SearchCap: The Day In Search, July 20, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yahoo Q2 Revenues Flat, Display & Net Income Up

    Yahoo announced generally flat Q2 revenues of $1.6 billion but improved net income today. That compares with revenues of $1.57 billion in Q2 2009. Accordingly overall revenue growth vs. last year was 2 percent. However, “Display advertising on Owned and Operated sites … [grew] 19 percent in the quarter compared to the second quarter of [...]

  • Google Revamps Image Search, Debuts Expanded Image Search Ads

    Google announced a new image search UI and new Image Search Ads today. Barry wrote about the new UI last week. Consumer image search is much improved in several respects while the new Image Search Ads opens up ads on Google Images to all advertisers. It had been essentially limited to retailers with image feeds via [...]

  • Stuck In Link Limbo? How To Craft Real Business Metrics For Link Building

    As the in-house person in charge of marketing the online legal directory, Avvo, I need to have accurate and timely access to all of our performance metrics. Since we launched the site three years ago, finding consistent metrics to evaluate our site’s growing link strength has been a remarkably difficult exercise. We have adopted at [...]

  • Study: “Facebook Flops, Google Drops” In New Consumer Satisfaction Ratings

    That’s the headline Foresee Results, which administers the e-business portion of the American Consumer Satisfaction Index (ACSI), used to get attention from reporters and bloggers. This is the first year that the survey, which tracks general consumer satisfaction levels with websites, has measured social media. What the company found was that the ad hoc collection of [...]

  • How To Use Creative Specials To Boost Your Facebook Presence

    For newer Facebook marketers, finding the right tone and messaging can be tough when looking to attract fans. Facebook users are different than the normal website visitors as physical customers, in that they react to specials/offers very differently. However, if done right, special information or deals can make your Facebook page flourish.The key is that [...]

  • Universal Search: A Huge Opportunity For European SEMs

    Although Google’s universal search results were introduced in the U.S. in 2007, they’re a relatively recent development in Europe, and not fully implemented everywhere. Universal search results show not only text links but videos, images, local results, maps and much more. And the problem is, many European web sites aren’t taking advantage of the opportunities [...]

  • OneRiot Adds Google Buzz To Real-Time Search Results

    With Google announcing new Google Buzz API features today, real-time search engine OneRiot has followed up by announcing the inclusion of Google Buzz data in its real-time search products. OneRiot says it’s one of the first companies to get access to the Google Buzz “firehose” — the full stream of all public activities on Buzz. OneRiot [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

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Social Media

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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