SearchCap: The Day In Search, July 20, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Search In Pics: Marissa Mayers Yahoo Baby Gift & Goodbye Google Balloons, Android Nail Polish & Chrome Hats

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Marissa Mayer Goodbye Google Balloons: Source: Instagram Marissa Mayer’s Yahoo Baby Gift: Source: Twitter Android Nail […]
• EU Anti-Trust Regulator Raises Mobile As An Issue In Talks With Google

  As anti-trust talks between the European Union and Google come close to a conclusion, the key anti-trust enforcer has brought up a new objection. Joaquín Almunia, the EU’s competition commissioner, is demanding the company make broad changes to its mobile services, according to a report in the Financial Times. Google and the European Union have […]

• How To Manage Big Data With Pivot Tables

  Big data is all the rage right now. If you search Google News for the term, there are 53,500 thousand results. And that’s just the news. Most of us in Internet marketing aren’t truly working with big data, in the truest sense of the word. However, when we’re investigating things like the competitive landscape for […]

• Here’s A New Twist: Directories Now Charging NOT To Link

  For the past year, Google has been sending out link penalty notifications for unnatural links pointing to your web site. Those notifications kicked up a notch earlier this year and since then – especially with the Penguin update, webmasters and SEOs have been obsessed with link removals. Link Removal Fees: With this, there are many […]

• Ideas To Cover Your Entire Inventory In Paid Search

  While it might be the simplest way to drive more impressions, any savvy search marketer (and particularly those in the retail sector) in should be aware that leveraging broad match type is far from the only possibility to scale your PPC program. There are plenty of other options out there –I’ll try to cover just […]

• On Google Earnings Call, Google Ignores FTC Definition Of “Paid Inclusion”

  On its earnings call today, an analyst asked Google about the new paid inclusion model for Google Shopping. The analyst got corrected. Google doesn’t call what it’s doing paid inclusion, he was told. That’s because Google is comfortable continuing to ignore the US Federal Trade Commission’s definition of what “paid inclusion” is. It’s yet another […]

• Enterprise SEO Tools: The Marketer’s Guide

  Are you responsible for SEO in your large organization? Wondering about tools that can help automate and cut the time it takes to manage huge, distributed projects? Search Engine Land’s sister site, Digital Marketing Depot, regularly takes deep dives into areas we can’t always cover in depth while we’re keeping up with the rapid change […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Marketing Biz: Future Shock (Is Already Here)
• A New “Rethought” Digg Will Launch August 1st
• Woman Killed In Colorado Blogged About Narrow Miss Of Toronto Mall Shooting
• Facebook Testing “Sponsored Results” For Facebook Search
• Yahoo Paying Mayer As Much As $71 Million To Become CEO
• TBG Stats: Facebook CPMs And CTRs Grow, While Average US CPCs Reach $1.04

Search News From Around The Web:

Business Issues

• "Keep Moving": Marissa Mayer’s First Memo to Yahoos (Natch!), AllThingsD
• Kayak Software Raises $91 Million, Prices IPO Above Range, Bloomberg
• Facebook Acquires iOS and Mac Developer Acrylic, thenextweb.com
• Google Acquires Sparrow, Sparrow
• How Microsoft made a Bing mistake, Creative Good

Local, Maps & Mobile

• 19% Of iOS Apps Access Your Address Book Without Your Permission… Until iOS 6 [Report], Cult of Mac
• Google’s Data Advantage Over Apple’s Siri, New York Times

Link Building

• Google Roll Out Another Wave Of Link Warnings, David Naylor
• New Batch Of Unnatural Link Warnings Sent Out, Search Engine Roundtable
• The Why’s Behind Some Aspects Of Link Building, SEO Book
• Bing What if links aren’t as important as you think?, Bing Webmaster Center blog

Searching

• 7 New Things I Learned in Google’s Online Power Searching Class, mauilibrarian2
• On the Importance of Being Edgy—Electrostatic and Magnetostatic Problems with Sharp Edges, Wolfram|Alpha Blog

SEM Industry

• Video: Marissa Mayer Joins Yahoo, Google Panda In Japan, Link Removal Extortion & Bing With Foursquare, Search Engine Roundtable

SEO & SEM

• Dear SEO Bloggers: Panda and Penguin Do NOT Change The Rules, SEO Theory
• Is there a limit to how many 301 (Permanent) redirects I can do on a site?, YouTube
• SEO company rep says it’s illegal to link to his clients’ websites, Boing Boing
• Using PPC Desktop Editors To Save Time & Streamline Workflow, PPC Hero

Web Analytics

• Analytics Therapy: How To Find (And Deal With) The Really Crappy Stuff On Your Site, Search Engine People