SearchCap: The Day In Search, July 21, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • All New Microsoft Bing Webmaster Tools

    Today, Microsoft launched a revamp of their Bing Webmaster Tools. I talked to them back in June, when they previewed the tools at SMX Advanced, and they told me that they were starting from scratch and rebuilding the tool from the group up. So how are things different? They say they are focused on three key [...]

  • 3 Faulty Assumptions To Avoid Making With Analytic Data

    Analytics are great. They provide us with loads of good information. The danger is what we do with that information and in the assumptions we make. Here are three faulty assumptions I see regularly. Please share yours, too. Your analytics tell you what people are searching for Recently, while waiting to speak at an online marketing conference, [...]

  • Report: Click Fraud Rate Up To 18.6 Percent

    Click Forensics released their report on the overall click fraud rates for the paid search industry. They said click fraud was up from 17.4 percent last quarter to 18.6 percent in the second quarter of 2010. The findings of the report said:

    The overall industry average click fraud rate was 18.6 percent. That’s up [...]

  • Bullseye! Hitting the right Demographic in Your Digital Marketing Campaign – SMN Webcast, Tuesday July 27

    Search Marketing Now hosts a free webcast next Tuesday that explores recent research on online consumer behavior, highlighting variations among demographic groups. We’ll cover the differences between how consumers search and how they buy — and what you can do with this data to improve your search marketing campaign and reach your target customer. For [...]

  • Crowdsourced SEM “Marketplace” Trada Raises $5.75M From Google Ventures & Others

    Trada announced a $5.75 million “C” round this morning. It was led by Google Ventures and early investor Foundry Group. Trada CEO Niel Robertson told me yesterday that the money will be used for to get into display (and eventually video and mobile), as well as to expand into non-US markets and develop new tools [...]

  • Are Your Competitors Purposely Bidding On Your Brand?

    If you have agreements with advertisers who sponsor your brand on paid search, it’s important to monitor them to make sure they are using your brand or trademark terms according to your agreement. If they advertise using keywords containing no other words but your trademark or slogan, it’s easy to recognize that as a violation. [...]

  • Touchy Subject: Google Unveils New Borders In Maps, Earth

    National borders may not seem important to the average Google Maps user that’s looking for a hotel or a place to eat. But when you’re mapping the world’s boundaries — as Google and other map providers are — getting them right or wrong can have international implications. With that in mind, Google has announced “significant improvements [...]

  • Optimizing Yourself For The Yahoo! Microsoft Search Alliance

    David Roth is Director Of Search Marketing for Yahoo, as well as being a very large Yahoo advertiser. Offering an insider’s perspective, Dave provides some unique insights into the forthcoming Yahoo/Microsoft search alliance. Here are his tips and information that will enable both large and small advertisers, publishers, and webmasters to navigate the process smoothly.

  • What’s New With Bing & Yahoo Search Alliance

    Yahoo has provided an update on the current status of the transition over to Bing’s search technology. On the organic side, Yahoo began testing Bing powered results. They are currently testing Bing powered results on about 25 percent of the traffic. They hope to transition over to Bing fully, sometime in September [...]

  • Up To 25% Of Yahoo’s Search Results Now Powered By Bing

    Right now, up to 25% of the Yahoo Search results are powered by Bing. Yahoo began testing Bing search results this month, currently there are live bucket tests underway on both the organic and paid side. Mark Morrissey, Senior Vice President of Product Management at Yahoo, told me that while only 3.5% of [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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