Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
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Click Fraud Rate Mostly Unchanged, Says Click Forensics
Click Forensics has released the second quarter results for 2008, showing a slight drop in click fraud. Last quarter, Click Forensics reported a 16.3 percent rate, they are now reporting a 16.2 percent rate for Q2 of 2008. However, the rate is up from a year ago, which was a… -
The Google Logos Video
I thought I share with you a video from Appappeal.com, named “Just Google.” The song was created by Lex Friedman and Seth Brown. Here is the video/song:… -
The Link Building Kiss of Death
If you are an experienced link builder, you might be tempted to read something other than today’s column, which on first glance may appear a bit to rudimentary for your skills. If you do stick around, and I hope you do, I’ll share with you what I consider to… -
Are You BLVD Status? New Analytics Package Tracks Conversions
Last week, my friend Chris Bennett at 97th Floor and his brother Patrick at Modern Blue launched a new analytics package called BLVD Status that I am particularly excited about. I was one of the original pre-beta testers and was able to see this grow into a really powerful… -
Google Maps Walking Directions Now Live
Earlier this month, I reported that Google Maps was testing walking directions on a small subset of users. This morning, I noticed that Google Maps now is offering walking directions for all Google Maps users. For example, conduct a search for 200 Madison Ave to 200 Lexington Ave and you… -
Microsoft Virtual Earth Adds New Imagery
The Virtual Earth Blog announced that they have released a bulk of new imagery to Virtual Earth and Live Maps. I am not going to list out all the new locations you can find the new satellite, ortho and bird’s eye imagery, but here are a few:… -
Will Software Patents (Including On Search Algorithms ) Go Away?
It’s fairly safe to say: 1) patent law is a mess, 2) patent law is in transition and 3) newer court rulings are reducing the rights of patent holders. But in a very provocative argument, based on recent cases, the PatentlyO law blog argues that new rules and tests imposed…
Search News From Around The Web:
Applications & Portal Features
- Better Comment Moderation in Blogger, Google Operating System
- AOL expands health site, News.com
- Google Mail has more spam, heise online
- Google Suggests Sites for Your Profile, Google Operating System
- NYTimes To Customize Headlines For LinkedIn Users, TechCrunch
Business Issues
- A word on today’s announcement, Yodel Anecdotal
- Yahoo’s Settlement Conditions; Icahn Must Retain 30 Million Shares; Must Not Disparage Company, paidContent.org
- A first for France: the City of Lyon and Google partner up to digitize books, Inside Google Book Search
- Google shows off its bench, ZDNet
- Velocity Interactive Group Names AOL Corporate Strategy And M&A Veteran, Jorge Espinel, Investment Partner, Yahoo News
Local, Maps & Mobile
- 600 Starbucks Closures in Google Earth, Google Earth Blog
- Mobile Tricks with the Google Mobile App, Official Google Mobile Blog
- More on Ad Geotargeting, Screenwerk
- New iPhone Compatible Online Business Directory Released by LogoNav.com, PRWeb
- SatNav danger revealed: Navigation device blamed for causing 300,000 crashes, Mirror.co.uk
- Should We Do Away with the Word "Local", Screenwerk
Link Building
- Google’s Take On NoFollow vs. DoFollow, Link Building Best Practices
- Link Building Search Queries Collection, Search Engine Journal
- Realistic Link Building, WebProNews
- Why Links are Like Shoes, Search Engine Watch
Paid Search & Contextual
- A peek into recent AdWords developments, Inside AdSense
- Helping the Garden Grow, Yahoo! Search Marketing Blog
Searching
- To Save Gas, Shoppers Stay Home and Click, New York Times
- Did Robert Scoble Break Google?, Marketing Pilgrim
- Paving the way to Semantic Search, Yahoo Search Blog
- Search 3.0 – Web Search in Evolution, altsearchengines.com
- Updates for our Beta Product, Live QnA
SEM Industry
- Sadness In The Search Industry : Respect Each Other, Search Engine Roundtable
- Steve Gerencser: Search Blogger of the Day, The SEO Scoop
SEO & SEM
- B2B Content SEO, Yoast
- Dealing with Pagination for High Rankings, Search Engine Roundtable
- Does Google Every Totally "Forgive" A Site For Being Penalized?, Search Engine Roundtable
- Google Webmaster Tools Warns Of Spikes in Bandwidth Fees, Search Engine Roundtable
- Headsmacking Tip #3: Run Your Blog Post Titles Through Keyword Research Before You Hit Publish, SEOmoz
- It’s an SEO and PPC Party, but are They Missing an Important Friend?, endlessplain.com
- Search Burn…Guardian’s Finest Wakes Up (in a Cold Sweat) to Search…, Search Engine War
- SEO Rule #1 : Don’t Lie to Google, Search Engine Journal
- Seven Building Blocks of a Destination Website: #1b Seven Types of Expert Information, Search Engine Guide
- Usability and SEO, Search Engine Watch
- What’s the Real Benefit from Google Sitelinks?, Search Engine Journal
Social Media
- An Ongoing Battle, Twitter Blog
- Judge rules against YouTube star in divorce court, Reuters
- Facebook Asks Developers to Agree to Social Contract, All Facebook
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Where did WordPress go wrong?
- How Google Would Build Links For Mortgage Rankings?
- Tips for Using the New Google Keyword Tool & How To Use the Data Wisely
- Visual Comparison of Search Results: A Censorship Case Study
- You Can't Separate Social Media and SEO
- Link Building Search Queries Collection
- Share Your Reddit Favorites… Again
- Link Builder for WordPress – Download it Now!!!
- The Google Cookbook
- Is the BlogHer Conference Guilty of Sex Discrimination?
- Spam detection using historical factors
- FireFox for SEOs: Working with Several FireFox Profiles
- The Complete Guide to Robots.txt Files
- The Holy Grail of SEO
- Newsflash: BlogHer Supports Women
- Word-of-Mouth Marketing: It's About Being Remarkable
- I Refuse To Participate In The Vicious Nastiness Going On In Our Industry
- Tracking Backlinks w/Analytics Tools
- Reduce Your Risk By Including A Warranty In Your Client SEO Contracts
- The Sphinn Exposé – My Story About Social Media Networking
- By the Numbers: Conversion Rate
Related Topics: SearchCap
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