SearchCap: The Day In Search, July 23, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Insanity: Google Sends New Link Warnings, Then Says You Can Ignore Them

    Google’s war on bad links officially became insane today. For months, Google’s sending out warnings about bad links and telling publishers they should act on those, lest they get penalized. Today, Google said the latest round of warnings sent out this week can be safely ignored. That’s not “more transparency” as Google posted. That’s more [...]

  • Confirmed: Units Resembling Product Listing Ads Appearing On Bing

    Microsoft has been fast-following Google AdWords with new features in adCenter recently, so it’s not a huge surprise that some have spotted what look like Product Listing Ads (PLAs) in Bing Results. Mark Ballard from Rimm Kaufmann Group (RKG’s) posted of seeing such listings and, while we haven’t been able to replicate this, we did [...]

  • SMX East Super Early Bird Rates Expire this Week – Save Up to $400

    Unending algorithm and quality score changes. “Negative” SEO penalties. Retargeting and real-time bidding. Mobile apps and voice search. Attend Search Marketing Expo – SMX East, October 2-4 in New York City, and you’ll get the latest tactics, tips and advice from marketing experts who succeed in this ever-evolving search marketing space. Super Early Bird rates [...]

  • Microsoft Hires Hillary Clinton’s Former Campaign Chief Mark Penn For Bing Strategy Role

    By all accounts Microsoft is struggling. It’s true that Bing is growing, but only slightly, while partner Yahoo continues to lose search share (to Bing) keeping the “Search Alliance” in the doldrums. Microsoft also recently took $6+ billion write-down on its 2007 aQuantive acquisition, resulting in a loss for its most recent fiscal quarter. Its [...]

  • 5 Ways To Better Integrate Social Media & Enterprise SEO

    Social media has a direct and indirect impact on SEO but few large organizations are integrating the two as well as they should. At the enterprise level, the two disciplines actually have a lot in common beyond the strategic and tactical crossover. Like SEO, social media cannot be segmented as a separate activity or fully [...]

  • Yes, Feature Phones DO Still Matter In Mobile SEO

    Google recently released an addendum to their guidelines for optimizing for smartphones that gives more detail around how to optimize for feature phones as well. I know some of you are thinking, “Feature phones? What is this, 2005? Let me pull out my Razr and look for ringtones on WAP sites. Why on Earth would [...]

  • Head vs. Tail – How To Shift Your Priorities For Each Type Of Account

    “There aren’t enough hours in a day” is an old – but true – refrain about the nature of an SEM’s job. The list of things we could be doing in any given day to optimize accounts is a daunting one. Agreed? Fantastic. As long as we’re on the same page, and already slinging the [...]

  • Politwoops: A Search Engine For Deleted Tweets From Policitians

    At the beginning of the year I wrote about PolitickerUSA, a free tool that allows users to quickly and easily read tweets from members of congress and other political leaders. Today, I want to point out another free service named Politwoops that launched at the end of May. Here, users can access and read tweets [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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