SearchCap: The Day In Search, July 24, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• AOL To Acquire Behavioral Targeting Ad Network Tacoda
  AOL this morning announced that it would be acquiring Tacoda, a behavioral targeting (BT) ad network and technology provider (which works with many newspaper publishers). AOL owns the largest online ad network, Advertising.com, and will be integrating BT capabilities into that property as well as others across its network. BT…
• Google & Other Search Apps For The iPhone
  It has been almost two weeks since I got my iPhone and I have been playing with it for a while now. I wanted to share with you the various cool search applications I use on my iPhone, including Google’s AJAX iPhone search….
• 5 Tactics For Driving Traffic From StumbleUpon
  StumbleUpon is a hot social discovery site that continues to rapidly increase in popularity. With the increase in popularity comes an increase in the potential traffic that it can drive to your sites. StumbleUpon has always been great at driving traffic and links, but lately I’ve started to notice…
• Should Stronger Keywords Subsidize Weaker Keywords?
  Some keywords perform great. Some keywords perform OK, and some keywords stink. Today I’d like to write about keyword portfolio economics, asking, “Does it ever make sense to use stronger keywords to subsidize weaker keywords?” My answer is “Yes—when done correctly.” Efficiently bidding a large keyword portfolio is not…
• Search Illustrated: Google’s Organic Crawl
  Google has two crawlers, each with a different function, to assure that it’s index of the web is both deep and up to date. Today’s Search Illustrated shows the function of each of these content discovery utilities:…
• YouTube Democratic Presidential Debate Airs On CNN
  It’s quite clear that then Internet and now online video have changed political marketing. Whether they have changed the nature of political discourse is another thing entirely. Indeed, people will be discussing whether last night’s YouTube-CNN Democratic presidential debate was a watershed moment for American politics or simply a novel…
• Superpages Adds Video To Local Search Site
  Superpages becomes the second major local search destination to add video advertising after Citysearch did so recently (in partnership with TurnHere). Other local search and yellow pages sites with video include DexKnows (published by RH Donnelley), Smalltown, SavoyNewYork and MojoPages. And there are an increasing number of travel sites that…
• SMX Local & Mobile Comes To Denver; Early-Bird Registration Expiring!
  Search Engine Land’s next Search Marketing Expo event is only about two months away — SMX Local & Mobile, in Denver this October 1 & 2. As with our sold-out SMX Advanced show in June, this is a strictly limited capacity event! So sign-up now to ensure you can get…

Search News From Around The Web:

Applications & Portal Features

• Google Docs vs. the Hassle of Microsoft Office and Friends, Jeremy Zawodny
• Hack Attack: Back up your Google Apps data, Lifehacker
• Google Locks Up Spreadsheet Features, WebProNews
• Calling all SketchUp fans, Google Blog
• Google Blasts Autonomy Over White Paper, WebProNews
• Don’t believe everything you read, Google Enterprise Blog
• Google Tests a New Homepage in Asia, Google Operating System

Business Issues

• Kara Visits Business.com’s Jake Winebaum, All Things Digital
• IAB Financials: A Peek Behind the Curtain, ClickZ
• Dave Winer Says Feedburner Is Trouble, Google Blogoscoped
• Google Investors Betting on Impossible Growth, Marketing Pilgrim
• Google joins hands with Band of Angels In India, Business Standard
• Local visit by CEO of Google, Ann Arbor News

Conferences

• Mike Grehan Appointed Chairperson of 2008 SES London, Bruce Clay Blog
• SES London 2008, Mike Grehan

Local, Maps & Mobile

• Censorship coming to South Korean Google Maps?, Ogle Earth
• Digg is dead. Long live BlinkGeo?, Ogle Earth
• Google’s Geospatial Organizing Principle, An Interview with the CTO of Google Earth, ResourceShelf
• Don’t be a Local-Yokel – Enhance Your Local Business Listings, Search Engine Watch
• Former Superpages Executive Joins YellowBook, Screenwerk
• Marty Himmelstein Disputes the Local.com Patent, Screenwerk
• Blues Brothers Bridge Jump Animation in Google Earth, Google Earth Blog

Paid Search & Contextual

• FeedBurner Ad Network Integrating into AdSense, Googlified
• Take the Google AdWords Quality Score Survey, Search Engine Journal
• Yahoo Europe Beta Testing PPC Quality Score Ranking, Search Engine Watch Blog
• Bulletproof Hosting [Bad Google Ads], F-Secure

Searching

• SearchCrystal – Visual Meta Search, Google Operating System
• Looking at Users’ Final Landing Pages to Develop Suggestions for Query Refinements, SEO By The Sea
• What travel terms are driving traffic this summer?, Compete
• Mexico and Caribbean Top International Destination Searches, Hitwise
• Top 10 Search Terms in 10 Categories, June 2007, ClickZ
• iRazoo: Human-Powered Search Engine With Prizes, Search Engine Watch
• WikiYou Beats Spock to Launch, TechCrunch

SEM Industry

• Sphinn Calendar Offers Nifty Conference Head Count, Cre8PC
• Search Strategies 2007 New Zealand Search Marketing Report, Search Strategies
• Search Engine Watch’s New Design, Search Engine Roundtable
• Is SEO Awareness Dropping? Google Trends Shows it May Be, Natural Search Blog
• Search Marketing and The Persuasion Principles, SEO Scoop
• Hyphens & Underscores Are Now Treated Equally in Google.com, Search Engine Roundtable

SEO & SEM

• Quarterly Site Review: MDC Wallcoverings, Search Engine Watch
• Does the Format of Your Title Tag Matter in SEO?, Search Engine Roundtable
• How Do You Forbid Google from Offering the "View as HTML" Link for PDF Files?, Search Engine Roundtable
• Meta Tag Optimization: Baloney or Good SEO?, Online Marketing Blog

Social Media

• Linkedin.com Popular with the 25-34 Age Group, Hitwise
• Facebook For Sale? Investor Floats $10 Billion Buyout Number, Epicenter
• 12 Ways to Use Facebook Professionally, 10e20
• GoAbroad Is a Community for Travelers, Mashable
• 9 Ways to Build Your Own Social Network, TechCrunch

Video, Music & Image Search

• Download Your Favorite YouTube Videos, Google Operating System
• YouTube Friend Adding Software, InsideGoogle
• First Google Video Ad Metrics, Search Engine Roundtable
• Games that get people to donate brainpower, Boing Boing
• Google’s Dial Goes to "11" to Beat Perfect 10’s Legal Claim, Marketing Pilgrim
• Video Searchers, Browsers, and Discoverers, MediaPost

Web Analytics

• Peak Points, a Google Analytics Suggestion, Google Blogoscoped
• Report: Free Analytics Tools Come with Risks, ClickZ

Other Items

• Google lobbies – on neckware policy, The Guardian
• The one-stop Yahoo! shop, Yodel Ancedotal
• Podcast: AOL To Buy Tacoda For Behavioral Ads; Hyphens Or Underscores? You No Longer Need To Choose! And More!, Daily SearchCast

Hot Items From Sphinn, Our Social News Sharing Site:

• Hide Behind a Google IP While Surfing to Expose Cloaked Pages
• Social Media Evangelism: How to Turn Visitors into Supporters of Your Website
• Page not found again! 404 in depth
• How to Linkbait: Lessons from a Sports Bra Company
• 5 crafty outside-the-box link building tricks & tips
• Use Advanced Design Secrets to Create Great Websites
• Underscores are now word separators, proclaims Google Search Marketing and The Persuasion Principles
• SEO Pricing & Costs – What Should You Charge / How Much Should You Pay?
• Search On Search: New Column From Search Engine Land
• Google Places $4,600,000,000.00 Bid to Provide Wireless Internet in the US
• New to SEO? A cautionary (long) tail…