SearchCap: The Day In Search, July 24, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AOL To Acquire Behavioral Targeting Ad Network Tacoda AOL this morning announced that it would be acquiring Tacoda, a behavioral targeting (BT) ad network and technology provider (which works with many […]
Danny Sullivan on July 24, 2007 at 4:27 pm | Reading time: 6 minutes
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
- AOL To Acquire
Behavioral Targeting Ad Network Tacoda
AOL this morning announced that it would be acquiring Tacoda, a behavioral
targeting (BT) ad network and technology provider (which works with many
newspaper publishers). AOL owns the largest online ad network, Advertising.com,
and will be integrating BT capabilities into that property as well as others
across its network. BT… - Google & Other
Search Apps For The iPhone
It has been almost two weeks since I got my iPhone and I have been playing
with it for a while now. I wanted to share with you the various cool search
applications I use on my iPhone, including Google’s AJAX iPhone search…. - 5 Tactics For
Driving Traffic From StumbleUpon
StumbleUpon is a hot social discovery site that continues to rapidly increase
in popularity. With the increase in popularity comes an increase in the
potential traffic that it can drive to your sites. StumbleUpon has always been
great at driving traffic and links, but lately I’ve started to notice… - Should Stronger
Keywords Subsidize Weaker Keywords?
Some keywords perform great. Some keywords perform OK, and some keywords
stink. Today I’d like to write about keyword portfolio economics, asking,
“Does it ever make sense to use stronger keywords to subsidize weaker
keywords?” My answer is “Yes—when done correctly.” Efficiently bidding a large
keyword portfolio is not… - Search
Illustrated: Google’s Organic Crawl
Google has two crawlers, each with a different function, to assure that it’s
index of the web is both deep and up to date. Today’s Search Illustrated shows
the function of each of these content discovery utilities:… - YouTube
Democratic Presidential Debate Airs On CNN
It’s quite clear that then Internet and now online video have changed
political marketing. Whether they have changed the nature of political
discourse is another thing entirely. Indeed, people will be discussing whether
last night’s YouTube-CNN Democratic presidential debate was a watershed moment
for American politics or simply a novel… - Superpages Adds
Video To Local Search Site
Superpages becomes the second major local search destination to add video
advertising after Citysearch did so recently (in partnership with TurnHere).
Other local search and yellow pages sites with video include DexKnows
(published by RH Donnelley), Smalltown, SavoyNewYork and MojoPages. And there
are an increasing number of travel sites that… - SMX Local &
Mobile Comes To Denver; Early-Bird Registration Expiring!
Search Engine Land’s next Search Marketing Expo event is only about two months
away — SMX Local & Mobile, in Denver this October 1 & 2. As with our sold-out
SMX Advanced show in June, this is a strictly limited capacity event! So
sign-up now to ensure you can get…
Search News From Around The Web:
Applications & Portal Features
- Google Docs
vs. the Hassle of Microsoft Office and Friends, Jeremy Zawodny -
Hack Attack: Back up your Google Apps data, Lifehacker -
Google Locks Up Spreadsheet Features, WebProNews -
Calling all SketchUp fans, Google Blog -
Google Blasts Autonomy Over White Paper, WebProNews -
Don’t believe everything you read, Google Enterprise Blog -
Google Tests a New Homepage in Asia, Google Operating System
Business Issues
- Kara
Visits Business.com’s Jake Winebaum, All Things Digital -
IAB
Financials: A Peek Behind the Curtain, ClickZ - Dave Winer
Says Feedburner Is Trouble, Google Blogoscoped -
Google Investors Betting on Impossible Growth, Marketing Pilgrim -
Google joins hands with Band of Angels In India, Business Standard -
Local visit by CEO of Google, Ann Arbor News
Conferences
-
Mike Grehan Appointed Chairperson of 2008 SES London, Bruce Clay Blog -
SES London 2008, Mike Grehan
Local, Maps & Mobile
-
Censorship coming to South Korean Google Maps?, Ogle Earth -
Digg is dead. Long live BlinkGeo?, Ogle Earth -
Google’s Geospatial Organizing Principle, An Interview with the CTO of Google
Earth, ResourceShelf - Don’t be
a Local-Yokel – Enhance Your Local Business Listings, Search Engine Watch -
Former Superpages Executive Joins YellowBook, Screenwerk -
Marty Himmelstein Disputes the Local.com Patent, Screenwerk -
Blues Brothers Bridge Jump Animation in Google Earth, Google Earth Blog
Paid Search & Contextual
-
FeedBurner Ad Network Integrating into AdSense, Googlified -
Take the Google AdWords Quality Score Survey, Search Engine Journal -
Yahoo Europe Beta Testing PPC Quality Score Ranking, Search Engine Watch
Blog -
Bulletproof Hosting [Bad Google Ads], F-Secure
Searching
-
SearchCrystal – Visual Meta Search, Google Operating System - Looking at Users’ Final
Landing Pages to Develop Suggestions for Query Refinements, SEO By The Sea -
What travel terms are driving traffic this summer?, Compete -
Mexico and Caribbean Top International Destination Searches, Hitwise -
Top 10 Search Terms in 10 Categories, June 2007, ClickZ -
iRazoo: Human-Powered Search Engine With Prizes, Search Engine Watch - WikiYou
Beats Spock to Launch, TechCrunch
SEM Industry
- Sphinn Calendar Offers Nifty
Conference Head Count, Cre8PC -
Search Strategies 2007 New Zealand Search Marketing Report, Search
Strategies - Search Engine
Watch’s New Design, Search Engine Roundtable
Is SEO Awareness Dropping? Google Trends Shows it May Be, Natural Search
Blog- Search
Marketing and The Persuasion Principles, SEO Scoop -
Hyphens & Underscores Are Now Treated Equally in Google.com, Search Engine
Roundtable
SEO & SEM
Quarterly Site Review: MDC Wallcoverings, Search Engine Watch- Does the Format
of Your Title Tag Matter in SEO?, Search Engine Roundtable -
How Do You Forbid Google from Offering the "View as HTML" Link for PDF Files?,
Search Engine Roundtable -
Meta Tag Optimization: Baloney or Good SEO?, Online Marketing Blog
Social Media
-
Linkedin.com Popular with the 25-34 Age Group, Hitwise
Facebook For Sale? Investor Floats $10 Billion Buyout Number, Epicenter-
12 Ways to Use Facebook Professionally, 10e20 - GoAbroad Is a Community
for Travelers, Mashable - 9 Ways
to Build Your Own Social Network, TechCrunch
Video, Music & Image Search
-
Download Your Favorite YouTube Videos, Google Operating System -
YouTube Friend Adding Software, InsideGoogle - First Google
Video Ad Metrics, Search Engine Roundtable -
Games that get people to donate brainpower, Boing Boing -
Google’s Dial Goes to "11" to Beat Perfect 10’s Legal Claim, Marketing
Pilgrim - Video
Searchers, Browsers, and Discoverers, MediaPost
Web Analytics
- Peak Points,
a Google Analytics Suggestion, Google Blogoscoped -
Report: Free Analytics Tools Come with Risks, ClickZ
Other Items
-
Google lobbies – on neckware policy, The Guardian - The
one-stop Yahoo! shop, Yodel Ancedotal - Podcast: AOL To
Buy Tacoda For Behavioral Ads; Hyphens Or Underscores? You No Longer Need To
Choose! And More!, Daily SearchCast
Hot Items From Sphinn, Our Social News Sharing Site:
-
Hide Behind a Google IP While Surfing to
Expose Cloaked Pages -
Social Media Evangelism: How to Turn
Visitors into Supporters of Your Website - Page not found
again! 404 in depth - How to Linkbait:
Lessons from a Sports Bra Company - 5 crafty
outside-the-box link building tricks & tips - Use Advanced
Design Secrets to Create Great Websites - Underscores are
now word separators, proclaims Google
Search Marketing and The Persuasion Principles - SEO Pricing &
Costs – What Should You Charge / How Much Should You Pay? - Search On Search:
New Column From Search Engine Land - Google Places
$4,600,000,000.00 Bid to Provide Wireless Internet in the US - New to SEO? A
cautionary (long) tail…
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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