SearchCap: The Day In Search, July 24, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Video As A Search Marketing Tool For SMBs
  Video is becoming an important part of local search marketing campaigns, and this week’s SMX Local Mobile conference features speaking talking about how small and medium businesses can use video to be more effective with their online marketing. Video solutions providers to these panels are Jared Simon, VP of Business…
• C’mon Microsoft — Say You’re In Search Because You Love It, Not Want To Earn From It
  Sigh. Reading Stephen Ballmer’s latest "rally the troops" memo over yet another Microsoft reorganization, I just want to scream at the man and the company in general that they’ll never win at search if they don’t get it through their heads that it’s not about selling ads but serving…
• The Inmates Are Running The Search Engine Asylum
  For search engine marketers and clients to communicate effectively, they must utilize a shared, common vocabulary. Some search engine marketing terms and concepts are easy to explain, such as query terms, commonly referred to as keywords or keyword phrases. And some concepts require a little more clarification. For example,…
• The Day After: Looking At How Well Knol Pages Rank On Google
  We’ve been assured that just because content sits on Google’s Knol site, it won’t gain any ranking authority from being part of the Knol domain. OK, so a day after Knol has launched, how’s that holding up? I found 1/3 of the pages listed on the Knol home page…
• Microsoft Live Search Coming To Facebook
  When Microsoft made its investment in Facebook I always had thought that Live Search would come to the site, together with search monetization. Later it appeared that search wasn’t part of the deal. Facebook’s competitors all have web search, including Google’s much publicized deal with MySpace. Well today Microsoft announced…
• Live Blogging Yahoo SMX Local-Mobile Keynote
  I live blogged the Yahoo keynote so forgive the grammatical errors and typos. Frazier Miller: Rise of the Local Web, A Perfect Storm. Miller gave an engaging keynote that covered both online and mobile, user demand and advertising. Miller defined local in terms of four Yahoo properties: Search, Yahoo Local,…
• Google’s Blogger Makes Up 2% Of All Malware Hosts
  Blogspot.com cited as the No. 1 host for malware from News.com reports Google’s Blogger accounts "for nearly 2 percent of all malware hosts." Sophos, an antivirus vendor, published a report showing the state of malware injections and attacks throughout the web. Specifically, hackers can set up "malicious blogs" on the…
• Yahoo Acquistion Architect Johnson Departs Microsoft
  Kevin Johnson, who was arguably the primary architect of the now apparently failed Yahoo acquisition, is leaving Microsoft to run Juniper Networks. Simultaneously the company is reorganizing the division that Johnson ran ("Platform Services") into two: Windows and Windows Live + Online Services. Here’s the official Microsoft announcement from yesterday….
• Yahoo Takes One More Step Away From Competing In Paid Search
  I reported earlier that Yahoo wasn’t allowing new advertisers join the Yahoo Ambassador program, but it seems much worse then that. I reported at the Search Engine Roundtable and we have reports at PPC Hero that Yahoo is closing down the whole program as of September 30th. Yahoo sent their…
• A Visual Dictionary For The Web
  One of the most popular vertical search features on the web is image search index. What’s really remarkable, however, is how little has changed in the core technology approach to the indexing of multimedia over the last decade. When I was the head of product at FAST back in…
• Last Call For SMX London Session Ideas
  I’m in the process of finalizing the agenda for our SMX London conference, which will be posted in early August. If you’ve got a unique, compelling idea for a session you think we should consider for the conference, I’d like to hear about it. And don’t delay—tomorrow is the last…

Search News From Around The Web:

Applications & Portal Features

• Google Account Phishing Attempt Using Orkut, Google Blogoscoped
• Yahoo Gives IMAP Access to All Users Through Zimbra Desktop, Read/Write Web
• Official Gmail Blog: Making security easier, Official Gmail Blog

Business Issues

• Baidu Announces Second Quarter 2008 Results, MarketWatch
• Gaffes: Ad-free Google News generates $100 million a year — and soon, some lawsuits, Valleywag
• Is Google’s Proprietary Tech Stack Destroying Its Acquisitions?, TechDirt
• How Google could lose the Viacom/YouTube lawsuit – Part II, E-Consultancy
• ReachLocal Hires a CFO, Screenwerk
• Spain’s Telecinco wins lawsuit against YouTube, INQUIRER.net

Link Building

• Knol’s Nofollowing Of Links, Google Blogoscoped
• Rankings, Reputation, & Optimization, Link Building Best Practices
• Reciprocal Linking for Ranking is Anything But Dead, Web Optimist
• Link Building with Customers, Search Engine Watch
• What’s in a Good Link?, WebProNews

Local, Maps & Mobile

• Announcing trueSpace for Virtual Earth 3D Development, Virtual Earth, An Evangelist’s Blog
• Video in Virtual Globes, Google Earth Blog
• Waiting For Android, Forbes
• Orange Ad Campaign: I Am Lost?, Mobile Marketing News

Paid Search & Contextual

• Google Adwords Certification Exam – More Than Just A User Manual, SEO Speedwagon
• Inside AdWords: (Ad)Word of the Day: Conversion, Inside AdWords

Searching

• Google Indexing FTP Address URL’s = Big Security Risk!, SEOptimise
• Good-bye, Google Bomb, Washington Post

SEM Industry

• Tiers of Transparency: The Ethical Brand Ambassador, SEOmoz
• Unsubscribing to seomoz for a bit., Matt Cutts
• Is this the end for Matt Cutts, David Naylor
• Why I No Longer Blog for SEOmoz, SEO Theory
• SEO Haters: Misconceptions and Misinformation, Michael Gray
• Tamar Weinberg: Search Blogger of the Day, The SEO Scoop

SEO & SEM

• Big Brand Understands SEO, DerekChew.com
• Can You Be Penalized in Search Engines For Broken Web Links?, Search Engine Roundtable
• Get your search fix with two videos, Matt Cutts
• Google Sitemaps URLs Have "High Response Time" Message, Search Engine Roundtable
• Is Microsoft Not Serious About Webmasters?, Search Engine Roundtable
• MSN Live Sending Odd Referrals — QBHP — to Websites, Search Engine Roundtable
• Optimizing for Multiple Word Order Search Phrases, SEOmoz
• SEO "key" to image-based marketing, Digital Response Media
• Seven Building Blocks of a Destination Website: #3 Website Design, Search Engine Guide
• Source Ordered Content: SEO Benefits (and Drawbacks?), Search Engine Journal
• How to Combat Complaints Sites in Google : Open Discussion, Search Engine Journal

Social Media

• Digg To (Finally) Integrate OpenID, If This Picture Is To Be Believed, TechCrunch
• How To Reorganize Management For Social Media, Search Marketing and Internet Advertising, Cshel
• Facebook Takes The Fast Lane To Boring, TechCrunch
• LinkedIn: La red profesional lader ahora en espaeol, The LinkedIn Blog
• The Top 4 Best Facebook Practices, Search Engine Watch
• Geographic divide of social networks, Hitwise
• Where Are My Followers?, Twitter Blog

Video, Music & Image Search

• Inappropriate Google Image Search, Amit Verma
• Study examines YouTube popularity, BBC NEWS
• Yahoo Music buyers are approaching the DRM pain barrier, The Guardian
• Windows Live Photo Gallery will Soon Recognize Faces in Pictures, Digital Inspiration

Other Items

• Researchers borrow from Google PageRank for network defense service, ZDNet
• Podcast: Google Launches Knol – Should Wikipedia Worry? Will Google Buy Digg? Plus More, Daily SearchCast

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Knol Does Indeed Give Pages A Google Ranking Advantage
• Is This The End For Matt Cutts?
• How Net Promoter Score (NPS) Can Differentiate Your Search Marketing Agency
• On-Site Geo-Targeting and Local Search Optimization
• SEO Haters: Misconceptions and Misinformation
• Slagbait – The Future for SEO Blogging?
• 6 Sure-Fire Tactics to Re-Ignite your Linkbait
• Local SEO Hero: An Interview With David Mihm
• Create an Effective Strategy for Managing Your Online Profiles
• Twitter Backlink Tip
• Sadness In The Search Industry : Respect Each Other