SearchCap: The Day In Search, July 24, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Video As A Search Marketing Tool For SMBs
    Video is becoming an important part of local search marketing campaigns, and this week’s SMX Local Mobile conference features speaking talking about how small and medium businesses can use video to be more effective with their online marketing. Video solutions providers to these panels are Jared Simon, VP of Business…
  • C’mon Microsoft — Say You’re In Search Because You Love It, Not Want To Earn From It
    Sigh. Reading Stephen Ballmer’s latest "rally the troops" memo over yet another Microsoft reorganization, I just want to scream at the man and the company in general that they’ll never win at search if they don’t get it through their heads that it’s not about selling ads but serving…
  • The Inmates Are Running The Search Engine Asylum
    For search engine marketers and clients to communicate effectively, they must utilize a shared, common vocabulary. Some search engine marketing terms and concepts are easy to explain, such as query terms, commonly referred to as keywords or keyword phrases. And some concepts require a little more clarification. For example,…
  • The Day After: Looking At How Well Knol Pages Rank On Google
    We’ve been assured that just because content sits on Google’s Knol site, it won’t gain any ranking authority from being part of the Knol domain. OK, so a day after Knol has launched, how’s that holding up? I found 1/3 of the pages listed on the Knol home page…
  • Microsoft Live Search Coming To Facebook
    When Microsoft made its investment in Facebook I always had thought that Live Search would come to the site, together with search monetization. Later it appeared that search wasn’t part of the deal. Facebook’s competitors all have web search, including Google’s much publicized deal with MySpace. Well today Microsoft announced…
  • Live Blogging Yahoo SMX Local-Mobile Keynote
    I live blogged the Yahoo keynote so forgive the grammatical errors and typos. Frazier Miller: Rise of the Local Web, A Perfect Storm. Miller gave an engaging keynote that covered both online and mobile, user demand and advertising. Miller defined local in terms of four Yahoo properties: Search, Yahoo Local,…
  • Google’s Blogger Makes Up 2% Of All Malware Hosts
    Blogspot.com cited as the No. 1 host for malware from News.com reports Google’s Blogger accounts "for nearly 2 percent of all malware hosts." Sophos, an antivirus vendor, published a report showing the state of malware injections and attacks throughout the web. Specifically, hackers can set up "malicious blogs" on the…
  • Yahoo Acquistion Architect Johnson Departs Microsoft
    Kevin Johnson, who was arguably the primary architect of the now apparently failed Yahoo acquisition, is leaving Microsoft to run Juniper Networks. Simultaneously the company is reorganizing the division that Johnson ran ("Platform Services") into two: Windows and Windows Live + Online Services. Here’s the official Microsoft announcement from yesterday….
  • Yahoo Takes One More Step Away From Competing In Paid Search
    I reported earlier that Yahoo wasn’t allowing new advertisers join the Yahoo Ambassador program, but it seems much worse then that. I reported at the Search Engine Roundtable and we have reports at PPC Hero that Yahoo is closing down the whole program as of September 30th. Yahoo sent their…
  • A Visual Dictionary For The Web
    One of the most popular vertical search features on the web is image search index. What’s really remarkable, however, is how little has changed in the core technology approach to the indexing of multimedia over the last decade. When I was the head of product at FAST back in…
  • Last Call For SMX London Session Ideas
    I’m in the process of finalizing the agenda for our SMX London conference, which will be posted in early August. If you’ve got a unique, compelling idea for a session you think we should consider for the conference, I’d like to hear about it. And don’t delay—tomorrow is the last…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Other Items

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About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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