SearchCap: The Day In Search, July 24, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Video As A Search Marketing Tool For SMBs Video is becoming an important part of local search marketing campaigns, and this week’s SMX Local Mobile conference features speaking talking about how […]

on July 24, 2008 at 7:08 pm | Reading time: 7 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

  • Video As A
    Search Marketing Tool For SMBs
    Video is becoming an important part of local search marketing campaigns,
    and this week’s SMX Local Mobile conference features speaking talking
    about how small and medium businesses can use video to be more effective
    with their online marketing. Video solutions providers to these panels are
    Jared Simon, VP of Business…
  • C’mon
    Microsoft — Say You’re In Search Because You Love It, Not Want To Earn
    From It
    Sigh. Reading Stephen Ballmer’s latest "rally the troops" memo over yet
    another Microsoft reorganization, I just want to scream at the man and the
    company in general that they’ll never win at search if they don’t get it
    through their heads that it’s not about selling ads but serving…
  • The Inmates
    Are Running The Search Engine Asylum
    For search engine marketers and clients to communicate effectively, they
    must utilize a shared, common vocabulary. Some search engine marketing
    terms and concepts are easy to explain, such as query terms, commonly
    referred to as keywords or keyword phrases. And some concepts require a
    little more clarification. For example,…
  • The Day
    After: Looking At How Well Knol Pages Rank On Google
    We’ve been assured that just because content sits on Google’s Knol site,
    it won’t gain any ranking authority from being part of the Knol domain.
    OK, so a day after Knol has launched, how’s that holding up? I found 1/3
    of the pages listed on the Knol home page…
  • Microsoft
    Live Search Coming To Facebook
    When Microsoft made its investment in Facebook I always had thought that
    Live Search would come to the site, together with search monetization.
    Later it appeared that search wasn’t part of the deal. Facebook’s
    competitors all have web search, including Google’s much publicized deal
    with MySpace. Well today Microsoft announced…
  • Live
    Blogging Yahoo SMX Local-Mobile Keynote
    I live blogged the Yahoo keynote so forgive the grammatical errors and
    typos. Frazier Miller: Rise of the Local Web, A Perfect Storm. Miller gave
    an engaging keynote that covered both online and mobile, user demand and
    advertising. Miller defined local in terms of four Yahoo properties:
    Search, Yahoo Local,…
  • Google’s
    Blogger Makes Up 2% Of All Malware Hosts
    Blogspot.com cited as the No. 1 host for malware from News.com reports
    Google’s Blogger accounts "for nearly 2 percent of all malware hosts."
    Sophos, an antivirus vendor, published a report showing the state of
    malware injections and attacks throughout the web. Specifically, hackers
    can set up "malicious blogs" on the…
  • Yahoo
    Acquistion Architect Johnson Departs Microsoft
    Kevin Johnson, who was arguably the primary architect of the now
    apparently failed Yahoo acquisition, is leaving Microsoft to run Juniper
    Networks. Simultaneously the company is reorganizing the division that
    Johnson ran ("Platform Services") into two: Windows and Windows Live +
    Online Services. Here’s the official Microsoft announcement from
    yesterday….
  • Yahoo Takes
    One More Step Away From Competing In Paid Search
    I reported earlier that Yahoo wasn’t allowing new advertisers join the
    Yahoo Ambassador program, but it seems much worse then that. I reported at
    the Search Engine Roundtable and we have reports at PPC Hero that Yahoo is
    closing down the whole program as of September 30th. Yahoo sent their…
  • A Visual
    Dictionary For The Web
    One of the most popular vertical search features on the web is image
    search index. What’s really remarkable, however, is how little has changed
    in the core technology approach to the indexing of multimedia over the
    last decade. When I was the head of product at FAST back in…
  • Last Call
    For SMX London Session Ideas
    I’m in the process of finalizing the agenda for our SMX London conference,
    which will be posted in early August. If you’ve got a unique, compelling
    idea for a session you think we should consider for the conference, I’d
    like to hear about it. And don’t delay—tomorrow is the last…

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Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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