SearchCap: The Day In Search, July 24, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google AdWords To Add Addresses On Ads: Location Extensions
  

  The Google AdWords Blog announced they will be allowing advertisers to add the full address to their search ads through location extensions. Location extensions gives advertisers a way to create new local ads with extensions from scratch or add extensions to your existing text ads. This will replace the need to have local [...]

• Microsoft Misses Earnings, Yahoo Board Meets About Potential Microsoft Search Deal
  

  Microsoft reported worse-than-expected earnings yesterday. The company was about a billion dollars off analysts consensus expectations. According to the Microsoft release, the company had huge revenues but still missed: $13.10 billion for the fourth quarter ended June 30, 2009, a 17% decline from the same period of the prior year. Operating income, net income and diluted [...]

• Yahoo Adds Travel Photo Tours To Image Search
  

  Image search could use a little organization, especially when you’re searching for generic terms like place names — cities, states, or tourist/geographic attractions. Who wants to browse through a couple million images of Boston to help plan your first visit there? Yahoo is making it easier to virtually tour popular places with what it calls [...]

• Search In Pictures: Google DC Comics, Elliott Yamin @ Yahoo & Google Moon
  

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google DC Comics:

• How To Excel At Excel For SEM Applications, Part 5: Master Pivot Tables
  

  In the previous posts of this Excel series for Search Engine Marketers (Part 1, Part 2, Part 3, Part 4), I’ve shared various tips and tricks for the tool. However, today’s post is just going to cover pivot tables, as I feel they are such an important piece for online marketers to not just [...]

• Twitter 101: Twitter’s First Major Outreach To Business Users
  

  From traditional media to blogs big and small, there are countless stories in circulation about how businesses are using Twitter to find customers and serve existing ones. Some businesses have figured out how to use Twitter Search and other similar tools to hear what customers are saying and make connections with local prospects. But Twitter [...]

• Google Latitude Reaches iPhone, But It’s Limited
  

  Interesting development today on the mobile scene: Google has released Latitude, its location-aware software, for the iPhone and iPod Touch — but as a web application rather than a native iPhone app. Ergo, Latitude users will only be able to access the program via the iPhone’s Safari web browser, which makes continuous updates an impossibility [...]

Search News From Around The Web:

Applications & Portal Features

• Google Voice Gives Out Free Business Cards, Makes Switching Numbers Slightly Less Irritating, TechCrunch
• Google, Microsoft E-mail Synchronizer Cemaphore Acquired, eWeek.com

Business Issues

• Announcing the 2009 Google Online Marketing Challenge winners, Official Google Blog
• A.P. Cracks Down on Unpaid Use of Articles on Web, New York Times
• ChaCha Never Lets Me Down, Even When They Let Me Down. They Raise $4 Million More, TechCrunch
• Chinese Search Giant Baidu Posts Gains, Marketing Pilgrim
• Google Down to 8 AdWords Lawsuits–Jurin v. Google Voluntarily Dismissed, Eric Goldman
• Microsoft investor pines for Yahoo search deal, MarketWatch
• SearchMe May Go Offline Tomorrow (Updated: Offline Now), TechCrunch
• SearchMe Searching For A Buyer, TechCrunch

Local, Maps & Mobile

• Google Should Allow Multiple Google Accounts To "Own" A Local Listing, Search Engine Roundtable
• YP.com Begins Self Reinvention, Screenwerk

Link Building

• Quality Link Building Page Hijacked!, Vertical Measures

Paid Search & Contextual

• Google AdSense Publishers Cannot Submit Tax Information, Search Engine Roundtable
• New Math, Yahoo! Search Marketing Blog

Searching

• 3 million opinions helping you to decide and buy, Bing Community
• Have a Little Fun Tapping out Morse Code in Wolfram|Alpha, Wolfram|Alpha Blog
• Your Google Web History Not Yours? Maybe Someone Is Watching You., Search Engine Roundtable

SEM Industry

• 40th Anniversary of Comic-Con, 2009, Google Logos Collection
• Google Certified SEOs = Top Contributors / Bionic Posters?, Search Engine Roundtable
• Longest Solar Eclipse in India & China, 2009, Google Logos Collection

SEO & SEM

• images and flash and script, oh my! (sem 101), Bing Community
• Geotargeting SEO, David Naylor
• Google is the Other Woman: The Relationship Algorithm, footinmouthdisease.net
• Search Engines Evaluating Snippets in SERPS, SEO By The Sea
• Whiteboard Friday – The Future of SEO, SEOmoz

Social Media

• Enhancing Value for Customers and Businesses, Twitter Blog
• The Hardest Things to Teach Your Clients About Social Media Marketing, 10e20 Blog
• Twitter Unveils A Live-Updating Search Widget, TechCrunch
• Combat Training for Social Media Marketers, John Andrews
• Twitter Cracks Down On Spam Accounts, People Lose Followers, TechCrunch
• Twitter Unveils A Live-Updating Search Widget, TechCrunch

Video, Music & Image Search

• Not All Of Google May Be Available In Your Country, Google Blogoscoped

Web Analytics

• Traffic From spresults.aspx Comes From IE6 Search Pane, Search Engine Roundtable

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