SearchCap: The Day In Search, July 25, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Digg Buries Google AdSense For Microsoft Ads
    Digg has dropped Google as its ad provider in exchange for for a three-year exclusive ad deal with Microsoft. Microsoft will be providing the display and contextual advertising on Digg’s popular social news site, with traffic estimated at over 17 million unique monthly visitors. The switch over will take place…
  • Networking: The In-House Search Marketer’s Most Powerful Tool
    You are a pillar. You are on an island. You are alone – a stranger in your own land. Such is the life of an in-house SEM. Or is it? True, you may be the only one in your company talking your talk and walking your walk, but you…
  • CA & Yahoo Team Up To Offer Co-Branded Yahoo Toolbar
    CA and Yahoo have teamed up to offer a co-branded version of the Yahoo Toolbar. This Yahoo Toolbar will be bundled in all CA Home/Home Office products. CA Anti-Spyware will continue to power Yahoo’s anti-spyware feature in the toolbar. From the press release:…
  • Advocacy Group Sues Over North Carolina’s Incentives To Woo Google
    Suit filed against state Google incentives from Triangle Business Journal reports that the North Carolina Institute for Constitutional Law has filed a lawsuit to challenge the incentives given to Google to build a server farm in North Carolina. The advocacy group claims the incentives violate various laws and provisions in…
  • Report: Search Most Popular Online Marketing Strategy For Realtors
    Real estate website and publisher has put out a new report called The State of Real Estate Marketing. It’s based on results from an online survey of US real estate professionals, which had a total of 770 respondents. The survey found that search engine marketing was the most popular…
  • Microsoft Scores Video Game Ad Deal With EA
    Microsoft, EA sign sports game ad deal from Reuters reports Microsoft signed a video game ad deal with Electronic Arts. Microsoft will feed EA’s games, such as Madden, NASCAR, Tiger Woods, NHL and Skate, with advertisements. Cory Van Arsdale, chief executive of Massive, a game ad company Microsoft bought last…
  • From The SEO Trenches: Google Bans Immortality, But College Students Party With Cialis
    Google’s Matt Cutts explained in a blog post why Google has banned Alex Chiu’s web page selling an immortality device. It’s not that Google wants to help hide the secret of immortality, as Chiu claims. Rather, it’s because of massive and irrelevant keyword stuffing. Meanwhile, Erik Dafforn showed how the…
  • FCC: Nice Ideas, Google — But We Don’t Like All Of Them
    FCC shuns Google plans for open mobile network from Computer Business Review reports that US Federal Communications Commission chair Kevin Martin likes Google’s wireless spectrum bid proposal but is not a fan of all of Google’s requirements. Google said they would bid $4.6 billion on the wireless spectrum, if the…
  • What’s Google Doing At An MVNO Show?
    Gary Price noticed and notified us that Google’s Sumit Agarwal is speaking at an MVNO conference. MVNO stands for mobile virtual network operator. Bankrupt (and likely soon to close) Amp’d Mobile is one example; Helio ("don’t call us a phone company") is another. Yahoo is reportedly also going to be…
  • Live Search Now Supporting Sitemaps Autodiscovery Via Robots.txt File
    This morning I reported at the Search Engine Roundtable that Microsoft Live Search is finally now supporting sitemaps via autodiscovery. Microsoft will only use your sitemaps file if it is listed in your robots.txt file. You cannot currently ping Microsoft or upload your sitemaps file to Microsoft….
  • UK Survey Shows Public Expects Google To Remain Search Leader
    An online survey of approximately 1,100 people in the UK commissioned by bigmouthmedia found that 61% of respondents believed that Google would still be the leading search engine in five years. When asked "Do you want Google to be the leading search engine in five years time?" the response was…
  • Yahoo & Others Form Coalition Against Domain Name Abuse
    Brand Owners on Web Offensive from Red Herring reports that Yahoo, Dell, Coca Cola, Hilton and others have joined together to fight cybersquatting. The companies formed a collation against cybersquatters named Coalition Against Domain Name Abuse. Cybersquatters purchase domain names that are similar to trademark names, such as and…
  • B2B Search Marketers: Keep It Simple
    What! No webcasts, demos or podcasts available for download on your site? Worried you’re getting left in the dust by more savvy digital marketers? Don’t despair. Business buyers continue to show a preference for fast and simple online information…

Search News From Around The Web:

Applications & Portal Features

Business Issues


Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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