SearchCap: The Day In Search, July 25, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Digg Buries Google AdSense For Microsoft Ads Digg has dropped Google as its ad provider in exchange for for a three-year exclusive ad deal with Microsoft. Microsoft will be providing the […]
Danny Sullivan on July 25, 2007 at 4:52 pm | Reading time: 8 minutes
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
- Digg Buries
Google AdSense For Microsoft Ads
Digg has dropped Google as its ad provider in exchange for for a three-year
exclusive ad deal with Microsoft. Microsoft will be providing the display and
contextual advertising on Digg’s popular social news site, with traffic
estimated at over 17 million unique monthly visitors. The switch over will
take place… - Networking: The
In-House Search Marketer’s Most Powerful Tool
You are a pillar. You are on an island. You are alone – a stranger in your own
land. Such is the life of an in-house SEM. Or is it? True, you may be the only
one in your company talking your talk and walking your walk, but you… - CA & Yahoo Team
Up To Offer Co-Branded Yahoo Toolbar
CA and Yahoo have teamed up to offer a co-branded version of the Yahoo
Toolbar. This Yahoo Toolbar will be bundled in all CA Home/Home Office
products. CA Anti-Spyware will continue to power Yahoo’s anti-spyware feature
in the toolbar. From the press release:… - Advocacy Group
Sues Over North Carolina’s Incentives To Woo Google
Suit filed against state Google incentives from Triangle Business Journal
reports that the North Carolina Institute for Constitutional Law has filed a
lawsuit to challenge the incentives given to Google to build a server farm in
North Carolina. The advocacy group claims the incentives violate various laws
and provisions in… - Report: Search
Most Popular Online Marketing Strategy For Realtors
Real estate website and publisher Inman.com has put out a new report called
The State of Real Estate Marketing. It’s based on results from an online
survey of US real estate professionals, which had a total of 770 respondents.
The survey found that search engine marketing was the most popular… - Microsoft
Scores Video Game Ad Deal With EA
Microsoft, EA sign sports game ad deal from Reuters reports Microsoft signed a
video game ad deal with Electronic Arts. Microsoft will feed EA’s games, such
as Madden, NASCAR, Tiger Woods, NHL and Skate, with advertisements. Cory Van
Arsdale, chief executive of Massive, a game ad company Microsoft bought
last… - From The SEO
Trenches: Google Bans Immortality, But College Students Party With Cialis
Google’s Matt Cutts explained in a blog post why Google has banned Alex Chiu’s
web page selling an immortality device. It’s not that Google wants to help
hide the secret of immortality, as Chiu claims. Rather, it’s because of
massive and irrelevant keyword stuffing. Meanwhile, Erik Dafforn showed how
the… - FCC: Nice
Ideas, Google — But We Don’t Like All Of Them
FCC shuns Google plans for open mobile network from Computer Business Review
reports that US Federal Communications Commission chair Kevin Martin likes
Google’s wireless spectrum bid proposal but is not a fan of all of Google’s
requirements. Google said they would bid $4.6 billion on the wireless
spectrum, if the… - What’s Google
Doing At An MVNO Show?
Gary Price noticed and notified us that Google’s Sumit Agarwal is speaking at
an MVNO conference. MVNO stands for mobile virtual network operator. Bankrupt
(and likely soon to close) Amp’d Mobile is one example; Helio ("don’t call us
a phone company") is another. Yahoo is reportedly also going to be… - Live Search Now
Supporting Sitemaps Autodiscovery Via Robots.txt File
This morning I reported at the Search Engine Roundtable that Microsoft Live
Search is finally now supporting sitemaps via autodiscovery. Microsoft will
only use your sitemaps file if it is listed in your robots.txt file. You
cannot currently ping Microsoft or upload your sitemaps file to Microsoft…. - UK Survey Shows
Public Expects Google To Remain Search Leader
An online survey of approximately 1,100 people in the UK commissioned by
bigmouthmedia found that 61% of respondents believed that Google would still
be the leading search engine in five years. When asked "Do you want Google to
be the leading search engine in five years time?" the response was… - Yahoo & Others
Form Coalition Against Domain Name Abuse
Brand Owners on Web Offensive from Red Herring reports that Yahoo, Dell, Coca
Cola, Hilton and others have joined together to fight cybersquatting. The
companies formed a collation against cybersquatters named Coalition Against
Domain Name Abuse. Cybersquatters purchase domain names that are similar to
trademark names, such as yahooemail.com and… - B2B Search
Marketers: Keep It Simple
What! No webcasts, demos or podcasts available for download on your site?
Worried you’re getting left in the dust by more savvy digital marketers? Don’t
despair. Business buyers continue to show a preference for fast and simple
online information…
Search News From Around The Web:
Applications & Portal Features
-
Gmail Improves Document Preview, Google Operating System -
Yahoo YSlow Shows Site Slowness, WebProNews -
Help make a Gmail video, Official Gmail Blog -
The winners of the 2007 Google-O’Reilly Open Source Awards are…, Google
Code Blog -
Yahoo’s Hadoop Involvement and YSlow Release, Jeremy Zawodny
Business Issues
-
Google Tussles With Autonomy Over Search Criticism, InformationWeek -
Facebook Hires Yu as Finance Chief, Wall Street Journal -
Kokich Promoted to CEO at Avenue A/Razorfish, ClickZ -
Yahoo Japan Records 23% Jump in Net Profit – WSJ.com, Wall Street Journal -
Comparison Engines Drag On Scripps Interactive Results, MediaPost -
Baidu Takes On `Don’t Be Evil’ Google in China, Bloomberg -
Yahoo!, Macrovision, PC World Execs Join Retrevo, Bill Hartzer
Conferences
-
AdWords Seminar Heading to Philly, Brad Geddes -
We have been very busy here at SES, Search Engine Strategies -
Sphinn Calendar Offers Nifty Conference Head Count,
Sphinn -
Now Accepting Speaking Pitches for SMX Local/Mobile, Social, Search
Marketing Expo Blog
Local, Maps & Mobile
-
The No. 1 Local Search Query is…., Small Business SEM -
BBC Interactive Flood Map, Google LatLong -
Find a Garage Sale on ZipGarage, Read/Write Web
Paid Search & Contextual
-
Search’s Dirty Money, InformationWeek -
Yahoo Referrals Found in Google AdWords Placement Reports, Search Engine
Roundtable -
Taking Your PPC Campaigns Beyond the Majors, Search Engine Watch -
comScore Report Likely Misses Large Internet Segments : Natural Search Blog,
Natural Search Blog -
What Everybody Ought To Know About Paid Search Match Types, Rimm Kaufman -
AdWords – Preferred Bidding and Budget Optimiser or not?, E-Consultancy
Searching
-
What You Need to Know to Get Better Search Results, Google Operating
System - Google Patent
Granted on Semantic Units (Meaningful Compounds) – SEO by the SEA, SEO By
The Sea -
Mahalo: Jason Calacanis searches for hits, Valleywag -
Google Universal Search Needs Customization, Marketing Shift -
Proceedings: Third International Workshop on Adversarial Information Retrieval
on the Web, ResourceShelf
SEM Industry
-
SEO
Service Pricing: SEO Grows up slowly, John Andrews - SEM
Immaturity Threatens Industry Future, ClickZ
SEO & SEM
-
How ‘unavailable_after’ Should (But Won’t) Be Used, ClickZ
Google Gadgets and SEO, SEOish- 9
Reasons Why Your Google Rankings May Tank : SEO Book.com, SEO Book -
Google Prevents Indexing of Google Custom Search Blog, Search Engine
Roundtable - Delisting Sites For
Sale?, Sphinn -
Fighting Duplicate Content On WordPress, Search Engine Journal -
Crawlscore’s Search Engine Simulator Helps You Clean Up Your Website,
Jason Bartholme -
The Wisdom The Wisdom & Folly of Directory Link Building, SEOmoz -
Intent and Extent, Search Engine Watch Blog -
How
Long Does it Take Yahoo to Index Your Site?, Search Engine Roundtable
Social Media
-
Cloning Web 2.0: A Look at Copycat Applications, Read/Write Web -
Irony Alert: Article Blaming Wikipedia For Unreliable Info Gets Its Facts
Wrong -
Desktop RSS Readers Are (Nearly) Dead, Read/Write Web -
Google about to give Digg and Wikipedia huge traffic boost, Blogstorm -
MySpace Had 4 Times the Sex Offenders Originally Reported, Techcrunch -
"Subvert and Profit" Profits No One, Techipedia -
How to be my friend, Vanessa Fox -
Using Facebook Apps to Increase Traffic by 300%, Pronet Advertising -
Beta: RustyBudget Makes Group Blogging Easier; Also Useful for Solo Bloggers,
ResourceShelf -
Digg Story Gets Promoted 7 Days After Submission, Techipedia -
MyBlogLog SchMOes: Two Months Later, Marketing Pilgrim
Video, Music & Image Search
-
You Tube user sues music business, News.com
Web Analytics
-
Google Analytics Outage for 30 Minutes, Search Engine Roundtable
Other Items
Podcast: Yahoo Enlists In Fight Against Type Domains; No, Google’s Still Not
Launching The Gphone, Daily SearchCast
Hot Items From Sphinn, Our Social News Sharing Site:
-
Newsflash: You’re Damn Right It’s a Popularity Contest (Sphinn)
- Go Huge and Stay Core: A Lesson in Marketing from Volcom
- Digg’s New Ad Provider? Microsoft
- Sitemaps Autodiscovery Finally Comes to Live Search
- This is why you should NEVER source Wikipedia
-
How to Determine if a Link Passes
Reputation / Authority / Equity / Juice / etc - Sphinn Support – Antisocial (SEO Friendly Sociable) WordPress Plugin
- SF Loses Power, Craigslist & Other Sites Unplugged
-
Sphinn is Like 5 Hungry Lions Feeding in
a 10 Foot Square Cage - Top 25 SEO Blogs
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
Related stories