SearchCap: The Day In Search, July 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Yandex Q2 2013 Revenue Up 35% From This Time Last Year
  Russian search engine giant Yandex released its Q2 2013 financial results today, reporting revenues at RUR 9.2 billion or $281.2 million, a 35 percent increase compared to their Q2 2012 report. According to the statement, Yandex CEO Arkady Volozh claimed, “Yandex delivered strong financial and operating results.” He went on to note the release of […]
• Ilya Segalovich, Yandex Co-Founder & CTO, Brain Dead & In Coma
  Ilya Segalovich, Co-Founder & CTO of Russian search engine Yandex, has lapsed into a coma and is brain dead. Segalovich, 48, had been responding well to cancer treatment before unexpectedly succumbing to complications early this morning, according to a statement released by the company. Yandex listed him as dead; many news reports initially reported that […]
• Bing Product Ads To Run In Closed Beta Through Holiday Season
  Upon hearing the news that Adobe was releasing support for Bing Product Ads through its Media Optimzer platform, I asked Microsoft about the status of the product ads launch. In a new statement to Search Engine Land, David Pann, GM, Microsoft Advertising Search Group, said: “We are on track to release Product Ads in Q3 of this year. […]
• “Big Data” Is Not “Big Data” Unless It Gives You Actionable Insight
  Occasionally, marketers want something because the media attention around it demands it. There was a time, not too long ago, when CMOs sent urgent, late-night emails to their teams asking about their “link-shortening strategy.” In some ways, “big data” technology falls into that category. Mainstream tech media and even traditional media outlets write about it […]
• Overthrow The Tyranny Of Paid Search Budgets
  Budgets are a fact of life for many paid search program managers. Budgets are essential for some firms, unnecessary but required nevertheless for others; and, on too many occasions, an onerous impediment to success in paid search. I’ve argued in the past that many in the e-commerce space should not budget search at all. If […]
• Google Pays Tribute To Renowned Biophysicist Rosalind Franklin
  Today, Google is paying tribute to British biophysicist and X-ray crystallographer Rosalind Franklin on what would have been her 93rd birthday. The logo highlights Franklin’s contribution to DNA research with an illustrated image of the biophysicist examining the double helix structure of DNA via an X-ray image. It was Franklin’s X-ray images of DNA that […]
• SMX East Super Early Bird Rates Expire Saturday – Register Now & Save!
  Time is running out! SMX East Super Early Bird rates – the lowest offered – expire end of day Saturday, July 27th. Register now for an All Access pass. Here’s what you get: Exceptional content: 3 days featuring 50+ tactic-packed sessions that will help you build site traffic, grow sales, boost your ROI and acquire […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Global Online Display Advertising Grew 26 Percent In Q1 2013 [Nielsen]
• New: Set Google AdSense Reports To Your Local Time Zone
• Now Available: The Marketing Land Google Glass App
• Facebook Denies Claims Of User Dissatisfaction, Teen Disengagement
• Facebook For Business: New Hub For Ad Education, Case Studies
• Does Google Hate Mobile Subdomains?
• Chipotle’s Twitter “Hack” Was A Planned Promotion
• Facebook Has Almost 18 Million Business Pages, Adding 1M Per Month

Search News From Around The Web:

Industry

• The One Last Thread Holding Apple and Google Together, Wired

Local & Maps

• Citymaps, an ambitious Google Maps competitor with a social twist, launches on the iPhone, VentureBeat
• Google Updates Their Maps Business Moving Guidelines, Search Engine Roundtable

Link Building

• 55 SEO Experts Reveal 3 Favourite Link Building Tools, clambr.com
• Competitive Link Analysis: Link Intersect in Excel, Moz
• Study: Disavowing Low Quality Links Results in Traffic Improvements, Ignite Visibility
• Limited Edition Link Building Strategy, Search Engine Watch
• Link Building with BuzzStream and Open Site Explorer, buzzstream.com
• The Link Singularity: Why SEO must be allowed to fail, blog.arhg.net

Searching

• Find Auto Awesome Google+ Images, Google Operating System
• How Microsoft could beat Siri and Google Now: A modern Microsoft Bob, PC World

SEO

• Does Google’s EMD Update Impact Filenames Also?, Search Engine Roundtable
• Fix Google Panda Penalties: Update Your Marketing With Gamification Strategies & Loyalty Programs, SEO Book
• Google’s “Multi-Week” Algorithm Update, Moz
• Is your corporate ego messing up your SEO content?, SEO Copywriting
• SEO tips for Squarespace users upgrading to 6, Econsultancy
• Snickers Capitalises on Misspelled Searches, State of Search
• The 10 Most Common SEO Mistakes, raventools.com
• The Ultimate Guide to SEO Testing, KISS Metrics
• Tips For Creating A Strong, SEO-Friendly Twitter Community From Nestivity CEO Henry Min, Search Engine Journal

SEM / Paid Search

• 9 PPC Tools That’ll Give You a Leg Up on the Competition, Crazy Egg
• Advanced Google AdWords Keyword Research for Non-Ecommerce Websites, Search Engine People
• Forget About Cost-Per-Conversion: It’s Time for AdWords Metrics 2.0, Search Engine Journal
• Google’s Enhanced Campaigns Upgrade: Are You Ready?, Luna Metrics
• PPC Advertising On Conferences and Trade Shows, Seattle SEO Network

Search Marketing

• ‘Challenger’ Bing Ads brings competition to search in Australia, B&T
• Google Revamps The AdWords Help Center, Search Engine Roundtable
• Mastering PPC: Ad Tips & Tricks Pt. 1 – Text Ads, SEER Interactive

Strategy

• 51% of agencies say Google+ has no impact on search campaigns: report, eConsultancy