SearchCap: The Day In Search, July 26, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Sprint Announces WiMax Partnership With Google
  Wireless carrier Sprint and Google have announced a partnership in which Google will provide “Web search, interactive communications and social networking services on devices for the new high-speed wireless network the carrier is building,” according to a report in the Wall Street Journal….
• AdSense Publishers Will Get Pay Per Action Ads, Like It Or Not
  I covered at the Search Engine Roundtable this morning that some AdSense publishers are automatically being forced into trying out Google’s Pay Per Action ads. Google sent out emails to select publishers, notifying them that a portion of their ads will be serving Google’s pay per action ads. That means…
• Who Called On Your Ads? Google AdWords May Provide Phone Bill Like Records
  Click Quality Council Holds First Steering Committee Meeting from Search Engine Watch reports on a recent Click Quality Council Steering Committee meeting where Google’s Shmuman Ghosemajumder said that Google is considering offering a “phone bill-like” AdWords invoice to all advertisers. Frank Watson reported that the Click Quality Council Steering Committee…
• Google Brings Earth Enterprise Into The Browser
  Google is bringing mashups behind the enterprise firewall and into the browser. What that means, among other things, is that Google Earth Enterprise users will be able to see data rendered on Google Earth within a browser environment rather than having the Earth client on their individual desktops….
• When Ignorance Isn’t Bliss, Part 2
  Last week in Part 1 of What You Don’t Know About Your Web Site Can Hurt You, I revealed a few scary secrets most small business webmasters learn about the hard way. If that didn’t scare you away, here are a few more to help the weary web site…
• Yellow Pages Publisher Buys Business.com For $350 Million
  RH Donnelley, which acquired SEM firm LocalLaunch in 2006 and owns the local search/online yellow pages site DexKnows, has announced the acquisition of Business.com and its related properties for $350 million….
• Scalable On-Page SEO Strategies
  Optimizing a website that has tens of thousands—or even hundreds of thousands—of dynamically generated pages, requires thinking differently. Old school SEO, where you assign each page a keyword theme based on keyword research and hand-craft a title tag, H1 tag and intro copy, then figure out the best internal…
• Search Suggestions On Steroids: Yahoo Search Assist
  I chuckled a bit over the buzz Yahoo got when they launched Yahoo Search Suggest earlier this month because I knew something even better was coming: Yahoo Search Assist. Finally, it’s going live and in the wild for lucky people who are selected at random for testing. If all goes…
• Yahoo Local GM To Leave, Group Now Broader
  Paul Levine, GM of Yahoo Local, is leaving (his decision) after almost five years and being replaced by Jennifer Dulski, who is now going to be Group Vice President & General Manager, Marketplace. Her title reflects a strategy shift and will combine Local with Shopping, Travel, Autos and Real Estate…

Search News From Around The Web:

Applications & Portal Features

• Google Reader Graduates, ResourceShelf
• Lots of New Stuff in GME, Google Mashup Editor Blog
• Google Docs Integrates Google Calendar with Create Event, Search Engine Roundtable

Business Issues

• Baidu Announces Second Quarter 2007 Results, CNN Money
• Verizon Shifts Its Stance On FCC Auction Rules, Wall Street Journal
• Business Doesn’t Need SEO, Marketing Pilgrim
• Jerry Shereshewsky Exits Yahoo, Takes Reins at Grandparents.com, ClickZ
• Former Yahoo VP hired to lead Veoh, SignOnSanDiego.com
• Microsoft tries to close gap with new ad, search group, SeattlePi

Local, Maps & Mobile

• Test your driving directions skills (and our latest features)!, Google Maps API Blog
• Sprint, Google in pact for WiMax mobile Web, Reuters
• Bruceclay.com – Get Popular On Google Maps, BruceClay.com

Paid Search & Contextual

• All About Microsoft adCenter’s adExcellence Program, eWhisper.net
• Getting your forum site to perform well with AdSense, Inside AdSense
• Behavioral Targeting Trots Along, Search Engine Watch Blog
• What Does "Other" Mean in Google AdWords Placement Reports?, Search Engine Roundtable
• Yahoo Launches New Ranking Model in the UK, SEO Home
• Google AdWords Allows Campaigns to Run Forever, Search Engine Roundtable
• 80/20 Principle Squanders Paid Search, Search Marketing Standard

Searching

• 4 Image search engines compared, BlogStorm

SEM Industry

• comScore Publishes Latin American Internet Usage Data, Bill Hartzer
• New SEM Magazine – Visibility, Online Marketing Blog
• Threadwatcher Plugged Again, Fantomaster
• The Search Works Acquired by TradeDoubler, SEOptimise

SEO & SEM

• 7 Tips for Training Link Developers, Search Engine Watch

Social Media

• Coming Soon: The Pownce Public API, The Pownce Blog
• Judge gives ConnectU founders two weeks to revise Facebook complaint, News.com
• Syndication Wars 2007: Atom’s Time is Nigh, With Google on its Side, Read/Write Web

Video, Music & Image Search

• SeeqPod Music and Recommendation Search Engine, Read/Write Web

Web Analytics

• Notice of Brief Processing Delay, Google Analytics Blog

Other Items

• The Google Swag Experiment, Googlified
• Google Ups Value of Big Computing Award, Forbes
• Yahoo’s Flexible Keyboard, Google Blogoscoped
• Podcast: Yahoo’s Cool Search Assist Tool; Google Decides You’ll Try CPA Ads Unless You Say No; Business.com Sells For $350 Million, Daily SearchCast

Hot Items From Sphinn, Our Social News Sharing Site:

• 45 FREE Blog Direcorty and RSS Submission Sites
• Google Patent Granted on Semantic Units (Meaningful Compound Words)
• Fighting Duplicate Content On Wordpress
• Using Facebook Apps To Increase Traffic (& How To Get Them)
• 4 Image search engines compared
• Lern 2 Talk Like LOLcats – Tranzlator Makez It Easy
• SEO for Alternative Media (Flash, Video, etc.)
• Threadwatcher Plugged Again
• The Unexpected Downside to Link Bait Success
• Why that site with 50 backlinks beats your site with 1000 backlinks
• Digg Rolls Back the VotesÖ But Why?
• Supplemental Results, Paid Links, and Priorities Slightly Out Of Whack
• Your Stories Never Go Popular Because Your Personal Marketing Plan Sucks
• Busting the Myth of Inbound Links Hurting… Again