SearchCap: The Day In Search, July 26, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Sprint Announces WiMax Partnership With Google
    Wireless carrier Sprint and Google have announced a partnership in which Google will provide “Web search, interactive communications and social networking services on devices for the new high-speed wireless network the carrier is building,” according to a report in the Wall Street Journal….
  • AdSense Publishers Will Get Pay Per Action Ads, Like It Or Not
    I covered at the Search Engine Roundtable this morning that some AdSense publishers are automatically being forced into trying out Google’s Pay Per Action ads. Google sent out emails to select publishers, notifying them that a portion of their ads will be serving Google’s pay per action ads. That means…
  • Who Called On Your Ads? Google AdWords May Provide Phone Bill Like Records
    Click Quality Council Holds First Steering Committee Meeting from Search Engine Watch reports on a recent Click Quality Council Steering Committee meeting where Google’s Shmuman Ghosemajumder said that Google is considering offering a “phone bill-like” AdWords invoice to all advertisers. Frank Watson reported that the Click Quality Council Steering Committee…
  • Google Brings Earth Enterprise Into The Browser
    Google is bringing mashups behind the enterprise firewall and into the browser. What that means, among other things, is that Google Earth Enterprise users will be able to see data rendered on Google Earth within a browser environment rather than having the Earth client on their individual desktops….
  • When Ignorance Isn’t Bliss, Part 2
    Last week in Part 1 of What You Don’t Know About Your Web Site Can Hurt You, I revealed a few scary secrets most small business webmasters learn about the hard way. If that didn’t scare you away, here are a few more to help the weary web site…
  • Yellow Pages Publisher Buys Business.com For $350 Million
    RH Donnelley, which acquired SEM firm LocalLaunch in 2006 and owns the local search/online yellow pages site DexKnows, has announced the acquisition of Business.com and its related properties for $350 million….
  • Scalable On-Page SEO Strategies
    Optimizing a website that has tens of thousands—or even hundreds of thousands—of dynamically generated pages, requires thinking differently. Old school SEO, where you assign each page a keyword theme based on keyword research and hand-craft a title tag, H1 tag and intro copy, then figure out the best internal…
  • Search Suggestions On Steroids: Yahoo Search Assist
    I chuckled a bit over the buzz Yahoo got when they launched Yahoo Search Suggest earlier this month because I knew something even better was coming: Yahoo Search Assist. Finally, it’s going live and in the wild for lucky people who are selected at random for testing. If all goes…
  • Yahoo Local GM To Leave, Group Now Broader
    Paul Levine, GM of Yahoo Local, is leaving (his decision) after almost five years and being replaced by Jennifer Dulski, who is now going to be Group Vice President & General Manager, Marketplace. Her title reflects a strategy shift and will combine Local with Shopping, Travel, Autos and Real Estate…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

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SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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