SearchCap: The Day In Search, July 27, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• A Gold Medal Roundup Of Online Olympics Resources

  The games of the XXX Olympiad begin in a few hours in London. For the next two weeks people around the globe will be viewing the games in person, on television and on the web. There will also likely be record numbers of posts, tweets, pins, etc. from viewers, media and athletes and other participants […]
• AdWords Remarketing Gets Tag Makeover, New Features

  Google has made some changes to the way advertisers do remarketing on AdWords, and is expanding an ongoing test. The various moves are aimed at making remarketing on AdWords simpler and more effective. The process of putting tags on websites for creating remarketing lists is undergoing a substantial change. Rather than putting a separate remarketing […]

• How Website Structure & Information Architecture Should Mirror Your Business Goals

  Thomas is the CEO of a major corporation. He had supervised a recent website redesign project, loved the snazzy new look with bells and whistles created by a talented graphics designer – but was calling me to help with a problem. His beautiful new website wasn’t getting many visitors! “Why don’t people want to visit […]

• Figure Out What Is Important, Then Measure It

  As search marketers, we are constantly digging around in analytics, finding data, thinking it looks neat, then stepping back and saying, “But is this important?” I’ve done this a million times, and recently came across a quote that put some of what I’m always looking for into perspective. Don’t make the measurable things important but […]

• Google Updates Earth For iOS With More 3D, Adds Default City Location To PC Maps

  In early June, at its “next dimension” mapping event, Google promised more complete 3D coverage in Google Earth. Yesterday it rolled out new versions of Earth for iOS devices. The list of fully rendered 3D cities includes: “Boulder, Boston, Charlotte, Lawrence (Kan.), Long Beach (Ca.), Los Angeles, Portland (Ore.), San Diego, Santa Cruz, Tampa, Tucson, […]

• Search In Pics: Google Ball Pit With Penguins, LEGO Trophies & Yahoo LEGO Signage

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Penguins in Google’s Ball Pit: Source: Flickr Google LEGO Trophies: Source: Google+ Google Panda Doodle: Source: […]

• Here Come The London Olympics Logos From Google & Others

  The London 2012 Olympics kick off in a few hours and the opening ceremony is just around the corner. To celebrate the special day, Google and other search engines have special logos for the event. Today on Google, you will find the special Google logo for the opening ceremony. You should expect the Google logo […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• ComScore: Google+ Worldwide Traffic Up 66 Percent Since November
• Whoops: Google Admits It Still Has Some WiFi Payload Data Collected Via Street View Cars
• Marketing Biz: Nextdoor Neighbors, Facebook Search Ads & GoodData
• 5 Questions For Top Affiliate Manager Josh Spaulding
• Remarketing Now Available With Google Analytics
• Facebook’s “Recommendations Bar” Plugin Helps Visitors Find Content Within A Site

Search News From Around The Web:

Business Issues

• Court quashes Twitter joke trial verdict: Britain has a sense of humor after all, gigaom.com
• Google Move Buoys Chicago Tech Hub, Wall Street Journal
• Google urges end to authors’ digital book lawsuit, Reuters

Local, Maps & Mobile

• Bing Expanded UK Transit Directions, Bing Maps Blog
• Google AdWords Ads Dominate the Mobile Search Result Interface, SEO Book
• Samsung’s Q2 smartphone shipments nearly twice those of Apple, say research firms, computerworld.com

Link Building

• Bing Learn link lingo, and the low-down on link lust, Bing Webmaster Center blog
• Smarter Internal Linking – Whiteboard Friday, SEOmoz

Searching

• How Google Organizes the World: Q&A With the Manager of Knowledge Graph, Read/Write Web
• [email protected] Is Now With New Hotel And Flight Search, Quintura blog

SEM Industry

• Thanks Google – Glad to Be Home, iAcquire’s Blog
• Video: Google Panda Refresh, Google+ Features, Microsoft Drops adCenter Feature & Olympics Logos, Search Engine Roundtable

SEO & SEM

• 5 Major Mistakes to Avoid When Managing the New Google Shopping, Search Engine Watch
• War on Free Clicks: How Paid Clicks Are Taking Over Google Search Results [Infographic], SearchRank Blog

Social Media

• Yep, Google bought G.me and it now forwards to Google+, Domain Name Wire