SearchCap: The Day In Search, July 28, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Gets Its Affiliates On, Summit-Style

    Watching Shawn Collins of the Affiliate Summit conference tweeting about a big party at the Googleplex last night, I wondered what was up. Turns out folks were being entertained as part of Google’s own Google Affiliate Network Client Summit. Whoa. Is that new? Nope. Google tells me this is the 5th annual summit they’ve held. This [...]

  • Betting On The Link Building Boondoggle Bonanza

    I recently read Is Most Of SEO Just A Boondoggle? and the subsequent comments and attacks on the author Jill Whalen, and it’s become my own tipping point. Enough is enough. Every word of that column was right on the money. It’s just rare (and welcomed) for a well known expert to state in a [...]

  • SMX Sao Paulo Next Week – Register Now!

    Search Engine Land’s own Danny Sullivan is among the headliners speaking next Tuesday, August 4, at Search Marketing Expo – SMX Sao Paulo. Now in its second year, SMX Sao Paulo features a blend of Brazilian search engine marketing experts and prominent international speakers. See the complete agenda here. SEMPO President Sara Holloubek and Isobar [...]

  • Google Gets Into “Addressable TV” With Visible World

    Google’s TV Ads platform is getting some help from a company called Visible World, which offers demographic and geotargeted advertising across different media types. According to an article in the Wall Street Journal this morning: Google Inc. is teaming up with Visible World Inc., a well-known New York technology company that uses software to create multiple [...]

  • Microsoft Hopes To Improve Bing With Page Hunt Game

    MIT’s Technology Review reported on a new game designed by Microsoft, designed to help make Bing a better search engine. The game is named Page Hunt and it asks users to submit search queries that they think the site presented to them, should show up for, in Bing. The results are then scored [...]

  • Yahoo! Syncs Mobile Homepage With PC

    Last week Yahoo launched its new homepage, which allows users to customize the site and improves overall usability. The centerpiece of the recently launched Yahoo homepage is My Favorites, the new customizable left column that allows users to add third party content and make it more of a personal “dashboard.” The Yahoo mobile browser homepage, [...]

  • Why You Should Get Involved With Social Shopping: E-commerce 2.0

    Social shopping relays an e-commerce method of traditional shopping in which consumers shop in a social networking type of environment. Social shopping sites reflect users’ personal tastes and allow for online conversation. Visitors can learn what’s popular, get shopping ideas, and follow links to products they wouldn’t necessarily find on their own. Using the wisdom of [...]

  • AOL Value Sinks: Google Sells 5 Percent Interest For $283M

    In anticipation of a spin off/IPO for AOL, TimeWarner bought back Google’s 5 percent interest in the company for $283 million dollars. Google originally purchased the equity stake in AOL in 2005 to preserve its search relationship with its largest partner and fend of Microsoft, which was seeking a potential deal with or acquisition of [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

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Link Building

Paid Search & Contextual

Searching

SEM Industry

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Social Media

Video, Music & Image Search

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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