SearchCap: The Day In Search, July 28, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Search For Hotels With Google Hotel Finder

    Forget using Google Maps when you want to find a hotel to stay at for a business trip or family vacation! You can now use Google’s Hotel Finder. Google Hotel Finder is a search tool specifically designed to make it easier to find and compare hotels for your trips. The features include: Draw simple shapes [...]

  • US Senate Schedules Hearing On ‘The Power Of Google’

    A US Senate subcommittee will conduct a hearing in September on Google’s search/business practices. The hearing, titled “The Power of Google: Serving Consumers or Threatening Competition?,” will take place on September 21, 2011, at 2:00 pm ET. It appears that a webcast will be available via the Senate Judiciary Committee’s website. The witness list hasn’t [...]

  • How To Win Enemies & Influence People By Turning Controversy Into Links

    There are a few easy ways for journalists to get their readers’ attention: breaking news, in-depth profiles, tugging emotional heartstrings, or by stirring up some controversy. If you’re doing any kind of link-building, you want to appeal to one of those basic formats. Most SEO consultants advise you to create fact-dense or emotionally-compelling content. And [...]

  • What Wins In Google Universal Search? Videos, Images & Google!

    Searchmetrics has conducted a data analysis on what type of content appears most often in Google Universal Search results, as well as which sites are most visible in them. Video and image content wins, as does content hosted on Google’s own properties. Universal Search Loves Video, Images The most revealing data from the study, which the [...]

  • Google+ At One Month: A Look At Highlights & Controversies

    It’s hard to believe that it was just one month ago today that Google+ launched. So much has happened to the fledgling service in this short time. Here is a look at both the highlights and lowlights of Google’s newest social network! Launch & Usage Google+ came out of the gate swinging, amassing 10 million [...]

  • Google TV Struggling: Logitech Sees More Returns Than Sales Of Revue Console

    Is Google TV testing Larry Page’s patience? With his renewed focus on streamlining Google’s product roster, this news surely isn’t going over well in Mountain View: Logitech has reported that its Logitech Revue console had more units returned than sold in the company’s latest financial quarter (Q1 2012). Ouch. As a result, Logitech says it’ll [...]

  • Twitter Intros Ability To Target Promoted Tweets To Followers

    As it continues to develop the advertising opportunities available on its service, Twitter is now allowing brands to target their promoted tweets to followers only. Like other promoted tweets, the messages appear at the top of users’ timelines upon login, and scroll down afterwards. They can also be dismissed immediately. The company announced the new [...]

  • Google May Be Outgrowing Their Home In Mountain View

    Google’s Growth Unsettles Mountain View by the Wall Street Journal reports on the tension growing between Google and the city they have grown up in, Mountain View. As Google continues to grow and require more space, Mountain View needs to expand with them. City council member Laura Macias told the Wall Street Journal “we may [...]

  • Has Paid Search Become The New NYC Mailbox?

    If you have ever lived in New York City, you know possibly the worst thing about the city is finding an apartment. It is miserable plain and simple. You sort through thousands of Craigslist postings, a few New York Times postings, and answer every ad posted on every mailbox in the city only to realize [...]

  • Google To Offer Content Delivery Service For Page Speed

    Google announced they are starting a new service named Page Speed service. Essentially, this service will be Google fetching the content on your web site and then serving it up with speed improvements of 25% to 60% to the rest of the world, including Google’s bots. Google will eventually charge for the service but has [...]

  • Resolving The Online-Offline Attribution Challenge With DNI

    It is a classic online attribution challenge: tracking offline leads driven by online sources. Interactive agencies and digital publishers are using SEM to drive leads for national and local advertisers but aren’t getting credit for the calls generated by the programs. The solution is DNI (dynamic number insertion) technology which enables a business’ phone number [...]

  • One Month In, Google+ Sees First Traffic Dip As Total Visits Drop 3%

    New numbers released by Experian Hitwise show the first traffic drop for Google’s social networking service, Google+. The drop occurred on the week of July 23rd as Google+ saw 1.79 million total visits compared to the 1.86 million the previous week. Google+ had been steadily building traffic and did have a monster week on week of July 16th where total visits [...]

  • How Being “Friends” On Google+ Leads To Better Rankings

    Want to rank better on Google? Get people to add you to their Google+ Circles, and that seems to be a potentially huge boost, based on a search I just did. I’m Friends With Ford When I looked for cars about an hour ago, I found a listing for Ford at the bottom of the [...]

  • Google Receives DOJ Request for Additional Info On AdMeld Buy

    Google has acknowledged receiving a “second request” for additional information from the Department of Justice, as it continues to review whether the company’s planned purchase of AdMeld would impede competition in the space. In a blog post, Neil Mohan, VP of display advertising, noted: “This doesn’t surprise us, as today’s display advertising industry is very [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building


SEM Industry


Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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