SearchCap: The Day In Search, July 3, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• How To Build An Audience On MySpace
  MySpace is a great social media site that marketers can leverage in a number of different ways. One of these is building up a large audience for your profile, which can then be used to drive traffic to your site, interact with consumers, create mind share, and even empower…
• Google Asks For Formal Role In Microsoft Anti-Trust Dispute
  New Google filing presses for role in Microsoft case from the Seattle PI covers how Google has now formally applied for a direct role to participate in how a judge evaluates whether Microsoft’s desktop search in the Vista operating system violates an anti-trust agreement….
• Can Yahoo & Microsoft Ever Catch Google?
  Google is not easing up in terms of search market share and acquisitions. I need not say it but Google is a formidable force that Yahoo and Microsoft are not going to overcome easily. Consider the following:…
• If Search Engines Were Frat Houses From Movies
  I love search engines. I love comedy movies. So let’s have fun putting the two together. Which search engines are most like some famous movie fraternities? Yes, there is an Animal House of search! Google: Lambda Lambda Lambda (Revenge Of The Nerds) As I pondered how to match search engines…
• adCenter Accreditation To Be Named adExcellence
  Dave Naylor reports that he knows the name of Microsoft adCenter’s accreditation program. The name is adExcellence and is expected to be available some time this year. adexcellence.com does link to a pilot program login screen….
• Google Makes FeedBurner’s TotalStats & MyBrand Free
  In light of Google’s acquisition of FeedBurner, Google has made the two fee-based FeedBurner services free: MyBrand and Stats PRO….
• European Consumer Rights Group Joins Others In Opposition Of DoubleClick Acquisition
  Consumer group hits at Google $3bn move from the Financial Times reports a large European consumers rights group, Beuc, has joined with others that oppose Google’s proposed acquisition of DoubleClick….
• Google Appeals Belgium Newspaper Case Ruling
  Google appeals Belgian copyright law, talks ongoing from MarketWatch reports that Google is appealing the copyright case they lost in Belgium….
• Google Search URL Parameters Explained
  Appending different parameters to the end of the Google search URL string can often extend the Google search results into something that may be more tailored for your specific search. Joost de Valk created a Google Web search parameters cheat sheet (PDF file) that contains a comprehensive list of many…
• LG To Create A YouTube Mobile Phone
  Youtube, SKorea’s LG agree to develop mobile phone from AFP reports that LG Electronics, a popular cell phone manufacturer, will be teaming up with Google’s YouTube to create a mobile phone that can upload, view, and share YouTube videos….
• Search Illustrated: Google’s Universal Search Explained
  Google recently made what Danny called "the most radical change to its search results ever, introducing a "Universal Search" system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages." Danny went on to write a massive,…
• Official: Google Acquires GrandCentral, Telephone Management Company
  Google confirmed that they have acquired GrandCentral, a company that lets you keep one telephone number as you move from home to home or job to job. Google said: We think GrandCentral’s technology fits well into Google’s efforts to provide services that enhance the collaborative exchange of information between our…

Applications & Portal Features

• Tool for Backing Up a Blogger Blog, Google Operating System
• How Does One Manage Multiple Google Accounts?, Search Engine Roundtable

Business Issues

• Jeff Weiner Speaks [BoomTown], All Things Digital
• Consumer group hits at Google $3bn move, Financial Times
• Google Acquisitions by Year, 2001-2007, Mashable
• More Evil Than Google?, Forbes
• NetVibes, now with one less CEO, GigaOM
• Bill Gates Loses ‘Richest’ Crown To Mexican Telecom Mogul, Epicenter
• Google: You ain’t seen nothin’ yet, Canada.com

Conferences

• What Every CMO Should Know About Search Marketing — On-Demand Webcast, Search Marketing Now

Link Building

• 5 crafty outside the box link-building tricks & tips, Link Building Blog
• Can You Purchase Text Links for Big Business Sites?, Search Engine Watch

Local, Maps & Mobile

• Quasi-global Near real-time Rainfall in Google Earth, Google Earth Blog
• The iPhone’s Big Winner? Google Maps!, Small Business SEM
• Google Patent Granted on Customizing Travel Directions, SEO By The Sea
• Fast Search Buys Personalization Tech Firm AgentArts, PaidContent.org

Paid Search & Contextual

• Microsoft adCenter: For SEM and SEO, Part 2, ClickZ
• adexcellence – adcenter accreditation, Dave Naylor
• Study: Edwards Search Campaign Lacks Efficiency, McCain’s Is Strong, ClickZ
• Assisted Yahoo Search Marketing Account, PPC Discussions
• Google AdWords Phising Attempt Via Google Legal Subpoena, Search Engine Roundtable
• Jason Bourne, Meet Google, MediaPost
• Yahoo SmartAss, Google Blogoscoped

Podcasts

• In-depth keyword research and linkbuilding, SEO Beginning Podcast
• Semel Leaves Yahoo; Googlers Leave Google; Google Gets Into "Sicko" Debate & More!, Daily SearchCast

Searching

• How many ways can you search a Hot Dog? 469!, Hitwise
• No Free Lunch, Hitwise
• BlogScope Offers Unique Ways to Search the Blogosphere (blogspot for now), SEO By The Sea

• Sputtr Goes Custom – Build Your Own Search Engine!, Sputtr Blog

• Netease Launches New Search Service, ChinaTechNews.com
• Top 100 Alt Search Engines, July 2007, Read/Write Web

• New Design and Move to Blogoscoped.com, Google Blogoscoped

• The Declaration Of Dependence, MediaPost

SEM Industry

• MarketingSherpa: PPC, SEO and Email Guides are on Hold, Fathom SEO

• Bye Bye Marketing Sherpa’s SEO-SEM Buyer’s Guide, Online Marketing Blog
• A Salute To Search Independence!, MediaPost
• Top SEO Blogs by Link Popularity, Online Marketing Blog
• Search Marketing Education Has a Long Way to Go – 5 Examples from the Field, SEOmoz
• The Construction of a High-Performance SEO Campaign, Search Engine Guide

SEO & SEM

• New: Compete Search Analytics, Compete Blog
• John Chow Banned for John Chow on Google, Dave Naylor
• Google Quality Scores for Natural Search Optimization, Natural Search Blog
• FAQs added to Google Webmaster Help Group, Brian White
• Negative Seo – Google bans Forbes, Dave Naylor
• 7 Questions for Conducting an SEO Site Review, Search Engine Watch
• Is Google’s Spam Fight a Sham?, InformationWeek
• Comments on Thomas Claburn’s piece, Matt Cutts
• Google Image Search Spamming in Action : Hawaii Pictures, Search Engine Journal

Social Media

• Miniblogging:8 Pownce Rivals Compared, Mashable
• Twitter vs. Pownce: Who Pwns?, Tamar Weinberg
• Are My Online Friends Real, BBC
• Thoof: A New Social News Startup, Read/Write Web

Video, Music & Image Search

• NBC-News Corp. NewCo. Has No Name, but CEO Now Has One [BoomTown], All Things Digital
• How to Make YouTube work for Your Company, Graywolf
• YouTube Adds Geotagging, Overhauls Uploader, InsideGoogle
• Using Flickr in your SEO & Traffic Building Strategy, Search Engine Roundtable

Other Items

• Google redesigns their philanthropy website, Googling Google
• Items from the YahooSphere, Yahoo Publisher Network Blog
• Google and health care, Official Google Blog
• The "Buzz" on Fourth of July, Yahoo Search Blog