SearchCap: The Day In Search, July 30, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Now Notifies Of “Search Customization” & Gives Searchers Control
    Google is now showing "search customization" messages to inform searchers when their search results have been modified from "normal" due to a searcher’s geographic location, previous query or web surfing and search history. It’s a nice move to help searchers know what exactly is going on "under the hood"…
  • YouTube Sued By Italian Broadcaster Mediaset
    In a factually similar claim to the current Viacom litigation, Google/YouTube was sued by Italian media company and broadcaster Mediaset, which is owned by Italy’s Prime Minister Silvio Berlusconi. The company is seeking a minimum of EUR 500 million for copyright violations and hypothetical, lost ad revenue….
  • Live Search Adds Home Page “Hotspots”
    Microsoft just announced the official U.S. launch of their new home page. The home page was seen in test mode a few months back, but now it is officially live. The home page contains a background image, which contains “hotspots,” used to show off some of the search queries available…
  • How Cuil Is The SEO Industry?
    Philipp Lenssen’s The World According to Cuil blog post inspired me to take snapshots of how Cuil, the new search engine, matches up the names of our industry, to pictures. Danny Sullivan’s Wikipedia article, but showing a picture of Danny Sullivan the race car driver:…
  • Google Slightly Updates Google Merchant Search
    Loren Baker covered a small update to Google’s Merchant Search, which we outed back in May. Currently, Google Merchant Search is available in the UK and allows you to compare loan providers. When I covered it originally, it wasn’t available to everyone, but now it appears to be live. Conduct…
  • Total Search Marketing, Part 2
    In the first installment of this series, Total Search Marketing, Part 1, I wrote about the eConsultancy research showing that natural search (SEO) was the most frequently used online marketing tactic for lead generation. Yet, most marketers put the bulk of their search marketing budget into paid search. Many…
  • SMX Sao Paulo Next Week
    The first Search Marketing Expo conference in Brazil takes place next Thursday and Friday, August 7-8 in Sao Paulo. Reserve your spot by registering today! The SMX Sao Paulo agenda includes programming for search marketers of all skill levels, from novice to advanced. Session topics include link building, landing page…
  • Marchex Launches Platform And Tools That Seek To Better Connect Online Search And Offline Buying
    One of the reasons that “local search” has struggled in some quarters has been the challenge of tracking the internet’s influence on in-store or local transactions. This is a theme I heard raised by large retailers at a ShopLocal partner event a couple of weeks ago and one that came…
  • Five Steps To Successful Site Architecture For B2B SEO
    A couple months ago, I noted that one of the 6 mistakes B2B marketers continue to make with organic search was inadequate site architecture-the fact that many B2B sites don’t have sufficient content to respond to desired search terms. The solution, however, isn’t simply adding more content. Proper site…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Other Items

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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