SearchCap: The Day In Search, July 30, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • SMX East Agenda Posted: All the Search Marketing Topics for All Skill Levels

    Come to Search Marketing Expo – SMX East for content so compelling, you may be implementing what you’ve learned while still attending a session. And with 50 sessions and keynotes on the agenda, there’s plenty to choose from. See the complete agenda here. Topics include paid search advertising (PPC), search engine optimization (SEO), local & [...]

  • Yahoo Improves Local Search Results With More Business Info

    Yahoo has announced a nice change to the way it shows local search results for businesses. The Local Shortcut, which has always indicated things like how many reviews/ratings a business has, is now expanded to include the actual text of those reviews and other information like photos and driving directions. All of this is available [...]

  • What Site Owners, Web Developers & SEOs Should Know About The Yahoo Microsoft Deal

    By now, everyone has read all about the news that Yahoo is replacing its search index with Microsoft’s Bing. In a way, it’s a great story of complete reversal, as in 2002, Microsoft didn’t have its own index and instead used Inktomi. Late that year, Yahoo! acquired Inktomi, which spurred Microsoft to start building its [...]

  • How Many Categories Should A Local Business Have?

    When dealing with someone, the first thing that you want to know, is who that person is. In the SMB world, this boils down to what category a local business belongs to. In the old days of the yellow pages, consumers were used to knowing search the pages for, and media companies were used to [...]

  • Google Rolling Out Bid Simulator

    Barry originally wrote about AdWords Bid Simulator early last month. The tool shows you estimated costs, impressions, position and clicks tied to bid price. It’s now apparently rolling out to more advertisers.

    Image credit: E-Commerce Circle The irony is that Panama had a very similar feature when it launched, using a slider to show increased traffic levels [...]

  • Blending Free & Paid Content To Maximize Visibility And Profit

    You only get to launch a product or service or piece of featured content once. Is the best way to maximize economic yield to make it free or paid? If it is free is can spread far and get many links, but it does not produce any revenue directly. If it is paid a much [...]

  • The Microsoft-Yahoo Search Deal, In Simple Terms

    What a day! Still trying to digest all the news about the Yahoo Microsoft search deal? So are we. While answers are still coming in, here’s what we know so far. In a nutshell, what just happened? Yahoo and Microsoft both have behind-the-scenes technology used to generate those listings you get when you perform [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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