SearchCap: The Day In Search, July 30, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Microsoft Explains Removal Of Age And Gender Targeting From AdCenter

    What do you do when you figure out that a lot of self-reported data you’re using to target ads is inaccurate or just plain sparse? If you’re Microsoft adCenter, you remove that targeting capability — in this case, age and gender. In a support thread from last week, a representative gives the reasoning behind a [...]

  • Bing Adds Friend-Tagging To Social Sidebar

    Bing has just announced a small tweak to how its Social Sidebar functions — but it’s one that overcomes one of the Sidebar’s true limitations. The change is this: When using the Social Sidebar, you can now tag up to five Facebook friends with whom you want to share your search results. Before this change, [...]

  • Mobile & The Disintermediation Of Traditional Search

    2012 is the year of mobile. Or is it 2013? Or maybe it was supposed to be 2011. Regardless of the calendar year that we’ll end up attributing the explosion of growth to, the mobile tide has been on the rise for some time. This past April, the Interactive Advertising Bureau released a report citing [...]

  • 3 Tips To Manage Complex Paid Search Programs

    When you are managing hundreds of ad groups, it’s easy to neglect certain details; however, the diamonds in the rough can often only be found through account deep-dives. Thus, I’m always looking for the next tip or tool that could speed up and make more efficient my management of large, complex AdWords accounts. Below I [...]

  • Don’t Forget The Other Type Of Enterprise Search

    As SEOs, we focus on external customers: Getting more people outside an organization to sign up, buy, read, follow and otherwise participate. We don’t invest a lot of effort at helping internal customers: Colleagues at our own company who need help finding critical information, but end up grinding their teeth after 10 minutes lost in [...]

  • Google Explains New Link Warnings, Says Don’t Panic But Don’t Ignore

    Confused by the latest link warnings that Google has been sending out? As we covered before, it’s all been pretty confusing. That’s why Google has posted more information meant to calm some worries, though it’s still likely that even after this, some are going to panic. The “Old” Link Warnings: Entire Site Impacted Google’s post [...]

  • Developing Better Search A Key To Facebook’s Future

    During last week’s Facebook earnings call COO Sheryl Sandberg argued that the company could and would compete for marketing dollars “throughout the entire marketing funnel.” That is, from branding and awareness at the “top” of the so-called funnel to “demand fulfillment” at the “bottom.” Below is the quote in broader context: We believe we are [...]

  • For Olympic Medal Count Info, Yahoo Gets Gold, Google Silver & Bing Bronze

    Want to know the how various countries are doing in the London 2012 Olympics? For finding out using a major search engine, I give the gold to Yahoo, with Google narrowly missing to earn silver and Bing getting bronze mainly by virtue of being third in a three contestant race. Ready, Set, Search! Checking for [...]

  • Google Lifts Ban On iAcquire; Company Blogs Of Being Reformed

    iAcquire, banned by Google in late May after allegations of buying links for clients, has now has been restored to the Google index after two months. The company has blogged about the news and changes to its business model. iAcquire never says itself that it was banned over buying links for clients. Instead, it uses [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Rob Kissell

    Barry I need your expertise.  I read your new article on Google’s calculation of average positon.  I’ve been tracking since then, and my top 2 queries have shifted from .5 – 2.0 sometimes on a day to day basis.  How on earth is this possible for a domain with little to no new content added day by day???!!!!!????

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