SearchCap: The Day In Search, July 30, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google: Links In Press Releases Should Use Nofollow Like Paid Links
  Friday we broke the news that Google updated their link schemes webmaster guidelines. Now that the dust has settled, I aimed at getting more clarification on what Google meant by the new example around keyword-rich anchor text links within articles or press releases. The specific line in the link schemes document is: Links with optimized […]
• Proven Paid, Earned and Owned Social Media Tactics – Nov. 20-21 in Las Vegas
  Attend Search Engine Land’s SMX Social Media Marketing for two days of tactic-packed sessions on paid, earned, and owned social media. View the topic sneak peak agenda. All Access, Workshop, and Boot Camp passes currently available at our lowest rates. Register now to save!
• In-Depth Workshops at SMX Social Media Marketing – Best Rates Available Now
  Attend a comprehensive workshop conducted by leading experts in internet marketing on November 19, immediately preceding SMX Social Media Marketing November 20-21 in Las Vegas. SMX Social Media Marketing registration is open and super early bird rates are now available. Check out the topic sneak peek, with sessions on paid, earned and owned social media. […]
• 7 Ways To Get Links When Launching A New Website
  Launching a new website is one of the hardest things you do. It’s also one of the best ways to get a nice influx of links pointing your way. I know this because for the past 2 1/2 months, I’ve been living it. On Tuesday, July 16 at 3:52 p.m., 352 Media Group officially became […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Up Close With Google Views, 360º Photo Spheres Plotted On Google Maps
• Report: Facebook Preps “Addressable TV” For $2.5 Million A Day
• Study: New Page Speed Metric Shows Retail Websites Are Moving In The Wrong Direction
• Daily Show Slams LinkedIn: “You Seem To Have Monetized Irritating People!”
• In-Depth Workshops at SMX Social Media Marketing – Best Rates Available Now
• Android Tablet Shipments Soar, Usage Hasn’t Shown Up Yet
• Statistical Tricks You Need That Prove You Should Read This Column Every Month
• Yelp More Likely To Filter Extreme Reviews & New Accounts [Study]
• Paid Search Can’t Scale Without Help

Search News From Around The Web:

Industry

• Another Top Yahoo Exec to Step Down — SVP Ops David Dibble Quits Job, but Remains Adviser to CEO Mayer, AllThingsD
• Google asked to remove 100 million ‘piracy’ links in 2013, BBC
• Yandex.Disk Users Can Now Buy More Space, Yandex.Company

Link Building

• Does the disavow tool make competitor link analysis pointless?, Branded3
• Google Webmaster Tools: Links To Your Site “No Data Available”, Search Engine Roundtable
• Official: 11 types of backlinks that Google does not like, blog.seoprofiler.com

Searching

• Apps That Know What You Want, Before You Do, New York Times

SEO

• 5 things your SEO copywriter needs to create powerful content, seocopywriting.com
• Can You Still Rank On Page 1 For National Keywords?, seoroi.com
• Duck Duck Go’s Impact On The Current SEO Landscape and Its Future Trajectory, Search Engine Journal
• Has SEO Become More Expensive?, koozai.com
• How Google May Diversify Search Results by Merging Local and Web Search Results, SEO By The Sea
• How to Measure SEO Success, Search Engine Watch
• Negative SEO Reality Check – True Story & Case Study, kercommunications.com
• Process-Focused SEO: An Elephant in the Room on Scalability & Strategy, garyviray.com
• QUART – The 5 SEO Super-Signals, Search Engine Journal
• Revealed: The New SEO (When Google Takes Freshness Too Far), ViperChill
• Scraper Site Outranking You In Google? You Are Probably Penalized, Search Engine Roundtable
• SEO Finds in Your Server Logs, Part 2: Optimizing for Googlebot, Moz
• The Ultimate Platform Migration and Redirection Plan for SEO, Search Engine Watch

SEM / Paid Search

• 3 Things In-house PPC Managers Wished Agencies Knew, PPC Hero
• AdWords Automated Rules and Labels, PPC Chat Streamcap
• AdWords Brand CPCs on the Rise!, RKG Blog
• Bing Ads Editor Diary: How to Build Up a Quality Campaign with Speed – Part II, Bing Ads Blog
• Call-to-Action Cheat Sheet for Writing Effective PPC Ad Copy, Luna Metrics
• PPC Back-To-Basics – Understanding Key Performance Indicators, Bing Ads Blog
• PPC Defense: Don’t Let These 7 Factors Damage Your Performance, Search Engine Watch
• Tips to lower your AdWords cost-per-conversion (CPA), State of Search

Search Marketing

• Essential Free Keyword Research Tools For Writers & Webmasters, The Wait Blog
• The Call to Call To Action, PPC Associates Blog