SearchCap: The Day In Search, July 5, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • AOL: Tomorrow’s Google Free Friday Alternative
    Tomorrow is the first of the Google Free Fridays that Search Engine Land is promoting in July. As our previous This July: Try Google-Free Fridays! post explains, the point is to encourage people to open their eyes to some of the other major search engines, whether it to be to…
  • History Of AOL Search
    In preparation for those trying AOL tomorrow as part of our first Google-Free Friday, I thought it would be helpful to give some background on AOL in search. AOL has long offered search — and even owned several web crawling technologies — over the years. Don’t forget to read AOL:…
  • Deconstructing Grouped Google Results
    My favorite session at SMX Advanced last month was "Give It Up," the session where panelists shared little-known secrets. I’m a little biased, since that was the panel I spoke on. But still, as the last session of the two days, it really ended the conference with a bang….
  • eBay Brings Classifieds Site Kijiji To The U.S.
    According to the Newspaper Association of America, U.S. print newspaper classified advertising was worth about $17 billion in 2006. The category has been under pressure for years from top online verticals, some of which are owned by newspapers, eBay, Craigslist and, now, new aggregators and destinations such as Oodle ,…
  • FAST Buys Recommendations Engine AgentArts
    Enterprise search provider FAST Search & Transfer has acquired personalization platform and recommendations engine AgentArts. The technology will be folded into FAST’s various enterprise search offerings, which include a range of site search and monetization options for online publishers. The company also has a mobile search partnership with InfoSpace. FAST…
  • The Challenges Of Bringing Search Marketing In-House
    Many organizations are making the transition from using an agency for search marketing to bringing it in-house and along with this transition comes many challenges. To find out how organizations cope with the transition, we posed the following question to some of the top in-house SEO analysts: What is…
  • Profile Of Susan Wojcicki: Mother Of AdSense
    The house that helped build Google from the USA Today looks back at how Susan Wojcicki’s decision to let Google’s founders, Larry Page and Sergey Brin, rent out space in her garage changed her life and ours. Wojcicki purchased her 4-bedroom home on 232 Santa Margarita Ave. for about $600,000…
  • eBay Partners With Yahoo To Create "eBay Toolbar"
    eBay Launches Yahoo Co-Branded Toolbar from AuctionBytes reports that eBay has partnered with Yahoo to co-brand a toolbar. The eBay Toolbar not only allows you to search the complete web, but also enables you to search eBay properties such as eBay, eBay Express and Half.com. You can also easily access…
  • Naver, The Google Of South Korea
    Crowd’s wisdom helps South Korean search engine beat Google and Yahoo from the New York Times describes South Korea’s most popular search engine, Naver. Naver currently has a 77 percent share of all searches from within South Korea. Daum.net follows with 10.8 percent, Yahoo with just 4.4 percent and Google…
  • Finding Customers Through Anti-Commercial Queries
    There’s a fallacy that sellers create for themselves, that most people go online to spend money. — Ammon Johns, from How Many Search Queries Are Really Unique?, I checked the AOL database :-) You research a niche for a business online, and find a genuine need in an area…
  • Understanding Your Audience With Search, B2B Style
    Isn’t it funny how things have a way of coming full circle? It’s been years since I last talked with my mentor, but his sage advice rings true today more than ever. He told me that anyone can ramble on about anything without regard for their audience, but that…

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About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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