SearchCap: The Day In Search, July 6, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Search in Pictures: Google Bathroom, Yahoo Art, Sulu @ Google Parade
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more….
• ‘Hyper-Local’ Site Backfence Shutting Down
  Backfence emerged about the same time, a couple of years ago, as InsiderPages, Judy’s Book and Yelp. Now it appears to be closing its doors. The seemingly imminent closure of Backfence raises questions about the economics and viability of so-called “hyper-local” sites. InsiderPages, for its part, was recently sold to…
• Official: Google AdWords Adds Impression Share Metric
  The Inside AdWords blog announced the official release of a new metric you can find in your AdWords reports. The new metric is impression share, which we actually reported back in April. The new metrics include: Impression Share (IS): The percentage of times your ads were shown out of the…
• Map Of Google’s Products
  Ever want to see all of Google’s products and services mapped out in icon view on one single page? Zorgloob has created a map of Google products, which is just enormous. If you click on a product image within the map, you are taking to a page that describes the…
• Did Wojcicki Create AdSense?
  Yesterday we wrote Profile Of Susan Wojcicki: Mother Of AdSense. covering a USA Today article article describing Susan Wojcicki as being responsible for creating Google AdSense. Valleywag soon came out with a bold blog post countering USA Today’s article, calling Wojcicki a liar: AdSense was not a prototype that Wojcicki…
• Want Competitive Keyword Information? Just Subpoena Google!
  Eric Goldman reports that Google has received a subpoena to turn over AdWords keyword purchase data that a company hopes will help it in a trademark case. Google plans to comply unless companies that bought the words “sports court” among others object to it formally….
• Making Google Universal Search (Sort Of) Work Like Ask3D
  Google Universal Search and Ask3D are two different approaches to the same thing: how to blend results from various search databases into a single page. Ask has received praise for being more elegant in its presentation. What if you could make Google act like Ask? You can, with a new…

Applications & Portal Features

• A Word of Caution About Google Calendar, Washington Post
• Go2.com Adds Two More Mobile “Verticals”: Pet Info & Golf Info, ResourceShelf
• Topix Now Powering Local News on CNN.com, Search Engine Journal
• Yahoo sites on the fritz this morning?, News.com

Business Issues

• Google Hits All-Time Closing High, Seeking Alpha
• Google’s Bid for DoubleClick to Be Reviewed by European Union, Bloomberg.com

Conferences

• Kevin Ryan Talks About the Future of Search Engine Strategies, Search Engine Roundtable

Link Building

• Link Building & Determining Link Quality, Search Engine Journal
  

Local, Maps & Mobile

• Real time traffic, now on your iGoogle page, Google Lat/Long Blog

Paid Search & Contextual

• The Folly of PPC Independence, ClickZ
• 5 PPC Questions Answered by Evan Roberts, PPCLab.com
• Oh, What a Tangled Web…, Yahoo Publisher Network
• A Look at How Google’s MFA Shutdown Impact AdSense Publishers, Search Engine Roundtable
• AdSenseAdvisor Offers Tips on Keeping Google AdSense Accounts in Good Standing, Search Engine Roundtable
• Selamat datang!, Inside AdSense Blog
• Diversify Your Search Marketing Campaign : 11 Alternatives to Google AdWords, Search Engine Journal
• Patent Applications on Estimating, Rating, and Using Quality Scores for Google Ads, SEO By The Sea

Searching

• Google: Our data retention is not data protection watchdogs’ business, Out-Law

• Web search groups to yield on privacy, Financial Times
  

• Threadwatch More Popular Than Mahalo, V7N

SEM Industry

• Enterprise SEO Project Pricing: One Size Does Not Fit All, Search Engine Watch
• Basic Website Savviness, Brian White
  

SEO & SEM

• Google’s Supplemental Results Query: Broken?, Small Business SEM
• Google – Please Bring Back the Supplemental Results Query; It’s Incredibly Valuable, SEOmoz

• Best uses of Flash, Google Webmaster Central

• Optimizing Beyond Branded Keywords, Bruceclay.com
• Google Removes Old Remove URL Tool, Search Engine Roundtable
• Finding Your SEO Mate, Entrepreneur
• Sneaky SEO tactics: Bait and Cloak, Blogstorm

Social Media

• xtimeline is Wikipedia for History Buffs, Mashable

• Why Social Media Belongs In Your Internet Marketing Campaign, Bruceclay.com

Other Items

• Live Earth concerts this weekend, LiveSide
• EBay’s Whitman Spurs Growth With PayPal, Beating Google Service, Bloomberg.com
• Visual Overview of a Wikipedia Article, Google Blogoscoped
• News is forever global, Google News Blog
• Doodle: Russia Winter Olympic 2014, Googlified