SearchCap: The Day In Search, July 7, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Sublinks As Sub Listings Being Tested
  

  This morning, I reported at the Search Engine Roundtable that Google was testing some type of sublink to the search results, to show additional search results from the same site, but not as indented results. It is really hard to explain, so here is a picture provided by BlogsDNA:

  It seems to currently be forum [...]

• “Help Engine” Aardvark Makes Twitter An Onramp For Q&A
  

  Danny has described Aardvark as a “help engine” and I’ve called it an “answer community.” Whatever term you want to use to characterize the service it’s very interesting and has enormous potential as a kind of search engine alternative or complement for recommendations, opinions or complex questions. There are other services that are similar though [...]

• In Tweet We Trust?
  

  Until Andy Murray recently gave hope for a British man winning Wimbledon for the first time since his clothing’s namesake Fred Perry, the news here in the UK had been almost entirely full of stories about politicians, their inventive expenses and the political careers that had come to a premature end (or overdue end, depending [...]

• SEMPO Institute Adds Summer Sessions
  

  SEMPO’s SEMPO Institute, which launched in January 2007, has announced two new courses for the summer. The new courses were added to the Effective Search Marketing online classes and are named “Linking and Brand Management” and “Social Media.” They cost $299 each and you can enroll for them over here. Here are [...]

• Why You Should Care About Link Spikes
  

  If you use Majestic SEO’s Compare Domain Backlink History tool to view the link growth profiles of a few sites, you’ll most likely notice at least one link spike somewhere. A link spike is exactly what it sounds like it would be: a point in time when backlinks go up sharply, backlinks go back down [...]

• Yahoo Search Pad To Launch Tomorrow
  

  In the works for nearly a year, Yahoo Search Pad is to formally launch tomorrow for all users. The feature is a nifty “notepad” service that allows users to collect information from search results into a single page for reference purposes. I first saw a demo last November and immediately wanted SearchPad to be live. After [...]

Search News From Around The Web:

Applications & Portal Features

• Planned Outage: Wednesday, July 8th, Yahoo! Groups Blog
• Google Apps is out of beta (yes, really), Official Google Blog
• What The Hell Happened To The Free Version Of Google Apps?, TechCrunch

Business Issues

• Ask.com gets returns from NASCAR advertising, Econsultancy
• Feedburner Founder/CEO Dick Costolo To Leave Google, TechCrunch
• Google to Announce Second Quarter 2009 Financial Results, Google
• Google, The Portal, in New Land Grab: The Business of Search, Traffick

Local, Maps & Mobile

• Help customers find their way with new Google Maps gadget, Google LatLong

Link Building

• Link Consolidation: The New PageRank Sculpting, SEOmoz
• 10 Questions to Ask a New Link Marketing Client, wiep.net

Searching

• Google Classifies Any Site With an RSS Feed as a Blog?, Search Engine Roundtable
• Google Testing Sub Links For Forum Thread Results?, Search Engine Roundtable
• Google Will Star in Emerging News Model, Internet Evolution
• New algorithm guesses SSNs using date and place of birth, Ars Technica
• You Put Your Aardvark In My Twitter (Bonus: Interview With Founders), TechCrunch

SEO & SEM

• 8 Short Steps To Project, Forecast, Estimate and Predict SEO ROI, seoroi.com
• 5 Ways to Spy on Your Competition, SEO.com
• Creating the complete SEO experience, Econsultancy
• Do Duplicate Content Filters Apply to Ecommerce Sites?, Marketing Words Copywriting Blog
• Google Country Filter Removal a Bug?, Search Engine Roundtable
• New MSNBot Named adidxbot Causing Trouble, Search Engine Roundtable
• SEOToolSet Tool Review: Single-Page Keyword Density Analyzer, BruceClay.com
• The Business Strategy That Wins For International SEO, Search Engine People
• Using the Adcenter Excel Plugin for Keyphrase Research, SEOmoz

Social Media

• A Nobel Peace Prize for Twitter?, csmonitor.com
• Facebook’s Own Estimates Show Declining Student Numbers; Now More Grandparents Than High School Users, Read/Write Web

Video, Music & Image Search

• Will Google find text in images someday?, YouTube

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• International SEO Made Easy
• Which Came First, the Traffic or the Search Engine Rankings?
• 8 Short Steps To Project, Forecast, Estimate and Predict SEO ROI
• TweetROI: “Return on Influence” Twitter Monetization Model