SearchCap: The Day In Search, July 7, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • The Only Constant Is Change

    Lately, I’ve heard a lot of folks chattering about the hot topics of the day. Google traffic is down after their update, mobile SEO is the future and now the flutter is about the apparent changes we’re seeing in the sitemap protocol. I suspect in house folks have a split view on these topics. On one [...]

  • Google Considering Display Ads Across Network, Including In Maps, Gmail

    Google is already a major player in display advertising and is poised to become even more formidable in the next few years. Not so quietly the company has amassed or built a huge array of assets that could see it best many if not most other display competitors and networks, including market leader Yahoo. Google [...]

  • EU Regulators Taking “Very Careful” Look At Google

    Just after Google announced the widely anticipated acquisition of travel data and software company ITA I was told by Google PR that European authorities weren’t going to get a chance to approve or disapprove the deal because ITA’s EU revenues were “too small” to qualify for scrutiny. Yet there are a range of actions and claims [...]

  • Twitter Search Queries Up 33%, 24 Billion Searches Per Month

    VentureBeat reports Twitter’s co-founder, Biz Stone saying that Twitter’s search volume is up 33%. That is 800 million queries a day or 24 billion search queries per month, up from 19 billion as reported in April. 24 billion is a huge number, it is larger than Yahoo and Bing, almost as large as them together. [...]

  • Report: Click Fraud Rate For Q2 2010 28.9%

    Anchor Intelligence released their latest click fraud report claiming the click fraud rate for the second quarter of 2010 was 28.9%. That is actually slightly down from the first quarter of this year, which was 29.2%. But yet significantly up from the prior year, the second quarter of 2009, which was 26%. Anchor Intelligence [...]

  • Case Study: Who Has The Best Conversion Process For Buying An iPhone?

    Now that you can get the iPhone 4 on various networks in the UK, I decided to compare the process of buying one from the leading retailers to see which website performed best from a conversion standpoint. As you will see, the results are quite interesting! Just to give you a bit of a [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Link Building with the Experts – 2010 Edition – The link building interview is back. In prior years, I’ve gotten together some of the best minds in link building and asked them to answer some questions about link development.  It’s been more than two years since the most recent one, so I decided to bring it back – this time on Outspoken Media.

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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