SearchCap: The Day In Search, July 9, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Doing Keyword Research? Here Are Some Resources To Help!
    Search term research is one of the fundamental activities for a successful search marketing campaign. You’ve got to know the words people are using if you want to target them properly. To help, I’ve expanded the Search Term Research section of Search Engine Land to list a variety of resources…
  • Google Buys Security Company Postini For $625 Million
    Google announced (and here) the acquisition of Postini, a software security for electronic communications company for $625 million. Google said that this company would become a division of Google Apps. They will help secure Google Apps including Gmail, Google Docs, Google Talk, Calendar and Google’s other applications. "With this transaction,…
  • FTC OKs Microsoft’s aQuantive Acquisition
    Microsoft’s bid to acquire online marketing firm aQuantive for $6 billion has cleared an antitrust regulatory hurdle, the companies said today. The FTC-mandated waiting period to review anticompetitive fallout from large mergers has passed without additional inquiries from the FTC, clearing the companies to move forward with the deal. A…
  • eBay: Only 14 Percent Pleased With Google Checkout
    Readers will recall Google recently backing down from eBay in pushing Google Checkout against eBay’s PayPal. Google, eBay battle it out over online payments from Bloomberg is a good article shedding fresh light on how important PayPal is to eBay, to the degree that it would pull its ads from…
  • Facebook One Of The Top Search Engines? I Dunno About That!
    I shouldn’t — but I couldn’t resist doing a quick poke at Facebook’s pronouncement that it is the "most used people search engine on the web." Really? According to? Facebook gives some stats that perhaps back up this claim, but only if you consider Facebook a people search engine. I…
  • Local Lessons From A Massive Launch
    As reported here and elsewhere, Marchex recently launched more than 100,000 local and vertical Web sites. This involved aggregating and organizing millions of pieces of data, crafting refinements to help users pinpoint businesses, designing sites to support the variety of use cases involved in look up and discovery of…
  • Link Analysis Beyond Search Rank
    I’m an extreme believer in linking analysis and competitive linking intelligence. I have tools that analyze millions of links every week. I have scripts that compare, contrast, group, separate, divide and categorize links to a degree that would make your eyes cross. As I type this one of my…

Applications & Portal Features

Business Issues

Conferences

Link Building

Local, Maps & Mobile

Paid Search & Contextual

Podcasts

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Other Items

Related Topics: SearchCap


About The Author: is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.


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