SearchCap: The Day In Search, June 1, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates AdWords Editor (Version 7.5.1) The Inside AdWords Blog announced the release of a new version of AdWords Editor, the desktop editing tool for managing your AdWords campaigns. The new […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Updates AdWords Editor (Version 7.5.1)

    The Inside AdWords Blog announced the release of a new version of AdWords Editor, the desktop editing tool for managing your AdWords campaigns.
    The new features include:

    Import files via CSV format
    Option to select which campaigns to download
    Resume download campaign feature
    Sort columns in up to three columns
    Three new conversion tracking metrics now in the editor
    You can add […]

  • An Insider’s Look At SMX Advanced: Greg Sterling

    SMX Advanced kicks off tomorrow (well, tonight, really with our SMX Meet & Greet bash), and it’s the third time in a row that the show has sold out. If you still want to attend, don’t completely despair—we’ve established a waitlist in case we have last minute cancellations. Below, Search Engine Land contributing editor Greg […]

  • Fine Tuning Your Search Campaign To Today’s Economic Environment

    It is no surprise that the recession has affected online consumer spending habits. In lean times, people are more apt to curb spending and seek out the best bargains. From a search perspective, it is now more important than ever for marketers to adapt their campaigns to these changes in consumer behavior to better optimize […]

  • Google Local Business Center Adds Detailed Analytics

    The Stone Temple Blog noticed the Google Local Business Center has started adding detailed analytics to each business profile. Let me start off by explaining that I personally do not see it for my business, but they posted screen captures on the blog.
    If you go to the Google Local Business Center and you see […]

  • The Big Bing Reaction

    As many of you know, Microsoft’s Bing went live early this morning and many searchers had a chance to get their feet wet with the new search engines. I have been hearing a mix of reaction on Bing and I thought I share some of those articles and blog posts with commentary on Bing’s […]

  • Paid Search Ad Testing: Manage To ROI Or CTR?

    “Horror” is an apt term for how many experienced paid search practitioners respond to the newbie’s mistake of optimizing paid search ads solely to CTR.
    Before getting to the nuances of ad testing, though, it’s important to emphasize yet again that rapid setup of ad rotation, for testing purposes, was the gift given to us by […]

  • Plan For The Long Run With Data-Driven SEO

    Now that the tide has turned, economically speaking, and with SEM budgets focused more on profitability than volume, it’s time to take another long look at SEO and how to use it to your company’s advantage.

  • Has Google Maps Switched From PageRank to “BizRank”?

    For those of us who work in local search optimization, it’s clear that Google PageRank is less and less important as a factor in result rankings. It’s not difficult to find instances where businesses with lower PageRank are listed higher than competitors in the local 10-pack, and some like Matt McGee point out cases where companies with no website at all are ranking well. These cases show that in Google’s local searches, PageRank has been pushed aside in favor of a ranking process that’s often independent of websites: I’ll call it “BizRank”.

  • Microsoft’s New Bing Search Engine Now Live In “Preview”

    Tired of just hearing about Microsoft’s new Bing search engine? Now you can use it yourself. Spotted via Techmeme, Bing is live as a “preview” service. What’s the “preview” mean? That anyone can use it while Live Search, the service that Bing is to replace, continues on as the “main” Microsoft search engine. Then sometime […]

  • Another Googler Joins The Obama Administration

    The New York Times reports that Google is losing Andrew McLaughlin, Director of Public Policy and Government Affairs, to the Obama administration. He’ll be the administration’s deputy chief technology officer, serving below the recently appointed CTO, Aneesh Chopra.
    McLaughlin has been with Google since January 2004. His earlier work included time as VP and Chief Policy […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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