SearchCap: The Day In Search, June 10, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Adds Change of Address To Notify Google Of Domain Change Google announced a new feature in Google Webmaster Tools named change of address. This feature allows webmasters to notify Google when they move domain names. When used, Google will update the index to reflect your new URL. The change will stay in effect for 180 days, by which time Google would have crawled and [...]
  • DOJ Increases Scrutiny Of Google Book Settlement The Wall Street Journal reports that the US Department of Justice (DOJ) has sent formal requests (“civil investigative demands”) to book publishers and Google regarding particulars of their book search settlement deal. That settlement has drawn considerable criticism from various third parties. The article characterized the requests as an “escalation” of the DOJ’s probe: A New [...]
  • The Ebb and Flow of SEO Like some many things around us, SEO follows a certain organic (if you’ll pardon the pun) ebb and flow. Support for SEO programs hinges on often fickle politics, in some cases, and in all cases, it happens at the pace resources allow. In today’s globally depressed economy, how do you manage your program to ensure [...]
  • How Google Suggestions Should Handle Adult Related Sites? A reader sent us a problem he has with Google’s Search Suggestions. In short, his main issue is that when a searcher is looking for an adult web site, Google will suggest alternative sites, as to not show adult related search suggestions. Here is an example of entering in [adultfriend] and expecting to see the [...]
  • What AdWords Customers Need To Know About $20 Million Settlement As many of you know, Google settled an AdWords class action suit for $20 million. Now, advertisers are receiving email notifications on what their rights are in this class action lawsuit. I read the settlement notice (PDF) and I’ll highlight what I feel most AdWords customers need to know. Probably the most important section [...]
  • Google Adds Reconsideration Request Status Updates I reported at the Search Engine Roundtable that Google is now sending email notifications to webmasters after they have reviewed a reconsideration request submitted through Google Webmaster Tools. This is a major change in how Google previous handled reconsideration requests. In the past, a webmaster would submit a reconsideration requests and a webmaster would have [...]
  • Benefits Of Geo-Targeting A National PPC Campaign In today’s tough economy, B2B Marketers are looking for ways to improve the efficiency of pay-per-click (PPC) campaigns. If you need to squeeze more juice out of your search marketing budget, consider implementing two proven techniques designed to better utilize limited funds and improve marketing ROI: geographic targeting and ad scheduling. In this two-part series, [...]
  • Schmidt: Bing Can’t Buy Search Love With Ads; Gotta Earn It CEO Eric Schmidt has weighed in on the Bing launch — and he’s not sounding panicked, not that I would expect him to be. But he certainly puts out a conflicted message that Bing isn’t a serious competitor and yet argues that it’s serious enough that talk of a Google monopoly seems “unwarranted.” Plus, a [...]
  • Wikipedia As News Source? In Latest Google Testing, Yes As first noticed by Michael Dorausch, and later expanded on by Michael Gray, Google has very recently begun showing Wikipedia as a news source on Google News.

    Little has been said about this until today, when Google’s Gabriel Stricker confirmed to the Nieman Journalism Lab that it’s part of a small experiment on Google’s part: “Currently, we’re [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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