SearchCap: The Day In Search, June 11, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Apple Siri To Add Sports, Restaurants, Reservations, Movies & App Search

    Apple at their World Wide Developer Conference today announced iOS6 with some really nice features to Siri, their voice search engine. You can see a preview of some of these features at but here is a snapshot showing enhancements including: Sports Search Restaurants with Reservation Booking Movie Search & Ticketing Search For Apps On [...]

  • Apple Gets Into Local Search With New Maps App

    The rumors were true. Among a boatload of announcements today Apple is introducing its own mapping product as part of the iOS 6 update, which is available to developers today and will be available to the rest of the OS-using public later on. Here’s the short version of what Apple announced: Maps with local search [...]

  • The Four Keys To Post-Penguin Directory Submission Happiness

    The Google+ Local launch came out while I was working on this piece so it merits a brief mention. While Google+ Local will be a big deal, at the moment for most local businesses, it is not a huge deal. Thus far, there does not appear to be much change in Google’s main local rankings [...]

  • Webcasts this week: SEO for B2B (Wed) and Linking Display and Branding (Thurs)

    Our sister site, Digital Marketing Depot, will host two webcasts this week: On Wednesday, June 13 at 1 PM, Gord Hotchkiss and Marko Wollschlaeger will present “SEO Roadmap for the B2B Marketer.” They’ll discuss how to create successful B2B search engine optimization campaigns. Then on Thursday, June 14, we’ll hear from Janet Driscoll Miller and [...]

  • SMX East Registration Open – Best Rates Available Now, Save $400

    Search marketing is more challenging than ever. Social signals, site speed, new paid ad platforms and options… even “over-SEOing” your site may impact your rankings, traffic and sales. Get the advantage you need; attend Search Marketing Expo – SMX East for the hottest, hands-on tactics on SEO, paid search, social media marketing, mobile search and [...]

  • Ad Testing: Are You Using The Wrong Success Metrics?

    Everyone knows you should test ads – that’s not debatable anymore. However, what is debatable is which of the ads you are testing is actually the best ad. I recently polled a large group of marketers and asked them of these ads, which one performed the best: Take a moment to decide which you think [...]

  • Official Google Panda Update Version 3.7 On June 8th

    Google has confirmed the rumors of a Panda refresh happening over the weekend. Google said this refresh started rolling out on Friday, June 8th and has an impact of less than 1% of search queries in the U.S. and about 1% worldwide. As I said, the search forums took notice to major changes in the [...]

  • Getting Started With GoMo & DudaMobile, Now Backed By Google Analytics

    Mobile is all the rage right now. Just a few days ago, Google came out and said that they recommend responsive design for mobile SEO and now, the Google Analytics division has just launched a new mobile solution. Allow me to tell you about this… Just recently, I received an email from Google Analytics offering [...]

  • Settlement Of Google-Europe Antitrust Claims Might Involve Labeling “Google Products” In SERP

    This morning I read Danny Sullivan’s letter to the FTC about paid inclusion and search engine disclosures. It was prompted by NexTag CEO Jeffrey Katz’s article last week in the Wall Street Journal complaining about Google’s market dominance and alleged abuse of that position. Contained within Danny’s article is a potential face-saving solution to the [...]

  • A Letter To The FTC Regarding Search Engine Disclosure Compliance

    In 2002, the US Federal Trade Commission created guidelines on how search engines should disclose paid placement and paid inclusion listings. It’s become clear to me over the past two weeks that the search engine industry has either largely forgotten these guidelines or is ignoring them. That’s why I’ve written a letter today to the [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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