SearchCap: The Day In Search, June 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Is For Doing Things It Tells You Not To Do

    “Bing Is For Doing” is the catchphrase being used in new ads for Microsoft’s Bing search engine. But in a bit of irony, one new ad literally suggests jumping off a cliff but then warns in small print, “Do not attempt.” I first saw the ad on Sunday when watching the Mad Men finale and [...]

  • Keyword Research Tool Review: Google Adwords

    Keywords are important. I’ve heard from several potential clients recently who have talked to other “professionals” who told them keywords are no longer important for SEO, and that good content is all you really need. Here’s the thing. Keywords are language. They’ll always be important because words are how we communicate with each other. So [...]

  • Google Updates “Hot Searches” With Images & Stories

    Google has announced an update to Hot Searches, formerly known as Google Hot Trends. The update gives the page a more magazine look with images from news papers, news stories, related searches, and more. But it appears to remove the ability to search for hot trends by date. Here is a close up of what [...]

  • Is Presentation More Important Than Content Itself?

    Is content presentation more important than content itself? In a word: Absolutely. Yes, you’ve heard the “(Quality) Content is King” argument for years, and I’d never deny that that having quality, original, must-read content is essential to any content strategy. But the visual presentation is your first impression with the Web visitor: it’s what makes [...]

  • 8 Tips To Increase Your Link Building Efficiency

    I’ve seen a lot of posts recently that talk about how to dedicate enough time to link building to see results without it taking over your life. To be blunt, that’s a load of crap. If something is scalable, its size can be changed, like fonts. How long you have to link build for to [...]

  • Bing Integrates Qwiki Videos Into Search Results

    Bing’s search results are getting a bit more interactive with the integration of machine-generated videos from Qwiki. The companies have just announced that some search results — currently those where a Wikipedia page appears — will offer searchers a chance to see and hear a Qwiki video about the search topic. The integration shows up [...]

  • The Latest On Google’s Hreflang Tag & Other Learnings From International Search Summit @SMX Advanced

    Google has been moving lots of goal posts for us all recently and the “Hreflang” tag is a case in point. A succession of Google speakers has presented the latest “Hreflang” thinking at International Search Summits @SMX throughout 2012. On each occasion, the presentation and explanation was different from the one before. The bad news [...]

  • Local SEOs Analyze Current Google Ranking Factors

    Although the local search landscape has changed pretty significantly, the fundamental elements of ranking well in Google’s local search results haven’t strayed dramatically from past years. That’s one of the main takeaways from the 2012 Local Search Ranking Factors report that’s just out today. Organized (as always) by David Mihm, this year’s survey includes contributions [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building



Social Media

Video, Music & Image Search

Web Analytics

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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