SearchCap: The Day In Search, June 13, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Everyscape: Google StreetView Meets Micosoft Photosynth Meets Yahoo’s Flickr
  Brady Forrest at O’Reilly Radar writes about a new startup, Everyscape, which is seeking to take ordinary photographs and knit them into a "3D" image display for cities. According to Forrest, the company has been around since 2002 and received funding in 2004. Using a mixture of proprietary technology, professionals…
• Google Custom Search Engines Easier To Build With New Link Learning Tool
  The Google Custom Search blog announced an interesting new feature that allows you to tell Google to customize the search results of your Google CSE based on who you link to within your site. Google will look at who you link to, then use that information to add content that…
• ninemsn Launches Mobilise In Australia, suchen.de Goes Mobile In Germany
  ninemsn, a joint venture between the Microsoft and Australia’s Publishing and Broadcasting Limited, has launched a new, ad-supported mobile service called "mobilise." It will feature news and branded content from ninemsn, as well as IM, mail and local search content and capabilities. The "off deck" service is going to be…
• Google Analytics Leaves Beta & Adds Requested Features
  The Google Analytics blog announced that they are taking Google Analytics out of beta and adding several features based on customer feedback. The features include:…
• Dominate Page One For Your Brand Phrases
  Facing unfavorable content on page one in the search engine result pages (SERPs) for your brand terms can be a challenge. Today’s article discusses a strategy that allows you to mobilize all of your company websites to jump to the top of the SERPs so that your company dominates…
• Mahalo Greenhouse: Get Paid For Writing Search Results
  Jason Calacanis has announced Mahalo Greenhouse, a way for users to get paid for writing their own search results for the Mahalo people-powered search engine. The Greenhouse FAQ gives more details on the program, where if accepted, you can earn $10 to $15 per submission….
• Yahoo Click Fraud Settlement Payouts Begin
  Frank Watson at Search Engine Watch reported that Yahoo has been distributing funds based on the approved click fraud settlement. Frank reports receiving over $11,000 in refunds from Yahoo from advertising activity on the Overture platform between October 1, 2004 to June 1, 2005. Yahoo has confirmed that these payments…
• B2B Search Marketing: Is SEO Or PPC Most Effective?
  When it comes to B2B search marketing, what’s the best strategy—Organic search engine optimization or pay-per-click search advertising? In large part, it depends on what you’re selling, your budget, your company’s investment philosophy, and searchers’ actual behavior….

Search News Headlines From Elsewhere

Applications & Portal Features

• Unlimited Number of Tabs in iGoogle, Google Operating System

Business Issues

• Connecticut AG looking into Google’s charge against Microsoft, News.com
• PayPal Introduces PayPal Mobile Checkout – June 11, 2007, Payments News
• Mobile Merchants, PayPal
• Is Ask.com’s "The Algorithm" Campaign Really Working?, Search Engine Roundtable
• I Went to Yahoo’s Annual Meeting, and All I Got Were These Purple Balloons, All Things Digital
• How many times can you bet on this guy?: Mike Cassidy, VentureBeat
• Internet Traffic Firm ComScore To Raise $71 Million in IPO, PaidContent.org
• AOL Names John Burbank As Chief Marketing Officer, AOL Press Release
• May Search Market Share: Google, Live, and Ask all up, Compete Blog
• Google warrants an inquiry, Financial Times
• New Domains Registered by Microsoft in the Past Few Days, ResourceShelf

Conferences

• SMX: Satya Nadella Keynote Conversation, WebProNews
• First International Conference on Web Search and Data Mining: Info and Call for Papers, ResourceShelf
• Let’s Go Local!, Search Marketing Now
• SMX Advanced – 2007 Wrap-Up, Search Marketing Expo Blog
• Duplicate Text and SMX, Graywolf
• Duplicate content summit at SMX Advanced, Official Google Webmaster Central Blog

Local, Maps & Mobile

• LocalSearch Control: Letting users search your map just got easier (and slick looking)!, Google Maps API Blog
• Google Maps in Sweden, Google Lat Long Blog
• ‘Black411′ and Niche Directory Assistance, Screenwerk

Paid Search & Contextual

• Zero Impression Reporting Out of Beta, AdWords API Blog
• PPC: Spending Your Time On What Matters, Rimm Kaufman
• Marchex uses Yahoo’s new search tools, DM News
• New Google AdWords Placement Performance Reports Show Scary Clarity on AdSense Network, Search Engine Roundtable
• Openads Opensource project Raises $5 million, TechCrunch
• Priming Your Quality Score to Boost Campaign Results, Search Engine Watch
• Reprise Media releases Yahoo Panama report, SearchViews

Podcasts

• SMX Review, SEW 10, Ask.com UI, Google & Yahoo Update, Privacy Issues, Street Views and More, SearchPulse
• Everyscape Aims To Make Everywhere Virtually Viewable; Ask’s Algorithm Campaign; Mahalo Pays For Search Helpers & More!, Daily SearchCast

Searching

• Google SERPs Reverting Back To Blue Bar?, SEO Disco
• Yahoo Testing New Blue Bar Search Results Format, Search Engine Journal
• EU welcomes Google offer on privacy (AP via Yahoo! News)
• A Quick Route to the Google Text Cache, Intrapromote

SEM Industry

• Bruce Clay Inc. in "Flip Flop" with Mike Grehan playing Jason Calcanis, Threadwatch

SEO & SEM

• What’s Your Biggest Optimization Grumble?, Bruceclay.com
• Domain Mismanagement Plagues Search Performance, ClickZ
• Answer Engines, SEO Book
• Use Google AdWords to Plan Your SEO Keyword Strategy, Search Engine Roundtable
• Make Your PDFs SEO-Friendly, Search Engine Guide
• New SEO Tool: Where’s it Rank?, SEOmoz

Social Media

• The 5 Best Ways to Track Your Comments on the Web, Mashable

Video & Image Search

• YouTube France to Launch June 19th?, Google Blogoscoped
• Google search results promoting YouTube’s Premier League copyright infringement, Currybetdotnet

Other Items

• The Google Jacuzzi, News.com
• Happy Second Birthday, TechCrunch, TechCrunch
• Searchery Rhymes, MediaPost
• Paris Hilton Searches Increase 538%, Hitwise