SearchCap: The Day In Search, June 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Facebook To End Sponsored Search Ads — For Now
  Facebook has said that it’s getting rid of sponsored search results for the time being. It’s not walking away from “search advertising,” however. In the future, there will be ads in Graph Search. But, the company is still in the process of working all that out. Facebook told me this morning that, as a practical […]
• Why You Should “Bing It On” In Your Online Marketing
  Bing commercials have been running rampant on TV lately — they have amped up their service and definitely have something to prove. Among other things, they’re becoming increasingly integrated into Windows 8, possibly increasing public interest in Bing. For many people (online marketers in particular), there is a tendency to forget that Bing even exists […]
• Hey, PPC Managers: Stop Being So Lazy!
  When I do PPC webinars, I always like to open with a quick poll. In a recent webinar, I asked attendees to fess up to how much time they spend working on their AdWords account every week. The results were very promising: Almost 9 out of 10 (87%) of respondents said they do at least […]
• Unstructured Data In Display: Cut Through The Fog To Provide Insight
  In my last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the primary way of measuring advertising efforts, insight about your specific […]
• Google Image Search Adds Arrows To Browse Through Image Thumbnails
  Google Operating System noticed that Google Image search added navigational arrows to browse through image search results large thumbnail by large thumbnail. When you load the image results, click on an image to see a larger preview; you will see arrows left and right on each side of the black background of that image thumbnail […]
• SMX Advanced 2013 Live Blog Recap
  Our Search Marketing Expo Advanced show out in Seattle is now complete. The two-day advanced search marketing conference had tons of wonderful content, speakers and tips. Below you can find some of the live blogging of the conference, just in case you missed it. Complicated Technical Issues That Sabotage SEO Efforts, Search Marketing Sage Getting […]
• RKG Launches SEO Forecasting Tool & Pilot Program Offering Insight On ‘Not Provided’ Query Data
  On the heels of acquiring Nine By Nine Blue along with its search analytics Blueprint software, digital and search marketing firm RKG announced today a new SEO predictive forecasting tool to be added to the Blueprint software suite. In addition to the newly added SEO solution, RKG is launching a pilot program for companies interested […]
• Have The Same Ad-To-Organic Ratio As Google Search? Then You Might Be Safe From The Top Heavy Penalty
  At SMX Advanced tonight, Google’s head of search spam, Matt Cutts explained that if Google’s search results pages were run through the top heavy algorithm it would not be hurt by that algorithm. So if you wanted another guide to whether you’re safe from Top Heavy, perhaps the ratios of ads to content with Google’s […]
• Now Live: Bing Ads Keyword Distribution Graph
  After piloting the Keyword Distribution Graph in April, Bing has made its keyword performance visualization tool available to all Bing Ads users. The Keyword Distribution Graph is located under the keywords section in the Bing Ads Web interface. A drop down allows you to view aggregate keyword performance data in trend graphs or by the […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Report: Google Grabs 52 Percent Of Mobile Ad Dollars Globally
• Twitter, Vizify Launch #FollowMe Video Profile Creator
• UK Government Report: Google’s Tax Position “Deeply Unconvincing”
• Twitter Loses French Appeal To Avoid Disclosing Hate-Speaker Names
• Twitalytics Arrive: Official Twitter Analytics Released To The Public
• 4 Ways To Grow Your Business With Pinterest
• Why The New Facebook Hashtags Are #Awkward & #Unnecessary
• MySpace Launches New iOS App That Puts Music & Connections First

Search News From Around The Web:

Applications & Portal Features

• A Major U.S. History Resource Launches: “Founders Online”, LJ INFOdocket
• Bring on the Data! “European Parliament Approves Plans to Open Up Access to Public Data to Help Boost Innovation”, LJ INFOdocket
• Google Shows Your Recent Sign-ins, Google Operating System

Business Issues

• Google faces Brussels probe over Android licensing, FT.com

Local Search & Maps

• ComScore: 4 Billion Local Searches in May, Screenwerk
• Plumber: 95% of My Leads Come from Yelp, Screenwerk
• Say hello to the Foursquare Time Machine, Foursquare Blog
• The New Google Maps: Shifting Search Terms, SIM Partners
• Top UK Citation Sources for local businesses, Smart Local

Link Building

• Building links and leads: How co-marketing can work for you, distilled
• The Advanced Guide to Link Building, quicksprout.com

Searching

• Getting healthy just got a little easier, Official Google Blog
• Google Simplifies Content Removals From Search Results, Search Engine Roundtable
• Google’s Mobile Quick View Missing, Google Operating System

SEO & SEM

• Google Patents on Author Signature Values and Authority Scores, SEO By The Sea
• Google Webmaster Tools Query Data is Worthless, Portent
• 12 essential PPC landing page success factors, Econsultancy
• 4 Local SEO Tools from Uncle Sam, LocalVisibilitySystem.com
• 5 SEO writing myths that cost you money, SEO Copywriting
• A Guide To Structured Data Markup Implementation Methods, koozai.com
• A quick-start guide to Dynamic Search Ads, PPC Associates Blog
• Google AdWords Tip For Father’s Day: Last Minute Shoppers, Search Engine Roundtable
• Google’s Auction Insights Just Got Even More Awesome, PPC Hero
• Mastering PPC: Options By Engine, SEER Interactive
• SEO Tactics Die, But SEO Never Will, Moz
• Shortterm-ism – the Biggest Barrier to SEO, State of Search
• What Newcomers to PPC Need to Know, PPC Hero
• When (and when not) To Hire A SEO, internetmarketingninjas.com