SearchCap: The Day In Search, June 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Facebook To End Sponsored Search Ads — For Now Facebook has said that it’s getting rid of sponsored search results for the time being. It’s not walking away from “search advertising,” however. In the future, there will be ads in Graph Search. But, the company is still in the process of working all that out. Facebook told me this morning that, as a practical [...]
  • Why You Should “Bing It On” In Your Online Marketing Bing commercials have been running rampant on TV lately — they have amped up their service and definitely have something to prove. Among other things, they’re becoming increasingly integrated into Windows 8, possibly increasing public interest in Bing. For many people (online marketers in particular), there is a tendency to forget that Bing even exists [...]
  • Hey, PPC Managers: Stop Being So Lazy! When I do PPC webinars, I always like to open with a quick poll. In a recent webinar, I asked attendees to fess up to how much time they spend working on their AdWords account every week. The results were very promising: Almost 9 out of 10 (87%) of respondents said they do at least [...]
  • Unstructured Data In Display: Cut Through The Fog To Provide Insight In my last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the primary way of measuring advertising efforts, insight about your specific [...]
  • Google Image Search Adds Arrows To Browse Through Image Thumbnails Google Operating System noticed that Google Image search added navigational arrows to browse through image search results large thumbnail by large thumbnail. When you load the image results, click on an image to see a larger preview; you will see arrows left and right on each side of the black background of that image thumbnail [...]
  • SMX Advanced 2013 Live Blog Recap Our Search Marketing Expo Advanced show out in Seattle is now complete. The two-day advanced search marketing conference had tons of wonderful content, speakers and tips. Below you can find some of the live blogging of the conference, just in case you missed it. Complicated Technical Issues That Sabotage SEO Efforts, Search Marketing Sage Getting [...]
  • RKG Launches SEO Forecasting Tool & Pilot Program Offering Insight On ‘Not Provided’ Query Data On the heels of acquiring Nine By Nine Blue along with its search analytics Blueprint software, digital and search marketing firm RKG announced today a new SEO predictive forecasting tool to be added to the Blueprint software suite. In addition to the newly added SEO solution, RKG is launching a pilot program for companies interested [...]
  • Have The Same Ad-To-Organic Ratio As Google Search? Then You Might Be Safe From The Top Heavy Penalty At SMX Advanced tonight, Google’s head of search spam, Matt Cutts explained that if Google’s search results pages were run through the top heavy algorithm it would not be hurt by that algorithm. So if you wanted another guide to whether you’re safe from Top Heavy, perhaps the ratios of ads to content with Google’s [...]
  • Now Live: Bing Ads Keyword Distribution Graph After piloting the Keyword Distribution Graph in April, Bing has made its keyword performance visualization tool available to all Bing Ads users. The Keyword Distribution Graph is located under the keywords section in the Bing Ads Web interface. A drop down allows you to view aggregate keyword performance data in trend graphs or by the [...]

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Search News From Around The Web:

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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