SearchCap: The Day In Search, June 14, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Spurred By PRISM Scandal, StartPage & Ixquick Surpass 3 Million Daily Searches

  Alternative search engines are having a good week, likely thanks to public awareness and concern over data and privacy issues being raised by the PRISM scandal. StartPage and Ixquick, two small search engines from the same company, announced this week that they surpassed three million daily searches for the first time. More specifically, they hit […]

• Search In Pics: Bing Glasses, Google Shoes & #ThroughGlass Cop

  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Bus Seats: Source: Google+ Bing Glasses: Source: Twitter Google Shoes (On Matt Cutts): Source: Facebook […]
• More New Tools From Bing Ads: Change History Graph In The Works

  Following up on the new Bing Ads keyword performance visualization tool, Keyword Distribution Graph, Microsoft will soon be rolling out a visualization tool for change history. The Change History Graph will be available in the Web interface and is meant to offer quick visual insight into the effectiveness of your optimization changes. When you hover your mouse […]

• Google Authorship Beyond Webpages

  In last month’s post about authorship, I shared that Google has been experimenting with inferring authorship for PDF documents in addition to webpages. This piqued my curiosity to see if any other indexable filetypes could also have inferred authorship. Microsoft Office Files PowerPoint files appear to infer authorship similar to PDFs and webpages, looking for […]

• Smart Geographic Segmentation & Bidding With Enhanced Campaigns

  New PPC Best Practices In An Enhanced Campaign World was one of SMX Advanced Seattle’s most engaging sessions; and, as a speaker, I have received a great deal of feedback and questions about those bid location modifiers. As it turns out, location bid modifiers are one of the (only) benefits of upgrading to enhanced campaigns, […]

• Mobile Site Configuration & The Vary HTTP Header

  Yesterday, Google announced more changes to the Google mobile search algorithm, which we can expect to roll out shortly. This update is intended to improve the search experience for mobile users by “address[ing] sites that are misconfigured for smartphone users” — presumably by improving mobile rankings for sites that have been optimized according to their […]

• Google Maps Adds 1,001 New Street Views From Singapore’s Bay To The Vermont State House

  Google Maps has added more than 1,000 new destinations, with an expansive collection of street views across Asia, Europe, Latin America, the US and Canada. New Singapore street views have been added for Fullerton Heritage Promenade, the Singapore Zoo, and the Marina Bay Waterfront, letting users can see what it’s like to walk along Singapore’s […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Mobile Affiliate Traffic, Sales Reach All-Time Highs In May [Affiliate Window]
• ‘Tweet,’ ‘Big Data’ & Other Marketing Terms Are Now Official Words
• Mobile App Developers Must Update Windows Phone Ad Units By September 12 To Continue Receiving Ads
• This Week On Vine: E3 Tours, The X Factor Judges, HTC Goes Vineception & More
• Report: iOS Has More Traffic, But More “Volatile” Than Android
• Removing Marketing Silos To Better Understand The Customer Journey
• Europeans Take New Look At Google’s Android Licensing Practices

Search News From Around The Web:

Business Issues

• Inside The Epic Google Dublin Campus, Office Snapshots

Local Search & Maps

• New Places for Business Dashboard Has 25 Listing Limit, Mike Blumenthal
• The Power of Yelp Shows On Local Search and Mobile, Aaron Weiche

Link Building

• Elearners’ Penguin 2.0 Penalty Analysis, Link Research Tools
• Link Data Research Study – Majestic SEO vs Ahrefs vs SEOMoz, Analytics SEO

Paid Search

• 10 interesting examples of PPC creative for Father’s Day, Econsultancy
• Building Successful Low Budget PPC: Tracking your Success, portent.com
• Comparison-Shopping Engines: The top 10 CSEs, Part 2, PPC Hero
• Why New AdWords Image Extensions Will Steal All Your Leads, Search Engine Journal

Searching

• GEL Talk Community Platform DuckDuckGo, dukgo.com
• Google No Longer Mentions Data Sources, Google Operating System
• Search Incognito Before Buying Hotel Rooms, Fares Go Up After You Visit a Site Multiple Times, ariadna.tv

SEM Industry

• Google Engineer Defending SEO On Hacker News, Search Engine Roundtable
• SMX Advanced 2013 Recap: 32 Takeaways, BruceClay.com

SEO

• Airtight SEO Audits, Part 1: Site Infrastructure, PPC Associates Blog
• Is Amazon crushing small online merchants with black hat SEO?, The Daily Dot
• Links, Likes and Le Retweets, Bing Webmaster Blog
• Off-Page SEO in 2013 and beyond, Kaiserthesage
• Seven quick tips for success with localised SEO, Econsultancy
• When SEO takes the blame, raventools.com