SearchCap: The Day In Search, June 17, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• SEMs Weigh In On Local Search Ranking Variables
  SEO practitioner David Mihm conducted a survey of local search marketing professionals about which variables they believe most heavily influence local rankings and results. It’s a great resource for those interested in local SEO and related issues. Rather than a simple list it’s an open discussion of the criteria and…
• Yahoo Loses Jeff Weiner But Probably Won’t Replace Him
  Consistent with earlier speculation, Jeff Weiner will be leaving Yahoo and become an “executive in residence” for both Accel Partners and Greylock Partners in the fall (he remains at Yahoo for a transition period). Yahoo President Sue Decker informed the rank and file and tried to maintain confidence in the…
• Don’t Automatically Dismiss The Content Network!
  If you are like me, when you implement PPC campaigns one of the mental notes you have in your checklist is to go into the Campaign Settings for each campaign and prevent your ads from running on the content network. It turns out that this might be a mistake. At…
• License, Insurance, Registration & Google ID: Cop Tickets Google StreetView Car
  Valleywag reported that the driver of a Google StreetView car was captured on Flickr being ticketed by a police officer. The picture was taken in San Francisco by Damian Spain. I just can’t stop laughing about the “privacy” violation here. StreetView has come under fire for capturing images that some…
• Google Hosting Live Chat Event & SEMPO’s First SEM Debate
  This Thursday, June 19th at 5pm (EST), Google will be hosting their second live chat session for webmasters. The first event, which took place in March, turned out to be a pretty big success. To register for the event, go here and click on the “register” link on the left…
• Search Illustrated: Business To Business Credibility Through Optimization Of Content
  Search engine results aren’t realized simply from optimizing your website anymore. This week’s infographic shows that gaining an understanding of the multi-channel nature of the Internet is key to successful online marketing campaigns….

Search News From Around The Web:

Applications & Portal Features

• 3 Gmail Labs features that will spice up your inbox, Official Gmail Blog
• Google App Engine Goes Down and Stays Down, TechCrunch

Business Issues

• How Long Will Google Dominate Search?, Wired
• 11 Search Trends That May Disrupt Google, Read/Write Web
• How We Will Win Against Google, Quintura blog
• Judge Denies Request to Expedite Shareholder Case Against Yahoo, Wall Street Journal
• On the move in Asia, Yodel Anecdotal
• Redesigning the Google Favicon, Google Blogoscoped
• BoomTown’s Short List of Yahoo CEOs (Sorry Jerry, But Fortune Favors the Prepared), AllThingsD
• Microsoft Announces Plans for European Search Technology Center to Deepen Investments in Live Search, Microsoft

Local, Maps & Mobile

• My 1500th (and last) post on Google Maps Mania, Google Maps Mania
• Yahoo says mobile search service reaches 600 million, Reuters
• Powerset Releases iPhone Optimized Version of its Wikipedia Search , Powerset Blog

Link Building

• The Glory of Absolute Linking (As Opposed to that Relative Linking Crap!), Search Engine Guide

Paid Search & Contextual

• AdWords Downtime: June 21, 10am-3pm PST, AdWords API Blog
• Bid Management in 2008: Requirement , Rimm Kaufman
• New Time: adCenter API Monthly Live Meeting at 10 a.m PST Tuesday – adCenter API, adcentercommunity.com
• Paid Search Analytics – Are Missing Search Queries Costing You Money?, Web Analytics World Blog
• You’re #1! (But Should You Be?), Yahoo! Search Marketing Blog
• Beware of Yahoo Search Marketing Phishing Email Scams, Search Engine Roundtable
• Future Of Google’s Pay Per Action Model Uncertain, Search Engine Roundtable
• adCenter API Documentation for Offline Use – adCenter API, adcentercommunity.com
• adCenter campaign optimization service from adCenter experts – adCenter Advertiser, adcentercommunity.com
• Manage Big, Complicated PPC Campaigns with Less Frustration!, PPC Hero

Searching

• Google search coming to Sony’s PSP, news.cnet.com
• Is the Google Toolbar a Trojan Horse for Ad Targetting? (Ballmer Plays The Privacy Card)., TechCrunch
• Google’s Peter Norvig on Why (Some) Humans Do it Better!, SEO Book
• One Google Help Center to Rule Them All, Google Operating System
• Gary Price of ResourceShelf Wins SLA President’s Citation, Search Engine Watch Blog
• Feedly Brings New Social Experience to Start Page, Leveraging RSS, louisgray.com
• Search Read Items in Google Reader, Google Operating System

SEM Industry

• SEO IS DEAD — Or Is It?, Bob Massa
• SEOmoz PRO Training Series, Expert Seminar – August 19th , SEOmoz
• The SEOmoz PRO Training Series Continues – Expert Seminar: August 19th, SEOmoz
• Who does Matt Cutts follow on Twitter?, PingPongPie

SEO & SEM

• Check your search box for XSS exploits, Matt Cutts
• Tactical SEO: How Many Terms/Phrases Should I Target on a Single Page?, SEOmoz
• Did Google’s PageRank Penalty Help Publishers?, Search Engine Roundtable
• Tools to Find Your Competitors Keyword Rankings, Search Engine Journal
• Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge, SEOmoz
• Online Marketing Tips Video: Flickr Optimization, Search Marketing Gurus

Social Media

• Impact Your Industry Through Blogging, BruceClay.com
• Google’s Joe Kraus explains the social Web, News.com
• Technorati Launches Blog Ad Network, Technorati Media, TechCrunch

Video, Music & Image Search

• Video to Drive 50% of Net Traffic, NewTeeVee

Other Items

• Whois Does Not Establish Domain Name Ownership, Domain Name News

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Local Search Ranking Factors Survey: Ranking High in Google Maps and Yahoo Local
• The Quizzical Duality of Paid Links
• Still Wearing My Google TinFoil Hat After All These Years
• SEO Scoop's List of Search Bloggers
• Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge
• Google StreetView Invaded My Private Property!
• Yahoo & Google Partnership Includes Instant Messenger : Possible Social Networking?
• Google XML Sitemaps : Essential FAQ
• SEO for Phone Numbers?
• Linkbait Crashes New Google TruthRank Algorithm, Saves the World
• MVC Site Architecture: Handle With Care (Thoughts From SMX Advanced)
• 5+ FireFox Extentions To Explore Backlinks
• Matt Cutts on White Hat Link Building