SearchCap: The Day In Search, June 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Stock Images Do Not Impact Search Engine Rankings Google’s head of search spam, Matt Cutts, said in a recent video that using stock images from a stock image […]
Barry Schwartz on June 17, 2013 at 5:01 pm | Reading time: 6 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Google’s Matt Cutts: Stock Images Do Not Impact Search Engine Rankings
Google’s head of search spam, Matt Cutts, said in a recent video that using stock images from a stock image website has no impact on rankings. The question was, “Does using stock photos on your pages have a negative effect on rankings?” Matt’s answer was very short, he said “no.” There is no positive or […] - Why You Can’t Miss SMX East – Straight From Your Peers
Attend SMX East for essential SEO, paid search and social media tactics that drive traffic and sales. Join us October 1-3 in New York City. How do you know if SMX East is for you? Don’t just take our word for it – read what past attendees have said (full testimonials here)… SMX East in […] - Big Data + Big Math = Big Mess or Big Money?
What happens when you combine big data with some big math? Good things, bad things and things we have yet to truly comprehend. Big Data is the most talked about, misunderstood and nebulously defined component of online marketing. Big data can mean anything from large scale consumer behavioral analysis to a relatively simple study of […] - Google Knowledge Graph Carousel Sightings Becoming More Frequent Within A Wider Variety Of Searches
While the Google Knowledge Graph Carousel was launched nearly a year ago, more reports are confirming Carousel image displays appearing more often and for a wider variety of categories in SERPs. The Carousel display shows results in an image-focused fashion, listed horizontally at the top of the SERP. The new reports show an updated design, […] - High-Priced Talent Letting You Down? PPC Moneyball Revisited
As the summer weather haltingly makes its appearance in my neck of the woods, thoughts turn to on-base averages, fielding percentages and all of that Moneyball stuff. My theme for this column is the woeful underperformance of the team known as the Toronto Blue Jays. Despite a wave of off-season signings and by far the […] - Google Webmaster Tools Adds Google Tag Manager Verification Support
The Google Webmaster Central blog announced you can now use a new method to verify your site with Google Webmaster Tools. Now, you can use Google Tag Manager‘s container snippet code to verify your site with Google Webmaster Tools. To verify your unverified site with Google Tag Manager, go to the Webmaster Tools home page. […] - The Best Link Building For Local SEO — None!
Since Google rolled out the Panda and Penguin algorithm updates, numerous sites have been impacted or penalized. Often, companies that incur penalties or experience a drop in rankings don’t have a clue as to what they’ve done wrong — especially small, local businesses. This leads me to a novel proposal: perhaps for local businesses, the best […] - Google’s Mobile “Quick View” Trial Appears To Be Over
Google appears to have quietly put an end to a long-running trial that added a “quick view” option next to mobile (smartphone only) search results from select websites. The feature offered searchers a fast way to see a lightweight version of a webpage without having to fully click through and load the page. We first […] - Advanced Authorship: The Deep Dive
Up Close Coverage From SMX Advanced 2013 I just attended the SMX Advanced session, “Authorship: The Deep Dive” this morning, moderated by Elisabeth Osmeloski, and featuring speakers: John Carcutt, Advance Digital, Janet Driscoll Miller, Search Mojo, Mitul Gandhi, seoClarity, and Mark Traphagen, Virante, Inc. There were a number of interesting takeaways. Mitul Gandhi is up […] - Google’s Father’s Day Logo
Happy Father’s Day, everyone! Google has a special Google logo, aka Doodle, for the day. It is an interactive slot-machine type of Doodle that matches up the diverse set of fathers around the world. Here is a video of the logo: Here is a static image of the logo:
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Webcast Wednesday: “Enhanced Campaigns: New Effective PPC Techniques”
- Twitter’s New @MagicRecs Account Promises Content & User Recommendations Via Direct Message
- Google’s Susan Wojcicki To Host Hangout For AdSense 10th Anniversary
- The Frustrations Of Brand Marketing On LinkedIn
- Apple: iMessage, FaceTime More Secure Than Cell Phones
- 10 Social Media Mistakes You May Be Making (Because I Did)
- Facebook Hashtags: Why They Will Turbo Charge Your Reach
- Fancy Brings E-Commerce To Google Glass
- Google, Facebook In Transparency Battle Over PRISM Disclosures
Search News From Around The Web:
Industry
- Google Settles Non-Voting Stock Shareholder Suit, Wall Street Journal
- Privacy, Search Engines, and Government Monitoring, blekko
- Visit to NAVER, the South Korean Search Portal, jimjansen.blogspot.com
Local & Maps
- Google Promotes Map Maker, Google Operating System
- Is Google Debranding Local?, Mike Blumenthal
- New Google Places for Business Dashboard Upgraded to Handle 100 Entries, Mike Blumenthal
- What Waze Adds To Google: A View From Waze’s CEO, Forbes
- Why the New Google Maps Isn’t a Big Deal for Local Search, LocalVisibilitySystem.com
Link Building
- Google Webmaster Tools Link Count Drop Continues: A Bug?, Search Engine Roundtable
- How to Leverage Investment in Video to Build More Links, Moz
Searching
- Bing Makes Voice Recognition on Windows Phone More Accurate and Twice as Fast, Bing Search Blog
- Newspaper Archives–Google’s archive… and beyond, SearchReSearch
- Wolfram|Alpha Apps: Your Guide to Summer, Wolfram|Alpha Blog
SEO
- Bad SEO content, good Google rankings: What now?, seocopywriting.com
- Black Hats Target Cutts In Latest Payday Loan Hack, Search Engine Roundtable
- Content can kill your site: How to fix it, Branded3
- Four mobile SEO mistakes you shouldn’t be making, econsultancy.com
- Google Spammers Admit Spam Algorithm Hurt, Will They Give Up?, Search Engine Roundtable
- Google Spell Check and How it Works, internetmarketingninjas.com
- SEO Research: Harnessing the Power of Google Scholar, BruceClay.com
- Should You Be Afraid of Blackhat SEO?, Irishwonder’s
- User Agent Tools for Seeing Full SERPs by Device, RKG Blog
- Yandex “Islands” and their impact on Yandex SEO, Russian Search Tips
SEM / Paid Search
- 6 Reasons Why Small Businesses Often Fail With AdWords, Search Engine Journal
- 25 Ways PPC Has Changed In The Past Year, PPC Hero
- Enhanced Campaigns: 4 Questions to Consider, Kenshoo Blog
- Target The Right Keywords In 5 Steps, Search Marketing Standard
- Things You Need to Know About Bing Ads Quality Score, Search Engine Journal
Search Marketing
- How to Stop Forum & Community Spam, martinibuster.com
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