SearchCap: The Day In Search, June 18, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Yahoo’s CEO, Terry Semel, To Be Replaced By Jerry Yang
  The Wall Street Journal reported that Terry Semel has stepped down as Yahoo’s CEO. The new CEO is Yahoo’s co-founder, Jerry Yang. With this change, Susan Decker, former executive vice president and head of Advertiser and Publisher Group, is now president. Semel told the Wall Street Journal, “As we discussed…
• A Portrait Of The Perfect Link Builder
  If you had the chance to hire a full-time employee to engage in content publicity and link building, what type of person would you look for? What sorts of skills would you want? What personal traits would you value? As companies realize that content publicity and link building must…
• Vivisimo’s Clusty The Latest to Mobilize
  Vivisimo has launched Clusty Mobile. As explained in the release: Clusty Mobile simplifies mobile Web searching. . .organizing search results by relevant topics and categories rather than pages and pages of search results . . . [also] Clusty Mobile optimizes all Websites clicked on for mobile viewing….
• Video Display Ads A ‘Strategic Threat’ To Google?
  Gary Price points us to a recent IDC online ad forecast that says search will lose some of its appeal as display (specifically video) ads become more popular and prevalent online. The release identifies this anticipated shift as a “strategic challenge” to Google. While that characterization is attention getting, the…
• ‘Local Search Advertising: Challenges and Opportunities’ Revisited
  Last Thursday I did a webcast for Search Marketing Now on local search called “Local Search Advertising: Challenges and Opportunities.” The slide presentation and a recording of the webcast are available here. Those who didn’t attend can still hear the webcast and access the slides by registering for free….
• YouTube Remixer & YouTube Mobile Go Live
  The YouTube Blog announced that they have launched YouTube Remixer, a Web-based editing tool created by Adobe to edit your videos and mix them with other videos. Hat tip to Gary on this, plus you can see detailed screen captures at Techcrunch. Gizmodo reports YouTube Mobile going live at http://m.youtube.com/….
• Google Adds “IP Exclusion” To AdWords & “Allowed Sites” To AdSense
  Google has added two features to Google AdWords and Google AdSense that provides both with more control on where and which ads are shown. As Brad Geddes reports, Google AdWords has added an IP Exclusion tool. The tool allows you to block certain IP addresses from displaying your ads. We…
• Thoof: Digg Meets Wikipedia Community News Site Coming
  Another Attempt to Match Readers and Relevant News from the New York Times reports on a new social Digg-like site with an element of Wikipedia to it named Thoof. The main attraction with Thoof, which is beta invite only now, is that it will tailor the news based on your…
• Microsoft Launches New & Improved MSN Mobile
  At one point Microsoft appeared to be backing away from the MSN brand in favor of “Live.” That no longer seems to be the case. Today the company launched a new mobile portal, signaling what would appear to be a new commitment to the MSN brand, with Live as the…
• Google Launches Public Policy Blog
  Google has been doing more and more over the past few years to actively influence public policy issues (such as on net neutrality or recently, US immigration) as well becoming more of a potential public policy target (such as on privacy last week). As part of its outreach, the company…

Search News Headlines From Elsewhere

Applications & Portal Features

• Google Gears Draws Developers, PC World
• New Google Linux Apps Coming Soon, Phoronix
• Google Checkout: Gaining momentum, but big retailers wary, Between the Lines

Business Issues

• Microsoft CEO calls Google complaint ‘baseless’, ZDNet
• Google opens its first regional office, ITP.net

• Google deputy general counsel addresses privacy fears, San Jose Mercury News

• Google’s breakneck changes stoke privacy fears, Reuters
• Google & Yahoo battle in search roulette News, PC Advisor
• China’s Alibaba plans HK IPO for $1 bln-report, Reuters
• Search engine Quintura gets venture capital funding, Pandia

Conferences

• SES Toronto and the Canadian Search Landscape, SEOmoz
• High Rankings Seminar Denver, Online Marketing Blog

• Response to SMX Seattle: An Expert Review, Pandia

• SMX Advanced Soundtrack, Search Marketing Expo Blog
• Danny Sullivan’s SMX Advanced Opens Up with a Blast in Seattle, Techpedia

• Action Items for the Engines from the SMX Conference, SEOmoz

• SMX Seattle wrap-up, Matt Cutts
• SES Miami : Search Marketing to US Hispanic & Latin American Markets, Search Engine Journal
• SES Latino 2007 Keynote with Gonzalo Alonso of Google, Search Engine Roundtable
• Tapping into US Hispanic and Latin America via Search, Search Engine Roundtable
• Introduction to Search Engine Marketing, Search Engine Roundtable
• Search Landscapes: US Hispanics and Latin Americans, Search Engine Roundtable
• Search Marketing Campaign & Project Management in the Latin Market, Search Engine Journal
• Search Marketing Campaign & Project Management in the Latin Market, Search Engine Journal
• SEM Campaign and Project Management, Search Engine Roundtable
• Search Term Research & Targeting, Search Engine Roundtable

Local, Maps & Mobile

• Add Traffic to Your Mashup (Button + Legend, too)!, Google Maps API Blog

• Gallery Update, Google Earth Blog

• Local Search for the United Kingdom Launched, Google AJAX Search API

Paid Search & Contextual

• Yahoo! Feedback NOT Wanted. Be Quiet, Or Else, Search Engine Journal
• Google’s Move Away From Direct Marketing to Selling Branded Ads, SEO Book.com

• The Five Characteristics of Highly Effective PPC Specialists, Search Engine Watch

• Reader Poll: Best Keyword Research Tools, Online Marketing Blog
• Advertisers Still Want More Impressions from Google Pay Per Action, Search Engine Roundtable

• Search Advertising to Lose Importance, Strategic Threat to Google, IDC

• Inside AdSense launches in French, Inside AdSense

Searching

• A Conversation With Google’s Personalization Guru, InformationWeek
• Talking Gayglers with Google’s Bennet Marks, Google Blogoscoped

• Google China Removed Cache Feature, Google Blogoscoped

• Microsoft Study Takes Navigational Sitelinks a Step Further, SEO By The Sea
• Google improves search for fresh documents, Matt Cutts

SEM Industry

• This blog’s M.O., Google Blog

• Search Logos for Fathers Day ‘07, Search Engine Roundtable

• Top 10 Reasons Vanessa Fox Left Google, WebProNews
• Optimize (Parody of Notorious B.I.G.’s “Hypnotize”), Search Engine People

SEO & SEM

• Black Hole SEO: Desert Scraping, Blue Hat SEO
• Yahoo Patent Filings on Indexing and Advertising Using Geographic Boundaries, SEO By The Sea
• Search Results that Enhance a Text, Google Operating System
• Should .gov Websites be Automatically Indexed in Google?, Search Engine Roundtable
• EBay Subdomain Spammers, Wolf Howl
• Google Still Displaying Their Own Search Results in Google.com, Search Engine Roundtable
• Google “Buffy” Update – June Google.com Update, Search Engine Roundtable

Social Media

• Export Your Google Bookmarks, Google Operating System
• The Many Uses of Twitter, Techpedia
• Ning Rolls Out Facebook App Builder: Embed Your Social Network In a Social Network, Techcrunch

Video & Image Search

• Flickr curtails German photo sharing, News.com
• CNN and YouTube Keep Reporters Dangling, New York Times

• What’s the Best Format to Name Images for Search Engines?, Search Engine Roundtable

Other Items

• 7 Reasons Why Retailers Should Advertise with Shopzilla.com, PPC Hero

• EBay Moves to Recharge Its Auctions, New York Times
• Network Solutions Earns Authorized Google AdWords Reseller Status, Press Release

• Prices2Go: New Mobile Shopping Search with Results from Shopping.com, ResourceShelf

• Health Search Engine Healia Acquired by Meredith Corporation, Bill Hartzer
• Brazil Indians, Google to fight logging, Seattle PI