SearchCap: The Day In Search, June 23, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Search Biz: Fear On Madison Avenue, Google Now A “Froe,” Microsoft’s Avenue A Says GooHoo “Good News For Advertisers” & Yahoo Planning To Double Headcount In India
  In a bit of irony, Microsoft-owned Avenue A/Razorfish’s search VP Matt Greitzer said that the recently announced Google-Yahoo paid search pact “is going to be good news for advertisers.” Greitzer subsequently qualified (or might have been asked to qualify) his early enthusiasm for the deal by suggesting that it could…
• 
  Mr. Search Marketer Goes To Congress
  Last Tuesday afternoon, I got a phone call from a director at Yahoo Small Business who asked if I wanted to testify in front of Congress at a hearing of the US House of Representatives’ Committee on Small Business about search marketing. Now less than a week later, I’m…
• 
  Google’s Corporate America Reputation Ranks Top
  Google has best reputation in U.S., airlines fall: survey from Reuters reports on a recent Harris Interactive study that showed (PDF) Google is the number one company ranked for corporate responsibility in America. Google took over the number one spot from Microsoft, who is now ranked number ten. Here is…
• 
  John McCain’s Google Bomb
  Chris Bowers is trying to push in certain articles into the Google search results for a search on [john mccain]. His goal is to “Google Bomb” these articles into the search results before Labor Day. ComputerWorld has a write up on his efforts. But as Danny described in the past,…
• 
  George Carlin’s Death Spikes Searches For His Seven Words You Can Never Say On TV
  I was saddened to hear one of my favorite comedians, George Carlin, passed away Sunday. Clearly he touched many people. A quick look at Google Trends shows searches related to him have spiked up as well as for his famous "seven words you can’t say on TV." Among the…
• 
  Google Video Adds Search Suggestions
  Google Video has introduced related searches and suggestions in a horizontal layer just below the search box. These suggestions broaden or alter the scope of the original search query. It’s a way to drive additional volume and page views on Google video. However, YouTube accounts for 98 percent of video…
• 
  Google Adds API To Webmaster Tools
  The Google Webmaster Central Blog announced that they now have APIs for developers and webmasters to tap into. You can now access some of the data you see in Google Webmaster Tools through an API. API features currently include:…

Search News From Around The Web:

Applications & Portal Features

• Size Does Matter, Official Google Notebook Blog
• Evolution of Gmail chat, Official Gmail Blog
• Party like a SearchMonkey in Paris and London, Yahoo Search Blog
• Product pulse – June 20th, 2008, Yodel Anecdotal
• Whats Wrong With A Universal Google Icon, Michael Gray
• A Peak Inside Google’s Gmail Usability Lab, TechCrunch
• Google Promotes Offline Google Docs, Google Operating System
• Diller Fashions IAC Ad Network, Ad Age

Business Issues

• May Search Market Share Update: Crowd Sourcing Works!, Compete
• Microsoft to Yahoo Shareholders: Fire Jerry And We Might Bid Again*, Silicon Alley Insider

Local, Maps & Mobile

• Google Earth Plugin Now Runs in Firefox 3, Google Earth Blog
• Free Internet is part of new FCC airwaves auction, Reuters
• Google’s Mobile-Handset Plans Are Slowed, Wall Street Journal
• 2008 August 1st Total Eclipse in Google Earth, Google Earth Blog
• Google Reconsiders "Incorrect Maps Location Marker" Reinclusion, Search Engine Roundtable
• Best of the Web Launches BOTW Local Beta, Search Engine Journal
• Faster search for Nokia smartphones now available in eight international flavours, Official Google Mobile Blog
• Map of Wisconsin road closures, Google LatLong

Link Building

• Link Building Steps : Clean Up Your Own Backyard, Search Engine Journal

Paid Search & Contextual

• Google Offers Monthly Campaign Budget Beta, SEO Speedwagon
• PPC and Client Relations – Sales Advise from Google, Search Marketing Sage
• Quick and easy keyword expansion tips for your paid search campaigns – adCenter Advertiser, adcentercommunity.com
• Paid Search Wisdom Distilled From Email "Hot Stock Tip" Spam, Rimm Kaufman
• Scheduled Maintenance on June 23 and June 28 – adCenter API, adcentercommunity.com
• Your Ads Are Busted!, Irishwonder
• New Video: Save Time On Your PPC Projects Using RKGDuck, Rimm Kaufman
• Google AdSense Turns Five Years Old, Search Engine Roundtable
• Salesforce extends Google link with new toolkit, News.com
• Screen Shots of More Google AdSense Fonts, Search Engine Roundtable

Searching

• Question: What is the role of the QnA MVP and who is the new addition to the QnA MVP family?, Live QnA
• 11 FireFox Extensions to Search Google Properly, Search Engine Journal
• U.S. copyright renewal records available for download, Inside Google Book Search

SEM Industry

• Highlights from SES Toronto 2008, Traffick
• Introducing Miami Ad School to Our Search Marketing Community, AIM Clear Blog
• Recruiting SEM Employees: Job Boards, Headhunters , Search Engine Watch Blog
• The Thesis that Was SES Toronto 2008, Traffick
• Vanessa Fox and Eric Enge Talk About Holistic Online Marketing, Stone Temple
• SES Hamburg: Search Around the World, Andrew R H Girdwood
• Video Recap of Weekly Search Buzz :: June 22, 2008, Search Engine Roundtable

SEO & SEM

• Google Porn Lawsuit Tossed in Manhattan, Search Engine Watch Blog
• Effective Keyword SEO Research, Part 1, ClickZ
• Google’s Cutts: Good directions drive traffic to your website, USATODAY.com
• Should You Be Ranking For [SEO]?, evilgreenmonkey
• Google Says, Long URLs May Hurt You, Search Engine Roundtable
• Hey Googlers – It’s OK To Be Honest & Direct When Answering Questions, SEOmoz
• Which Domain Internationalisation Strategy to Use?, SEOptimise
• In-house vs. Agency SEM – My take, danperry.com
• The One Size Fits all Model in SEM isn’t for Everyone (Especially Me!), Justin Davy
• Tools to Evaluate Your SEO Competition, Search Engine Journal
• Website Architecture Questions Answered, Part VII, Search Engine Guide

Social Media

• Obama, McCain Debate Via Twitter, Twitter Blog
• A Few Thoughts on How to Improve Google Friend Connect, TechCrunch
• A Review of Plurk: Bad, eKstreme.com
• The Key to Online Success: Hitting Emotions, ViperChill
• Old People Don’t Get Social Media, Cre8PC

Video, Music & Image Search

• Veoh to Get Paid to Link to ABC, NewTeeVee

Other Items

• Booked : My Google Fantasy … and Then There’s Reality, Newsweek.com
• .Info Abusive Domain Use Policy, Dominik Mueller

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• What Is Social Media’s Purpose? Honestly, It’s Not About Links
• Old People Don’t Get Social Media
• Passwords That Are Easy To Remember But Impossible To Guess
• The Evolution Of The Modern SEO
• Going Bananas With Yahoo SearchMonkey!
• Some guys that changed the internet
• 3 Easy Steps to Understand and Fix Website High Bounce Rate
• Attend SMX Local & Mobile & Leave The PageRank Pack Behind!
• Google’s Two Tiered Internet World Sinks to a New Low
• B2B SEO: Marketing strategy for specific niches
• The Twitter Hall of Shame: 50 Tweets That Will Echo in History
• Google Trends Comes To Web Sites: Trends For Web Sites
• 12 Brands Who Forgot to Buy Their .co.uk Domain
• Takeaway, Myths and Questions left after JuneTune