SearchCap: The Day In Search, June 23, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Search Biz: Fear On Madison Avenue, Google Now A “Froe,” Microsoft’s Avenue A Says GooHoo “Good News For Advertisers” & Yahoo Planning To Double Headcount In India
    In a bit of irony, Microsoft-owned Avenue A/Razorfish’s search VP Matt Greitzer said that the recently announced Google-Yahoo paid search pact “is going to be good news for advertisers.” Greitzer subsequently qualified (or might have been asked to qualify) his early enthusiasm for the deal by suggesting that it could…
  • Mr. Search Marketer Goes To Congress
    Last Tuesday afternoon, I got a phone call from a director at Yahoo Small Business who asked if I wanted to testify in front of Congress at a hearing of the US House of Representatives’ Committee on Small Business about search marketing. Now less than a week later, I’m…
  • Google’s Corporate America Reputation Ranks Top
    Google has best reputation in U.S., airlines fall: survey from Reuters reports on a recent Harris Interactive study that showed (PDF) Google is the number one company ranked for corporate responsibility in America. Google took over the number one spot from Microsoft, who is now ranked number ten. Here is…
  • John McCain’s Google Bomb
    Chris Bowers is trying to push in certain articles into the Google search results for a search on [john mccain]. His goal is to “Google Bomb” these articles into the search results before Labor Day. ComputerWorld has a write up on his efforts. But as Danny described in the past,…
  • George Carlin’s Death Spikes Searches For His Seven Words You Can Never Say On TV
    I was saddened to hear one of my favorite comedians, George Carlin, passed away Sunday. Clearly he touched many people. A quick look at Google Trends shows searches related to him have spiked up as well as for his famous "seven words you can’t say on TV." Among the…
  • Google Video Adds Search Suggestions
    Google Video has introduced related searches and suggestions in a horizontal layer just below the search box. These suggestions broaden or alter the scope of the original search query. It’s a way to drive additional volume and page views on Google video. However, YouTube accounts for 98 percent of video…
  • Google Adds API To Webmaster Tools
    The Google Webmaster Central Blog announced that they now have APIs for developers and webmasters to tap into. You can now access some of the data you see in Google Webmaster Tools through an API. API features currently include:…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Other Items

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Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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