SearchCap: The Day In Search, June 24, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• How Twitter Might Send Far More Traffic Than You Think
  

  Over the past year, I’ve seen many people report that Twitter can send tons of traffic to a web site. Certainly I’ve seen first-hand how Twitter has become one of the top non-search referrer sources for Search Engine Land and for some other sites I oversee. But as much as you think [...]

• Google AdSense for Mobile Applications Goes Into Public Beta
  

  Google had been testing AdSense on mobile apps for the iPhone and Android in a kind of private beta with roughly 10 partners, including Pandora, Shazam and Urbanspoon. Now the program is opening up to apps developers and publishers who meet some criteria (among them, a 3 month commitment, 100K+ page views). Google said that [...]

• Google’s Matt Cutts On “Over Optimization”
  

  Matt Cutts of Google has been producing daily videos answering questions from the SEO community. Many of these videos have useful information for all levels of SEO. I wanted to share Matt’s most recent video and then point you to his other videos. The latest video is on “over optimization” where Matt answers the [...]

• Display URL: Traffic Tricks Used By Brand Hijackers
  

  The display URL is the part of your ad copy text that tells consumers where they will go if they click on your ad. Therefore, it is a very important tool for branding yourself, as it is how consumers will recognize you in list of sponsored results. Each of the major search providers typically enforces the [...]

• Google Wants The Web To Go Faster
  

  Google wants to make the internet faster. By speeding up the “most important computing platform of our time,” Google believes that consumers and businesses will experience a wide range of benefits, many of which we can imagine, some of which might be revealed over time. There’s no product or specific consumer offering here. Rather Google is [...]

Search News From Around The Web:

Applications & Portal Features

• New Options for Translating Web Pages, Google Operating System
• The Iterative Web App: Swipe-to-Archive and Expanded English Language Support, Official Google Mobile Blog
• Google Fixes Critical Flaw in Chrome Browser, threatpost
• Google Profiles has XFN now, brad’s life

Business Issues

• Microsoft hires not one but three more former Yahoo engineers, TechFlash
• Changing Of The Guard: Jeff Weiner Takes CEO Spot At LinkedIn, TechCrunch
• Cuil Goes from “Google Killer” to “Google Beggar”, Marketing Pilgrim
• Google and the billion dollar HTML tag, News.com
• Microsoft CEO still open to partnership with Yahoo, Reuters
• New LinkedIn CEO: Jeff Weiner has updated his profile, LinkedIn Blog
• Yahoo to write down as much as $34M for layoffs, The Associated Press

Local, Maps & Mobile

• bbc goes big on bing maps, Bing Community
• Google Maps Lookup by Longitude & Latitude Now Requires LOC Prefix, Search Engine Roundtable
• Keeping track of hurricane season, Google LatLong
• Microsoft exec sees mobile ad growth, Reuters

Paid Search & Contextual

• Google Sending Out Keyword Suggestions via Email, SEO Book
• What to Expect When You Make a Global Change to Your PPC Account: Launching a New Website, PPC Hero

Searching

• Rubel: Search Becoming Reputational, Social, Not Paid, Ad Age
• Everything You Always Wanted to Know About Semantic Search, But Were Afraid to Ask (in SemTech Conferences), Hakia Blog
• Search Engines and Words with More Than One Meaning, SEO By The Sea

SEM Industry

• Congratulations Steve! Media Person of the Year – Cannes Lions 2009, Microsoft Advertising Blog
• Interview with Adam Lasnik, YouTube Blog

SEO & SEM

• Google Indexing Bing Shopping Data In Search Results, Hit Search
• Is over-optimization bad for a website?, YouTube
• Creative Small Business Marketing, Episode 4, Small Business SEM
• Hackers Seizing Control of RSS Feeds: Beware, Search Engine Roundtable
• June 2009 Google PageRank Update: Kind Of Early, Search Engine Roundtable
• SEO Clients Deserve NoFollow Discounts, StayGoLinks
• The 12 Skills That Have Served Me Best in My SEO Career, SEOmoz
• Twitter SEO – The Slow Death of Twitter Hash Tags, Search Engine Journal
• Watch out for your .yu domain!, Official Google Webmaster Central Blog
• Wordpress Labs Launches SEO Blogger Keyword Research Firefox Extension, SEO Book

Social Media

• AP Issues Strict Facebook, Twitter Guidelines to Staff, Wired
• New mafia game hits up Twitterers for money, News.com.au
• High Profile Twitter Hack Spreads Porn Trojan, PC World
• Is Social Media Future Proof? Here’s the Verdict! | SEOptimise, SEOptimise
• More Ways to Share in the Publisher, Facebook
• You can now share files on FriendFeed, FriendFeed Blog

Web Analytics

• Twittering with Google Analytics and Google Website Optimizer, Google Analytics Blog

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• How To Rank Despite The Splash Page: The Double Homepage Technique
• Is Bing a viable competitor to Google – a 1st month review
• The 6 Types Of Annoying Social Media Promoters
• The Lowdown on Sub Digger Plus
• 3 Dubious Tactics to Promote Your Twitter Account
• 5 Common Information Retrieval Myths
• Link Building Worksheets – Organize Your Campaign
• The Link Builder’s Guide To Analyzing SERP Dominators For Link Opportunities