SearchCap: The Day In Search, June 26, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Flickr User Names Now Linked Within Yahoo Image Search
  Loren Baker reported that Yahoo Image Search is now hyperlinking the usernames of Flickr accounts for images found within Flickr. For example, a Yahoo Image search for danny sullivan returns many images, and many from Flickr. The Yahoo Image Search results that are from Flickr have a hyperlink to the…
• Search Illustrated: The Power Of Link Baiting
  Link Baiting is the latest in a procession of strategies search marketers have concocted over the years to ease the often laborious but absolutely necessary process of getting other web sites to link to your pages. Search Engine Land contributing writer Nick Wilson is often credited with coining the…
• Google Adds Image Version Of Google News
  Google Blogoscoped reports that Google News has added a link to the left bar that enables you to view an image version of Google News. I suspect Google found out that a picture, really does, tells a thousand words. If you mouse over an image, the news on the right…
• Survey: Mobile Users Most Receptive To Paid-Search Ads
  An Ingenio-sponsored survey conducted by Harris Interactive, released today, captured a broad range of user attitudes and behaviors toward mobile phones and mobile advertising. The survey polled just over 4,000 U.S. mobile phone owners. Among other things, it confirmed that more people own mobile phones than landlines and that users…
• Threadwatch, Search Industry Blog/Forum, Says Goodbye
  Aaron Wall, owner of Threadwatch, has announced that the blog/forum will be closing down this Friday….
• Google Leads Among Smartphone Users In US & UK
  The mobile measurement firm M:Metrics released data showing what it characterized as the “top mobile Web companies among smartphone users.” Data were drawn from a relatively small sample but seek to reflect reach by the various companies among the broader population of Smartphone users in the U.S. and U.K. The…
• Google Wants DOJ To Continue Microsoft Probe
  Google seeks to extend Microsoft antitrust decree from Reuters reports that Google has asked a federal judge to continue the US Department of Justice’s antitrust investigation over Vista’s built in desktop search. Last week, Microsoft agreed to change various ways they handled the integration of desktop search in Vista. Google…
• Report: Don’t Buy AdWords, Focus On SEO
  Over the weekend, with the sensational headline “Search & Destroy,” the New York Post wrote up the forthcoming results of an “audit” from UK-based Internet Search Metrics (also called Internet Search Management). The Post article says the audit, which is not yet released, argues that the spending on paid-search is…
• Free Tool For Back-Of-The-Napkin Paid Search Forecasting
  Forecasting is a delicate process which demands care. When prospective new clients ask our agency to build 12 month PPC projections, we often shudder. It isn’t that building forecasts is technically or theoretically difficult: stir reasonable monthly estimates of term-level click volumes and click costs into reasonable estimates of…

Search News Headlines From Elsewhere

Applications & Portal Features

• New dictionary translations, Official Google Blog
• AOL takes page from blogs, relaunches news, Reuters
• Google Apps Gets Mail Migration, Dozens of New Features, Google Press
• Google’s Modular Personalized User Page Patent Applications, SEO By The Sea
• Group Chat for the Google Talk Gadget, Google Talk

Business Issues

• At Yahoo, being paranoid comes with the job, News.com
• Google Calling, Forbes.com
• Net neutrality, con’t (Part 1): the broadband market, Google Public Policy Blog
• Court Ruling Could Force Search Engines to Track and Hand Over Private Data, Marketing Pilgrim
• U.S. judge tells Google to work through Justice Deptartment, Reuters
• Why we’re buying DoubleClick, Official Google Blog

Conferences

• Online Visibility at Searchnomics 2007, Yahoo Search Blog
• Several Google Execs Head to Paris to Give Presentations at Google Press Day France, ResourceShelf

Link Building

• Article Syndications Sites, Wolf Howl

Local, Maps & Mobile

• Google Adds Mapping to YouTube - What does it mean?, Google Earth Blog
• Ingenio Survey Shows Growing Opportunities for Mobile Advertising, Bill Hartzer

• More than Just Phone Calls: Ingenio Releases 2007 Consumer Cell Phone Usage Poll, ResourceShelf

• Introducing Google Earth Outreach - New Global Awareness Layers, Google Earth Blog

Paid Search & Contextual

• Time Inc. uses Quigo for online text ads, Reuters
• Inside AdSense now in Turkish, Inside AdSense

• Google AdWords My Client Center Bug Removes Linked Accounts, Search Engine Roundtable

• Practical Guide to Vertical Search Advertising, Search Engine Journal
• How to Prepare Ads for Your AdWords or Yahoo! PPC Campaign, Reviewlicious

• AdWords is Stealing From You (or you just don’t know what you’re doing), PPC Discussions

• We go round and round, Inside AdSense Blog

Searching

• Statistics on Search Engines and their users, SEO News Blog

SEM Industry

• DM News: Essential Guide to Search Engine Marketing 2007, Web Analytics World
• Throwing the Brackets, Brian White

• SEO Scoop Third Birthday!, SEO Scoop

• Mitch Kapor’s Foxmarks To Leap Into Search World, Techcrunch
• Ask.com Pen Service Outage, Cartoon Barry

SEO & SEM

• Wordpress Plugin Hurting Google Rankings?, Search Engine Journal
• Switching Page Extensions & SEO (i.e. ASP to PHP), Search Engine Roundtable
• Is Google Universal Search Harder Than One Box Results For SEOs, Search Engine Roundtable
• Tracking the Growth of Competing Sites, SEO Book.com
• Bringing SEO In House - Insight from the Experts Part 3, Web Analytics World
• Five Fundamental Questions of Keyword Research, Search Engine Watch
• Checking Supplemental Index Status for URLs in Large Sites, Intrapromote
• Search Friendly Site Architecture, Beginning SEO Podcast

Social Media

• Future of Online PR and Reputation Management, Online Marketing Blog
• Effective Marketing on LinkedIn, NLC Blog

Video & Image Search

• Interview with blinkx on new video search distribution partnerships with Lycos, InfoSpace, and Real, Search Engine Watch Blog

Other Items

• New Report: Photo Metadata White Paper 2007, ResourceShelf
• Internet Radio Goes Silent Tomorrow: Will You Be Listening?, Read/Write Web

• Good for Yahoo, And Everyone Else Except Last.fm, Techcrunch

• Google Fortune Cookie, Googlified
• Google as predicted in 1964, Web Owls