SearchCap: The Day In Search, June 28, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft To Replace MSNBot With BingBot October 1, 2010 The Bing Search Blog announced that on October 1st, MSNBot will be renamed to BingBot. Bing has been testing a beta bot […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Microsoft To Replace MSNBot With BingBot October 1, 2010
The Bing Search Blog announced that on October 1st, MSNBot will be renamed to BingBot.
Bing has been testing a beta bot since November of last year. On October 1st, the beta label will be removed from the Bot name and it will be named BingBot.
You should see the following useragent in your […] - PPC Mad Scientists Prove Google Right… And Wrong
At the SMX Advanced 2010 conference in Seattle, we invited four leading paid search experts to share some of their recent experiments in paid search in a new session entitled The Mad Scientists of Paid Search. The panelists were encouraged to add a bit of academic rigor to their presentations by including their hypotheses, design […]
- SMX East Registration Now Open – Best Rate Available Now
Search Marketing Expo – SMX East returns for its third year to New York City, October 4-6, 2010. Register now to take advantage of the lowest-available Super Early Bird rates. The SMX East conference program will run from October 4-6; the expo hall will be open October 4-5.
At SMX East, you’ll learn to…Maximize ROI […]
- Study: Three-Word Queries Drive Most SEO Traffic
Ad network Chitika has published interesting findings from an examination of a whole lot of search-driven ad impressions. Specifically, “Chitika looked at a sample of 41,103,403 impressions of search traffic coming into their network between June 13 – June 19.”
The company found that 26 percent of (organic) search-driven traffic was the result of […] - Google Moves SSL Search To Encrypted Sub Domain
About a month after Google launched encrypted search at https://www.google.com/, they will be moving it to https://encrypted.google.com/.
The reason for the move is due to “better serve our school partners and their users,” said Dave Girouard, President, Google Enterprise. The issue with having it at https://www.google.com/ is that they can block encrypted searches via […] - Paid And Organic Search: Understanding The Math (And The Truth)
In last month’s column I talked about buying brand keywords and some of the great (somewhat) new ad products available to advertisers. All that talk about buying brand keywords brought me back to a familiar topic about which, if you read my post with any frequency, you just might be getting a tiny bit tired […]
- “More Is More:” Why Info-Rich Ads Help Local Businesses Generate Leads
In today’s changing media environment, local businesses are looking for new ways to reach the consumer. In addition to placing ads in traditional outlets like the print Yellow Pages—which still have significant consumer reach—local businesses are increasingly adding websites and social networking pages, online videos, iPhone and iPad apps and other popular advertising tools to […]
Search News From Around The Web:
Applications & Portal Features
- Google Translate nu met advertenties, WebSonic.nl
- Google Docs Viewer on Mobile Browsers, Official Google Docs Blog
Business Issues
- Foursquare Expands Offices — Wonder How They’re Paying For It?, TechCrunch
- Foursquare Poised to Get New VC Funding From Andreessen Horowitz, AllThingsD
- Pakistan to Monitor Web Sites for Blasphemy, Wall Street Journal
- Ask Jeeves – the search engine that tweets ads, blog.arhg.net
- Facebook Hiring 500 People In India, TechCrunch
- Web to Be Watched for Anti-Islamic Content, New York Times
Local, Maps & Mobile
- Clash of the Titans: The Battle To Become The Mobile Search Leader, TechCrunch
- Google Maps To Undergo Minor UI Upgrade, Go Rumors
Link Building
- Get Link Value From Your Affiliate Links, Search Engine Roundtable
Paid Search & Contextual
- An update on the AdSense Product Ideas page, Inside AdSense
- Better Know an Error: RateExceededError, AdWords API Blog
Searching
- Google Isn’t Just Reading Your Links, It’s Now Running Your Code, Forbes
- The search for 16, Official Google Blog
SEO & SEM
- Dominating Google Maps- The Most Effective Spam Ever And What You Can Learn From It, convertoffline.com
- Statistics a Win for SEO, SEOmoz
- Google "Strongly" Recommends Not Using Meta Refresh Redirects, Search Engine Roundtable
- Google Pushing Competitors Via Related AdWords Ads, Search Engine Roundtable
- How do you know what is search spam?, Search Engine Guide
- Patience is an SEO Virtue, SEOmoz
- Should I serve Googlebot content-only pages optimized for load speed?, YouTube
Social Media
- Statistics Update Reveals that More Than One Million Web Sites are Using Facebook’s Platform, Inside Facebook
- The New Digg Version 4.0 Alpha, blueglass.com
- Is Google About to Launch a Facebook Killer? Kevin Rose Says So, San Francisco News – The Snitch
Video, Music & Image Search
- Google Image Search Update : June 2010, Search Engine Roundtable
Other Items
- Yahoo! Celebrates Pride 2010, Yodel Anecdotal
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