SearchCap: The Day In Search, June 28, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Microsoft To Replace MSNBot With BingBot October 1, 2010

    The Bing Search Blog announced that on October 1st, MSNBot will be renamed to BingBot. Bing has been testing a beta bot since November of last year. On October 1st, the beta label will be removed from the Bot name and it will be named BingBot. You should see the following useragent in your [...]

  • PPC Mad Scientists Prove Google Right… And Wrong

    At the SMX Advanced 2010 conference in Seattle, we invited four leading paid search experts to share some of their recent experiments in paid search in a new session entitled The Mad Scientists of Paid Search. The panelists were encouraged to add a bit of academic rigor to their presentations by including their hypotheses, design [...]

  • SMX East Registration Now Open – Best Rate Available Now

    Search Marketing Expo – SMX East returns for its third year to New York City, October 4-6, 2010. Register now to take advantage of the lowest-available Super Early Bird rates. The SMX East conference program will run from October 4-6; the expo hall will be open October 4-5. At SMX East, you’ll learn to…

    Maximize ROI [...]

  • Study: Three-Word Queries Drive Most SEO Traffic

    Ad network Chitika has published interesting findings from an examination of a whole lot of search-driven ad impressions. Specifically, “Chitika looked at a sample of 41,103,403 impressions of search traffic coming into their network between June 13 – June 19.” The company found that 26 percent of (organic) search-driven traffic was the result of [...]

  • Google Moves SSL Search To Encrypted Sub Domain

    About a month after Google launched encrypted search at https://www.google.com/, they will be moving it to https://encrypted.google.com/. The reason for the move is due to “better serve our school partners and their users,” said Dave Girouard, President, Google Enterprise. The issue with having it at https://www.google.com/ is that they can block encrypted searches via [...]

  • Paid And Organic Search: Understanding The Math (And The Truth)

    In last month’s column I talked about buying brand keywords and some of the great (somewhat) new ad products available to advertisers. All that talk about buying brand keywords brought me back to a familiar topic about which, if you read my post with any frequency, you just might be getting a tiny bit tired [...]

  • “More Is More:” Why Info-Rich Ads Help Local Businesses Generate Leads

    In today’s changing media environment, local businesses are looking for new ways to reach the consumer. In addition to placing ads in traditional outlets like the print Yellow Pages—which still have significant consumer reach—local businesses are increasingly adding websites and social networking pages, online videos, iPhone and iPad apps and other popular advertising tools to [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEO & SEM

Social Media

Video, Music & Image Search

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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