SearchCap: The Day In Search, June 29, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google No Longer Redirecting Google China To Google Hong Kong

    Google announced they are no longer allowed under Chinese law to redirect to The Chinese government told Google that they won’t renew their license to operate in China if they continue to do the redirect. Google’s solution? Create a landing page on, which appears to be a search box, [...]

  • Why Logic Rules As A Link Builders Greatest Asset

    For every so-called “rule” about link building, there are exceptions. You might find consensus on a rule or two, like – site wide footers bad, follow links good! – but your greatest enemy as a link builder is ignoring your gut. I think logic might just start in the gut and is then confirmed in [...]

  • How To Prep Content For Social Media

    Internet users are already notorious for fast browsing and scanning content by nature. It’s been long known that most people scan content and don’t actually read it word-for-word like a book. This behavior greatly intensifies when Internet users are browsing through content on social media sites. A user going down the front page of a social [...]

  • Will “Google Me” Be A Worthy Facebook Challenger Or Will It Be DOA?

    Let’s take “Google Me” seriously as a social networking site, successor to Orkut and overall Facebook challenger. As everyone by now knows Digg’s Kevin Rose started a wave of coverage when he asserted over the weekend, in a Twitter post now removed, that Google was working on a Facebook competitor. Yesterday I asked Google for a [...]

  • Google AdWords Adds Goals & Seller Ratings Extensions

    The Google AdWords Blog announced two additions to the program. The first is the ability to set goals in the opportunities tab within the AdWords console and the second is a new seller ratings extension available for some advertisers. Goals in Opportunity Tab: Google is rolling out a new feature in the Opportunities tab within AdWords [...]

  • Mapquest Introduces New Look, New Capabilities

    You might not have thought of it this way but the old MapQuest was mostly about driving directions. The new Mapquest (launching today) is about local search and an expanded range of capabilities and use cases. There’s a new look and feel, a new back end, a single search box and a new “brand.” Mapquest is [...]

  • How To Tackle Refining The Core SEO-Localization Process

    Website translation processes can often conflict with SEO objectives. How can these two opposites be reconciled? With such huge sums invested in localization — it makes sense to get the maximum return on investment — but you need to review the process. Here’s how!

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building



Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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