SearchCap: The Day In Search, June 3, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Squared Is Now Live
  

  Google has pulled the covers off of Squared, the search tool that was first demoed during the Searchology event last month. Google Squared takes a search query and tried to present the results in tabular form — like an online spreadsheet of sorts. Sometimes it works very well and provides interesting results, and other times not [...]

• SMX Advanced Day 2: Live Blogging & Coverage
  

  The second day of SMX Advanced 2009 is underway and here is what is turning up in the form of live blogging and coverage from the show. I will continue to update this post with more coverage throughout the day. If you want to notify me of any additional coverage either comment below, [...]

• Live Blogging SMX Keynote With Microsoft’s Qi Liu
  

  I’m live blogging Danny’s interview with Qi Liu, head of search for Microsoft. Before the interview begins we first see one of the new Bing TV commercials, which is funny. Under the heat of the lights Danny and Qi Liu take off their outer shirts: Liu wears a Bing shirt, Danny has one one that [...]

• Yahoo Hires Software Exec For Top Communications Job
  

  Yahoo has reportedly hired Eric Brown as head of communications for the company according to the Wall Street Journal. Brown is now VP of corporate relations for NetApp. New Yahoo CMO Elisa Steele also previously worked at NetApp. Brown will directly report to Steele. AllThingsD has Yahoo CEO Carol Bartz’s memo announcing Brown’s hiring: Eric is a [...]

• Capturing the Value of Content Marketing
  

  Click on one of your shortened URLs in Twitter, and your analytics may show a referral from Twitter. But if you click on that same shortened URL in a Twitter client like TweetDeck, the click-through will probably show up as a direct visit, because TweetDeck doesn’t pass along the referrer string in the URL. How [...]

• PPC Recession Strategy: 7 Reasons To Keep Bidding On Your Brand Terms
  

  When faced with budget cuts, many marketers stop bidding on their brand and trademark terms. But doing so is a mistake. While it may be a quick and easy way to limit spend, it can negatively impact overall campaign performance. To achieve the greatest return from a search engine marketing campaign, most brand owners should [...]

• Google Loses “Backwards Compatibility” On Paid Link Blocking & PageRank Sculpting
  

  Imagine that you fired up your computer and found that a bunch of your programs no longer worked, because behind the scenes, the operating system had been upgraded without any backwards compatibility. That’s what happened this week with Google. Some things that were working just fine now are broken, because Google [...]

Search News From Around The Web:

Applications & Portal Features

• Important Emails Always Win in Yahoo! Mail, Yahoo! Mail Blog
• Jason Calacanis Tries Turning Mahalo Into a Wikipedia That Pays, AllThingsD
• About those links, Yahoo Answers Blog
• One Vision For The New AOL: Redefine Online Content As Print Magazines Fail, TechCrunch
• Tour the homepages of your favorite celebrities, Official Google Blog

Business Issues

• Industry Moves: AOL’s Armstrong Hires Another Exec From Google, paidContent.org
• Join Us on the Wolfram|Alpha Journey, Wolfram|Alpha Blog
• Microsoft Breaks First TV Ad for New Search Engine Bing, Ad Age
• The Web will be the Death of Google, The Next Web
• U.S. Inquiry Into Hiring at High-Tech Companies, New York Times
• Yahoo Shareholders: Just Forget About A Microsoft Deal, Business Insider

Local, Maps & Mobile

• A Neat Image and Map Related Feature on the New "Bing" Search Engine, ResourceShelf
• Apple, Google Consider App-Sharing Tools, BusinessWeek
• Bing Mobile Looks and Feels Like Google Mobile Search, Almost, Search Engine Journal
• is bing maps just a new name?, Bing Community
• Opera passes iPhone to lead mobile-browser market, Reuters
• The importance of being immediate – Google Mobile App now for Nokia S60 smartphones, Official Google Mobile Blog

Paid Search & Contextual

• Free Google webinars in June, Inside AdWords
• Rejecting Rejections, Yahoo! Search Marketing Blog
• Two upcoming maintenance periods, Inside AdSense
• An Easy Way to Increase Your Click-Through Rates, Quality of Traffic and Conversions, PPC Hero
• Google AdSense To Host Webinar On Channels/Advanced Reporting, Search Engine Roundtable
• PPC Client Services: Waiters or Doctors?, Rimm Kaufman

Searching

• Google and the Evolution of Search: Human Evaluators, John Paczkowski
• Google monitors influenza trends in Australia, Official Google Australia Blog
• Google’s Suggest feature makes for some surprising fill-in-the-blanks, Los Angeles Times
• In Stealth: Yebol knowledge based semantic search engine, AltSearchEngines
• Microsoft bars Indians from searching for sex, Cutting the Chai

SEM Industry

• Is What’s Good For Google Good For SEO?, AIM Clear Blog

SEO & SEM

• Hooking Up Your Hyperlink Rel and Not Following It, SEO.com
• How can I make sure Google reaches my deeper pages?, YouTube
• June 2009 Google Webmaster Report, Search Engine Roundtable
• Online Marketing for Lawyers & Attorneys, Squareoak Social Media Blog
• Online Marketing Tips Video: Online Reputation Management, Search Marketing Gurus
• Should Webmasters Be Responsible For Google’s Snippets?, Search Engine Roundtable
• Use Paid Search to Plan Your SEO Keyword Strategy, Daily SEO Tip
• What impact does server location have on rankings?, YouTube

Social Media

• Exclusive: Discussing the Future of Facebook with CEO Mark Zuckerberg, Inside Facebook

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Social Media & Search Marketing: Not The Same Old Stuff
• Use Paid Search to Tune-up Your Meta Description
• SEO – Keywords to Key Meaning
• Will Digg’s New Share Feature Pollute Twitter?
• Communication FAIL
• Google Loses “Backwards Compatibility” On Paid Link Blocking & PageRank Sculpting
• Duplicate Content Solutions & The Canonical Tag
• SpyOnWeb – Free Online Research Tool to Disclose Websites that Belong to the Same Owner
• 5 Add-ons That Turn Firefox Into a Suped-up SEO Machine