SearchCap: The Day In Search, June 3, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google’s Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession Google’s head of search spam, Matt Cutts, released another video today named What are some misconceptions in the SEO industry? In short, Matt outlined three topics in this five-minute video. (1) SEOs confuse algorithm updates with data refreshes. (2) Panda & Penguin algorithms are not about making Google more money in the short term. (3) [...]
  • “Text Link Ads” Was Latest Hit By Google’s Actions Against Link Sellers On May 15th, we reported that Google targeted yet another link selling network that resulted in several thousand penalties. Google’s head of search spam, Matt Cutts, has revealed which link network was the target via Twitter last week. The target was one of the oldest, and arguably the most prominent, link selling brokers on the [...]
  • Bing Ads Now Has Time Saving, Pre-Formatted Excel Reports This is one of those minor features that will bring a smile to any PPC manager’s face. Microsoft has added Excel to the output options in the Bing Ads report center. But that’s not the exciting part. What is exciting is the fact that upon downloading to Excel, reports are already formatted and set with column [...]
  • Fifty Shades Of Full Value I recently saw an incredible presentation by Google Analytics guru/evangelist Avinash Kaushik on “understanding the full value of mobile.” The concept – at least on its face – is simple: to understand the value of a mobile click, you have to look beyond immediate conversions and give credit to all the other ways a customer [...]
  • Hyperlocal Social News On Patch Over the past few years, as print advertising sales have plummeted alongside circulation numbers, local newspapers have faced a somewhat treacherous path to survival. Many have ended up forced to choose between consolidating with national outfits or relegating themselves to online-only publications. Local newspapers of long and storied pedigree have shied away from daily publication, [...]
  • Google Tests Larger Video Thumbnails In Tablet Search Results Google Operating System blog has screen shots of Google showing larger thumbnail images for videos that come up in the search results. The larger video thumbnails show up for the first video result on tablet devices. I personally tried to replicate this on my devices, including Chrome and mobile Safari on an iPad and some [...]
  • Big Brand SEO & Penguin 2.0 Taking a broader look at Multinational SEO, though, throws up particular issues for the big brand sites out there, and I thought that in light of the upcoming Penguin 2.0 update confirmed by Matt Cutts recently it would be useful to look at particular areas of concern for big site SEO and how to ensure you come out smiling when Google’s planned updates take effect.
  • Sorry, BuzzFeed: Pinterest Isn’t A Better Search Engine Than Google I went on a BuzzFeed diet about a month ago, where I stopped following the site and reading the content there. I should have stuck to it, because I wouldn’t be wasting my time now dissecting one of its stupid, pageview-baiting stories. In this one, Pinterest is positioned as a better search engine than Google. [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://www.seo-theory.com/ Michael Martinez

    Why do you have an article from 2009 in the SearchCap?

  • Nebosh Course in UAE

    Thanks For great list. keep it up.

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