SearchCap: The Day In Search, June 30, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • OPA Study Reaffirms Display Ads Drive Search

    Search and display. One often hears how they work together, but there’s still plenty of skepticism out there, especially in the SEM community, about the value of display advertising. Indeed, during the recession search has prospered (relatively speaking) while display has suffered. But a new study from the Online Publishers Association (OPA) and comScore argues [...]

  • Stephen Colbert Does Send-Up Of Twitter & Jeff Goldblum Death Rumor

    Last week, we covered how a rumor that Jeff Goldblum was dead spread on Twitter and even Google . This week, Stephen Colbert did a great send-up of the rumor, including a visit by Goldblum himself. The clip starts out with Colbert saying: “I was on the Twitter this weekend, and I saw a tweetening of the [...]

  • Are You Link Building Or Just Keeping Up With The Joneses?

    If there’s one link development tactic that has been used to death, it has to be “see who’s linking to your competition and get them to link to you”. There are tools galore to help you do this, software you buy and install on your desktop, or web based apps. It’s a fairly simple technique [...]

  • Google Releases AdWords API v2009 (Beta)

    The Google AdWords API Blog announced the new AdWords API v2009. The new API promises “more speed, scale, and flexibility to developers, at a lower cost.” The AdWords API v2009 will ultimately replace version 13, and there are “significant” differences between the two. The biggest additions include:

    Partial failure acceptance – We plan [...]

  • YouTube To Launch “Call-To-Action Overlay” Ads

    TechCrunch reports that YouTube is adding a new ad type to its ad mix named “Call-To-Action Overlay” ads. These ads are very simple, they basically allow you to add a link to a third-party site, off of YouTube. The ad is a transparent background with an ad description and link to any site [...]

  • The Toolbar Factor: Engagement’s Role in Social Voting

    Since their infancy, social news sites have been trying to stay one step ahead of social media users trying to artificially promote content to their front page. has been the center focus for spamming and gaming in social media because a front-page promoted story equates to thousands of visitors and hundreds, or even thousands [...]

  • Yahoo News Was Top Destination For Michael Jackson News

    Yahoo News was the web’s number one choice last week for information about the death of entertainer Michael Jackson. In a post on the Hitwise blog, Heather Dougherty shows a chart detailing how the major online News & Media sites fared:

    Late last week I wrote about how each of the major search engines handled the [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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