SearchCap: The Day In Search, June 30, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google+ Has Been Blocked In China
Just one day after Google offered invites to Google+, China has blocked access the new social networking site. This is not surprising at all as China typically blocks all social sites including Twitter and Facebook. The Chinese censorship system has been dubbed the “Great Firewall” and is currently blocking Google.com. Other notable blocked sites include: YouTube Foursquare IMDB [...]
- Measuring & Monetizing The Instant Gratification Of Mobile Search
No matter where you are in your mobile marketing efforts – whether you are an advertiser still developing a mobile strategy or a growing mobile ad network selling to national advertisers – you should know how to effectively measure mobile and your measurement efforts should include call tracking and attribution metrics. Mobile attribution is key [...]
- Judge Rejects Google’s Motion To Toss Out Street View Lawsuit
Google is currently considering its options after a federal judge gave the go-ahead for a group of consolidated lawsuits to proceed against the company over a potential violation of the Federal Wiretap Act. Wednesday’s decision by US District Judge James Ware, first reported by Wired, actually dismissed two of the three claims against Google, but [...]
- Twitter Is Being Investigated By The FTC
Business Insider broke the news today that the Federal Trade Commission is investigating Twitter apparently due acquisition tactics of applications. Twitter had begun offering “official” versions of apps by way of acquisition back in 2010 with some notable apps including Tweetie and TweetDeck. Entrepreneur Bill Gross had also started buying Twitter apps under a company named TweetUp. [...]
- The Bleak Future Of Commoditized, Outsourced SEO
SEO tasks vary wildly in complexity: some of them are best done by a seasoned expert, some of them require creative flair, and many are fairly rote—directory submissions, some kinds of copywriting, and some varieties of link-building. For those simple, repetitive tasks, it’s tempting to turn to outsourcing. In fact, some SEO consulting firms act [...]
- Google And Virgin Air Offer Clever Chromebook Promo
Google and Virgin America have teamed up in a clever Chromebook promotion that will benefit both brands. The airline sent out an email this morning that offers a free Chromebook test drive, “From July 1 to September 30 . . . on select flights from San Francisco, Dallas-Fort Worth, Boston, and Chicago, exclusively on Virgin [...]
- Hangout Is Breakout Feature Of Google+, When Will Facebook Match?
Last night I had my first experience with Google+ Hangout, the video chat feature that allows up to 10 people to talk simultaneously. Bradley Horowitz (pictured below in the big window) announced a public Hangout and very quickly the room filled up. People were waiting in line to get in. Sergey Hung Out Though it’s [...]
- Google+ Sees First “Privacy Flaw,” Will Fix
The Financial Times has identified a “privacy flaw” within Google+: re-sharing. A privately shared post or picture can be subsequently re-published or shared by the recipient to any of his or her Circles or the entire world. This would potentially thwart the privacy “settings” or objectives of the original creator of the post. Google is [...]
- Google +1 Reporting Now In Google Webmaster Tools
As expected Google has launched the +1 metrics within Google Webmaster Tools in addition to social tracking in Google Analytics. Google breaks down the +1 reporting within Webmaster Tools into three reports: (1) Search Impact Report shows you an idea of how +1‘s affect your organic search traffic. You can find out if your clickthrough [...]
- Google Now Lets Those In Google+ Offically Invite Others
Already in Google+ and want to let others in? Google’s now allowing this. Just look to the bottom of the right-hand side of your stream. You should see an invite icon, like this: Select that, and you can invite anyone you like! About 30 minutes ago, this post covered an alternative way to doing invites [...]
- Yahoo Clues Relaunches With More Data, Wider Keyword Coverage
Yahoo has relaunched Yahoo Clues, its search trends product that doubles as an underrated keyword research tool. Among the new features, the most important from a search marketing perspective are these: Expanded data: Yahoo Clues now includes a full year of data, up from just a month Wider coverage: It includes all English-language searches made [...]
Search News From Around The Web:
Applications & Portal Features
- Now Available: Results From 2011 Wikipedia Editor Survey, infodocket.com
Local, Maps & Mobile
- Bing Maps World Tour application updated, LiveSide
- Google Street View delayed by Guernsey objectors, BBC News
- Jeff Huber Responds, Mike Blumenthal
- "EPA Makes More Chemical Databases Available to the Public EPA Removes Confidentiality Claims for More Than 150 Chemicals", infodocket.com
- Soon Google will know what you want before you do, Telegraph
- U.S. Education Stats: EduBudgetProject.org Database Relaunches With New Features and Updated Data, infodocket.com
SEO & SEM
- 4 SEO Tips from Gramps: Wordly Wisdom with an SEO Twist, Search Engine People
- Did Panda kill SEO copywriting?, SEO Copywriting
- Good Grammar and SEO Copywriting: It’s a Matter of Trust, outspokenmedia.com
- Google: Webmaster Tools Only Shows Sample Of Links, Search Engine Roundtable
- Relative CTR in AdWords, PPC Hero
- SEO – What Does The Future Hold?, Search Engine Journal
- 200 million Tweets per day, Twitter Blog
- Facebook Adds Reverse Chronological Sorting to Comments Box Plugin, Now on 300,000 Sites, Inside Facebook
- Facebook plans awesome launch next week: CEO, Reuters
- President @BarackObama To Hold First @TownHall On @Twitter Next Week, TechCrunch
- What is the Best Time of Day to Tweet, Michael Gray
Video, Music & Image Search
- Google Analytics Adds Search Engine Optimization Reports, Search Engine Roundtable
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- 7 Repeat Business Strategies for Small Businesses – With so much competition online already and more coming daily, how do small businesses adapt? One competitive advantage that every small business has over their competition is the ability to reach out and solicit additional revenue from current and past customers. Soliciting repeat business is a viable marketing strategy that every merchant should consider. This article features 7 repeat business strategies recommended for small businesses with limited budgets.
- Google+: The Good, The Bad & The Ugly – When I first logged into Google+ I was a bit underwhelmed, but the more I used and explored the site, the more I liked it. While it has already been deemed Google’s Facebook competitor, it is quite different. I want to share my opinion on the pros and cons of the site to help shine a little light on what exactly Google+ is, and what it does (and doesn’t) do well.what
- @ is the Universal Sign of Engagement – A solid piece by Brian Solis on how marketing is shifting from a broadcast model to a 1-to-1 communication model.
- Adwords Lead Generation & Communication Extensions – An interesting and thought provoking take on Google's monopolizing their SERP real estate with ads to monetize as many pixels as possible.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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