SearchCap: The Day In Search, June 4, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Search Your Own “Pins” On Pinterest
  Pinterest announced a new, useful search feature that allows you to filter your search results to just your own Pins. You can now search for images that you’ve pinned and filter out all the other search results from other users of Pinterest. Can’t remember an image you’ve uploaded? Just search for it and Pinterest should […]
• Microsoft Search Ad Revenue Estimates Get Major Downgrade; Google Retains 74% U.S. Market Share [Report]
  eMarketer has issued a major revision to its predictions for Microsoft’s U.S. search ad revenue. The latest estimates peg Microsoft net search ad revenue at $660 million last year and $890 million this year, down substantially from the previous estimates of $1.41 billion last year and $1.84 billion expected this year. The downgrade is based […]
• Monetizing Site Search Queries
  I believe that once everyone starts thinking clearly again after the last round of Penguin updates — focusing on their business rather than on ways to game the system or mass produce activities that are not scalable — we can get down to action that can actually move the needle. One such action? Focus on […]
• 3 Ways To Break The Link Building Block
  We’ve all been there — that moment in any link building campaign where you hit a wall. There are so many things that you want to do, but there is so little time or buy-in to do them that you settle on just doing the things you need to do. That sucks. It gets tedious, […]
• The Content Catalyst: How Content Drives Search & Social Synergy
  Today, many a search marketer lives in a world driven by Pandas and Penguins. SEO as we used to know it has changed forever. As Google shifts its focus to quality and relevancy, content marketing adoption has soared. It is no coincidence that the increasing focus on content marketing closely follows the significant Google algorithmic […]
• Trulia Is Making A Real Estate Search App For Google Glass
  Google Glass may never become a popular consumer device, but that’s not stopping Trulia from making what should be the first real estate search app for Glass. The real estate search engine revealed its plans to San Francisco’s NBC affiliate over the weekend and shared more details in a blog post Monday. When available, the […]
• Don’t miss out on learning from the pros. Attend an SMX Advanced workshop!
  Sharpen your marketing skill set by attending one of six post-conference workshops next week at SMX Advanced in Seattle. Choose from SEO, international search, social media community management, AdWords, local search or in-house SEO. Secure your spot – register now!

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• New Content Experiments API Launches To Power A/B Testing With Google Analytics
• Foursquare Testing Promoted Listings With Select NYC Small Businesses
• Salesforce To Buy ExactTarget For $2.5 Billion, Gain More Ground In Marketing Automation
• Twitter’s Jack Dorsey Climbs The SF-Oakland Bay Bridge, Goes Crazy On Vine With Travelogue
• Amazon Ad Revenue Jumps 45 Percent, Tops $600 Million [Report]
• 5 Keys To Improve The Marketing & Finance Relationship
• UK Court Finds Tweet Libelous Because Of Implied Meaning
• Conducting Data-Driven Content Marketing
• Google Glass Diary, Part 6: Using Facebook, Twitter & Google+ In Glass
• Former iProspect Leader Rob Murray Appointed Skyword President
• Free Screenings Of “The Internship” Offered Today For Interns (Or Anyone)

Search News From Around The Web:

Local Search & Maps

• Conversational Voice Search in Chrome for iOS, Google Operating System
• Local Results Steal Traffic from Organic Results, Attorney Marketing Blog
• The Local Search Shadow Economy, streetfightmag.com

Link Building

• 10 Top Link Building Tools to Make Your Life Easier, Vertical Measures
• 4 Link Building Sidekicks to Avoid at All Costs!, Daily SEO Tip
• Identifying a Bad Backlink Profile, Majestic SEO Blog

Searching

• Google Currency Conversion Tips, Google Operating System
• How Does Google Authorship Impact CTR?, Justin Briggs
• Why Google Needs Shopping to Save Search, Wired

SEM Industry

• June 2013 – Seattle Prefunk Party Before SMX, sempdx.org
• SMX Advanced Seattle 2013 Preview, Amplify Interactive

SEO & SEM

• 10 Video SEO Tips to Improve Rank and User Experience, BruceClay.com
• A Master Guide to Product Listing Ads (PLAs) [Infographic], MarketingProfs
• Bing Ads helps Canadian Search Community achieve search goals, PR Newswire
• Dos and Don’ts in International SEO – Aleyda Solis – Podcast Episode #212, Site Visibility
• Even Black Hat SEOs Say Don’t Worry About Competitors, Focus On Your Own Site, Search Engine Roundtable
• Google Has Been Saying Negative SEO Is Possible Since 2007, Search Engine Roundtable
• How To Benchmark Social Media Vs. SEO Success, seoroi.com
• In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor, HubSpot
• International Local SEO: Nyagoslav Zhekov, LocalVisibilitySystem.com
• International Pay Per Click, PPC Chat Streamcap
• Is It Easy to Rank For Low-Competition Keywords?, Daily SEO Tip
• New Product Listing Ads Dashboad, portent.com
• Optimizing Dynamic Search Ads, Inside AdWords
• Schema In The Wild – Markup in Google Now and Pinterest, crescentinteractive.com
• Smarter SEO with Smarter Content, Covario
• The Key to Deciding if Pay Per Click (PPC) Advertising is Worth It for Your Company, The Sales Lion
• What PPC Certifications Should Really Be Testing For, PPC Hero
• Your 2013 SEO dream team, State of Search