SearchCap: The Day In Search, June 5, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour Nearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour
Nearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular search query just one hour later. That’s according to a new research paper that Twitter will present this week at a social media conference. Twitter researchers Jimmy Lin and Gilad Mishne analyzed all search queries on the […]
- Report: Siri Coming To iPad With iOS 6
With its latest iPad — “the new iPad” — Apple introduced voice dictation capability (via Nuance) but not its virtual assistant Siri. Now comes a report that Siri will soon come to the iPad with the iOS 6 update, which is also supposed to mark the debut of Apple Maps/iMaps. Next week is Apple’s WWDC […]
- Google Acquires KikScore Technology And Assets To Complement Trusted Stores
In an effort to expand the kind of information available to online shoppers via its Trusted Stores program, Google has acquired the technology and certain assets of KikScore, a trust seal company serving mostly small businesses. The cost of the acquisition wasn’t disclosed. According to a post on KikScore’s site, the standalone service is being […]
- Study: 66% Of Consumers Would Recommend A Local Business Based On Special Offers
In March and April, we (BrightLocal) published the findings of Parts 1 and 2 of the Local Consumer Review Survey 2012. The data and charts below are the 3rd and final installment of this survey. About Local Consumer Review Survey 2012 This online survey was conducted between 15th January – 1st March 2012. A set […]
- WSJ: Google Prepares “Business Builder” For Small Business Marketers
The Wall Street Journal reported this weekend that Google is planning to combine a number of its products (internally developed and acquired) into a suite of tools and services aimed at small business marketers: Google plans to have its newest small-business service—which at one point it was calling Business Builder—up and running as early as […]
- Marketers React To News Of Google Shopping Changing To Paid Inclusion With Hope & Concern
A few days after Google upended the ecommerce marketing world with the announcement of upcoming changes to what will now be called Google Shopping, many retailers and marketers we spoke with are positive about the switch, though there are definitely some serious concerns. You’d think taking a product from free to paid would cause an […]
- Amid Advertiser Complaints, Google Makes Changes To New AdWords Rotation Feature
It looks like the powers-that-be at Google are listening to thoughtful feedback like Matt Van Wagner presented just a few days ago in these pages. The company is making changes to recently-implemented AdWords rotation settings, and also allowing advertisers to opt-out of the auto-optimization altogether. As a reminder, in late April, Google said that a […]
- The Definitive Guide To Google Authorship Markup
At SMX Advanced 2011, Matt Cutts announced the Google initiative to begin attributing content to original authors. Since that time, the process in which authors and websites attribute content to authors has evolved. A lot. Many times over, in fact. If you’ve heard about Google authorship markup, but have been confused as to how to […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Facebook Takes “Sponsored Story” Ads Mobile
- Reuters Survey Paints Picture Of A Facebook Backlash
- Making Sense Of Key Pinterest Metrics And Analytics Tools
Search News From Around The Web:
Applications & Portal Features
- Researchers Find Methods for Bypassing Google’s Bouncer Android Security, threatpost.com
- Google + Quickoffice = get more done anytime, anywhere, Official Google Blog
- Security warnings for suspected state-sponsored attacks, Google Online Security Blog
- Yahoo! Mail Now DMARC Compliant, ymailblog.com
Business Issues
- Exclusive: Yahoo Board Hires Spencer Stuart for CEO Search, AllThingsD
- Groupon’s market cap falls below $6 billion Google offer, CNN Money
- Top Torrent Sites Respect Copyright Takedowns, Just Like Google, TorrentFreak
- Twitter joins Facebook, Google as latest tech company to open Seattle office, TechFlash
- A Look Inside the Google London Offices (With Electric Chair!), State of Search
- Facebook faces new lawsuit over IPO disclosures, CNET News
Local, Maps & Mobile
- Google grows IP arsenal with mobile patents from Magnolia Broadband, Engadget
- 9 Easy Ways to Improve Local Search Rankings, Search Engine People
- Getting Personal with the Yelp iPad App, Yelp Official Blog
- Google Fixes Broken Links From Google+ Local Pages To URLs, Search Engine Roundtable
- It Really Is a Google World and We Are All Just Living in It, Mihmorandum
- The connection between Google Street View and driverless cars, Holovaty.com
Link Building
- The Perils of Oversaturated Targeted Anchor Text Links in a Link Profile, Vertical Measures
- Link Building From Scratch, Search Engine Watch
- Link-Building and SEO are NOT Dead: Interview with Arnie Kuenn, Search Engine Journal
Paid Search & Contextual
- Ad Networks Bypass iPhone Privacy Rules, Wall Street Journal
Searching
- Bing Introducing on{X} – Automate Your Life, Bing Search Blog
- Gamifying The Job Search: Identified Hits 10M Users, Nabs $21M In Series B Funding, TechCrunch
SEM Industry
- Brett Tabke Interview, SEO Book
- Vanessa Leaves Google Places Community To Jade Wang, Search Engine Roundtable
SEO & SEM
- AdWords Examples: Structuring your campaigns, Inside AdWords
- Easier domain verification, Official Google Webmaster Central Blog
- Don’t Like Snake Oil? Stop Buying It!, SEOmoz
- Google Update June 5 2012 Unusual Movemen, seo-hop.com
- How to Design a Website for SEO, koozai.com
- How To Get Back on Track After the Penguin Update, Vertical Measures
- How Unique Can an SEO Firm Really Be?, Search Engine Journal
- Local Citation Building Study Part 2: What the Pros Think, NGS
- Pre-SMX Advanced, SEOs Analyze Bell Harbor Convention Center Web Site, Search Engine Roundtable
- SEO Friendly Site Design – URL Naming and Content Planning, SEM Clubhouse
- Why Is My Traffic Down?, Search Engine Guide
Social Media
- Facebook Bringing Its Mobile News Feed Redesign To the Web, With Larger Photos And Text, TechCrunch
- Facebook in iOS 6: Integration is system-wide, ‘Liking’ of App Store apps present, 9to5mac.com
- Facebook comments, ads don’t sway most users: poll, Reuters
- The Top Secret Method for Marketing Effectively on Reddit, blueglass.com
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