SearchCap: The Day In Search, June 6, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Finally Takes A Clear Stance On Mobile SEO Practices

  Today at SMX Advanced during the iSEO panel, Pierre Far, Google Webmaster Trends Analyst, announced clear guidelines and recommendations on mobile SEO. In short, Google recommends you go with a responsive design when possible, otherwise you can use device-specific HTML but Google asks you to take certain steps to communicate when you are using device-specific […]
• Google Fixing URL Bug In Google Maps

  Google is aware of, and working on a fix, for a bug in how it displays business URLs from Google Maps. As SIM Partners reported yesterday, local business listings on Google.com are showing links to maps.google.com — the URL for the business’ old Place page — rather than showing links to the business’ website. Here’s […]

• Bing Revamps Their Webmaster Tools & Launches Partial Yahoo Site Explorer Replacement

  Today at SMX Advanced, Bing has launched a revamped version of their webmaster tools product, with a new user interface and improved features. Much of the changes are just sprucing up existing data (showing better summaries/dashboards and the like), but of particular interest to some is the new Link Explorer, which is a partial replacement […]

• Google Introduces Offline Maps For Mobile, Claims A Billion Users Globally For Maps, Earth

  During its “next dimension” event this morning Google sought to convey to an audience of tech journalists and others how much effort, expense and care it has invested in Google Maps. Indeed, the platform is roughly eight years old and has seen enormous growth and evolution. The rumored and much discussed potential launch of an […]

• IAB: Paid Search 62 Percent Of Global Mobile Advertising Revenue In 2011

  The IAB released global mobile ad revenue estimates for 2011, building on its earlier release of US mobile ad revenue data. The IAB says that total mobile ad revenues, on a global basis, were $5.3 billion last year. (See our related Marketing Land coverage.) One of the most striking things about the report is how much paid-search dominates […]

• Google Maps Competitor deCarta Benefitting From Google Fees

  Later this morning Google is going to hold an event to update us on the current state of all things Google Maps. This is widely seen as a pre-emptive PR strike of sorts against Apple. Next week Cupertino is potentially going to announce its own advanced mapping service as an integral part of iOS 6. […]

• Google Home Page: First Drive In Theater & IPv6 Day

  Above is a picture of the Google home page today with a special animated video logo for the first drive in theatre and a text message under the search box to inform people today is the day they switch over to IPv6 protocol. First Drive In Theater 79 years ago today, R.M. Hollingshead Corporation opened […]

• SMX Advanced 2012 : Day One Recap

  The first day of our Search Marketing Expo Advanced in Seattle is now over and we have complied a list of live blogging throughout the day. Below is a listing of blog posts we have found covering SMX Advanced today. 12 Hardcore Social Media Tactics from #SMX Advanced in Seattle, Microsoft Advertising Blog Authority Building […]

• Matt Cutts On Penalties Vs. Algorithm Changes, A Disavow-This-Link Tool & More

  Is it a penalty? Or is it just a change to Google’s algorithm? That’s been one of the hot topics in search marketing in recent months thanks to the Panda and Penguin updates, and it was one of the topics of discussion tonight at our SMX Advanced conference in Seattle. During the annual “You & […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• One Company Is Responsible For 300+ New Top-Level Domain Applications
• Twitter Tweaks Logo And Ditches Text From Brand Identity
• IAB: Mobile Marketing Worth $5.3 Billion Globally In 2011
• Google’s DoubleClick Shooting To Unify Its Tools for Advertisers And Agencies Doing Digital Marketing

Search News From Around The Web:

Applications & Portal Features

• World IPv6 Launch: Keeping the Internet growing, Official Google Blog

Business Issues

• Facebook Seeks to Boost, Wall Street Journal
• Groupon and Foursquare End Distribution Deal, ClickZ
• Google patents location-based mobile alerts that know where you’re going to, Engadget
• LinkedIn Confirms Hack And Leak Of “Some” User Passwords”, TechCrunch
• What Google Maps Actually Just Unveiled: Anxiety Over Apple Maps, massivegreatness.com

Local, Maps & Mobile

• Google Latitude Not Working – Offline, Search Engine Roundtable

Link Building

• 8 Link Building Tools I Couldn’t Live Without, State of Search

Searching

• Introducing Flight Search for Canada, Inside Search
• Microsoft exec: Bing as good or better than Google, but users still don’t believe it, GeekWire

SEO & SEM

• Hangout recap – Making search ads work for businesses with mobile apps, Inside AdWords
• A Manifesto of Content Marketing, SEOmoz
• SEO tips for e-commerce sites, Maile Ohye
• Shift in SEO Knowledge & Experience: Priorities in a Post-Penguin and Post-Panda World, Search Engine Journal

Social Media

• Foursquare’s newest teaser tweet shows the biggest change yet, aboutfoursquare.com
• More about our mobile calendar feature, Linkedin Blog
• Schemer brings you Google Offers to help you say ‘I’ve done it’, Google Commerce