SearchCap: The Day In Search, June 7, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Gets Its Own Knowledge Graph Via Britannica Partnership

  Bing’s search results are getting a bit more informational thanks to a new partnership with Encyclopedia Britannica. They’re calling it “Britannica Online Encyclopedia Answers,” and it adds extra information about a search result right within the search results page. As the screenshots below show, it looks quite a bit like Google’s recently-launched Knowledge Graph feature, […]
• Link Building Means Earning “Hard Links” Not “Easy Links”

  For ages, Google has encouraged people to build links in order to rank well. But in the wake of the Google Penguin Update, it’s become painfully clear to me how many people have failed to understand the inherent quality links part of that link building message. Consider this a wake-up call. Yes, you want links, […]

• Death To The Cliché Landing Page

  This week at SMX Advanced, I gave a talk titled Death to the Cliché Landing Page (link will open the deck on SlideShare.net). Since the slides are mostly visuals, I thought I’d offer a written narration for you here. Originally, this talk was simply Death to the Landing Page. But since that might have been […]

• Report: Baidu Search Option Coming To Apple’s iOS Next Week

  Bloomberg News reports that as early as next week at the Apple Developer WWDC event, Apple and Baidu will announce a partnership to bring the popular Chinese search engine to iOS devices. We heard rumors of this a few months back, but now we have the reputable Bloomberg News citing “two people with knowledge of […]

• Google’s Free Trusted Stores Seal Program Opens To All U.S. Merchants

  Google has been testing its Trusted Stores seal program since October of 2011, and now the program is opening up to all U.S. merchants with a self-service sign-up interface. Merchants who participate will have a “Trusted Stores” badge — which opens to provide information about the company’s shipping and customer service record — appear beside their […]

• Foursquare Rolls Out App Redo: New Likes, Better Recommendations, Visually Simpler

  This evening Foursquare is launching a redesigned version of its iPhone app (with Android and Blackberry to follow). It represents both a simplification and expansion of the app, based on what the company has learned over the past three years. The app is also cleaner and visually stronger. It features three nav buttons on the bottom: […]

• SMX Advanced 2012 : Day Two Recap

  The second day of our Search Marketing Expo Advanced in Seattle is now over and we have complied a list of live blogging throughout the day. Below is a listing of blog posts we have found covering SMX Advanced today. 57 Amazing Ways To Audit PPC Campaigns Like A Pro, Straight From #SMX Advanced, AIM […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• The Mobile Apps Gap: For Every 10 Apps Built 7 Are iOS
• With 400 Million Tweets Per Day, Twitter Spending “Inordinate Resources” On Improving Content Discovery
• Bitly Gets Back To Its URL Shortening Roots
• Google Fully Integrates AdMob App Inventory Into AdWords

Search News From Around The Web:

Business Issues

• iOS to provide 2% of Google’s total revenue in 2012, analyst says, appleinsider.com
• Twitter Product VP Satya Patel Steps Down As Its Products and Ad Business Grow, TechCrunch
• Twitter Hires Senior Google Ad Exec Richard Alfonsi; Long-Time Product Leader Elad Gil To Advisory Role, TechCrunch

Local, Maps & Mobile

• Google deploying planes over cities for 3D maps, Reuters
• Google Map Maker now available in South Africa and Egypt, and coming soon to more corners of the globe, Google LatLong
• Google Places Experiencing Lost Listings, Mike Blumenthal

Link Building

• Link Building Through Blogger Outreach, State of Search

Searching

• Search recent additions, sorted by date, Google Scholar Blog
• SMX Advanced: Bing the ‘traditional,’ ‘cleaner’ search engine?, Los Angeles Times

SEO & SEM

• 5 keyword research steps for winning blog post titles, Search Engine People
• Do Google Penguin Casualties Contemplate Suicide, Search Engine Roundtable
• How To Fix the AdWords Ad Rotate Problem, Certified Knowledge
• How to Perform the World’s Greatest SEO Audit, SEOmoz
• Want to Stay Ahead of Google’s Next Update? Change the Way You Think, blueglass.com
• Get Local with ZIP Code targeting, Inside AdWords