SearchCap: The Day In Search, June 7, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• AdWords Image Extensions: Early Reactions & In-The-Wild Examples
  The PPC world is abuzz over the news that Google opened its beta for image extensions, which allow AdWords advertisers to include images with their text ads. In these very early days, PPC managers that have had campaigns in the beta are in experimental mode, while others are eager to get their accounts into the […]
• Bing Desktop Gets Inline Search, Updated Apps & Facebook Notifications
  Bing Desktop launched a number of features today, including inline search capabilities, a new weather app, updated news apps, and Facebook notifications. Bing’s new inline search allows users to search directly from a webpage, word document or PDF file without having to open a Web browser. After highlighting a word or phrase, a user can […]
• When It Comes to Favorite Tech Companies, Google Ranks #1, Apple #2 & Facebook #3
  When ranking the favorability of tech giants Google, Apple and Facebook, a recent Washington Post survey discovered that Google trumps both Apple and Facebook. According to the poll, 83 percent of the 1,007 Americans surveyed gave Google a favorable rating. Apple ranked second, with a 72 percent favorable rating. Facebook ranked least favorable, with only […]
• Tips To Ensure The Validity Of Your Day Parting
  One of the most classic and beneficial analyses conducted for paid traffic acquisition channels is day parting. Not all visits are equal, and the time of day/day of week of the visit usually has a strong correlation with user qualification and likelihood to convert. That said, day parting is one of the most commonly misconstrued […]
• Search In Pics: Miley Ray Cyrus At Twitter, Google Giant Koosh Ball & NYC Glass Fitting Area
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Ingress Birthday Cake: Source: Google+ Miley Ray Cyrus At Twitter: Source: Twitter Giant Google Koosh Ball: […]
• Google Testing “In-Depth Articles” Search Results, A New Rich Snippet?
  Dr. Peter Meyers, the Marketing Scientist at Moz (formerly SEOmoz), tipped us off to a new Google search interface test. It appears Google is testing showing “in-depth articles” in the search results for local queries. In the screen shot below, Pete triggered these results by searching for [mexican restaurants]. The local results and maps came […]
• Google Images Tests New Related Searches User Interface
  The Google Operating System reports Google is testing a new Image Search interface for related searches. The example given shows images for [nexus 7], At the top is a carousel of related searches to the [nexus 7]. When you click on one of those related images, Google will show you a larger thumbnail image of […]
• State AGs: Google Still Allows & Profits From Illegal Drug Ads
  The National Association of Attorneys General (NAAG) is accusing Google of continuing to give consumers access to illegal and counterfeit goods — including drugs — in its search results, and is allowing sites that deal in such goods to advertise with Google. NAAG has asked Google co-founder and CEO Larry Page to discuss its […]
• Google Claims Searches & Paid Clicks Can Predict Box Office Success With 92% Accuracy
  A newly released white paper from Google claims the search engine can predict a movie’s opening weekend performance within 92 percent accuracy based on search query and paid click volume. After evaluating search and paid click data for 99 top box office films in 2012, Google correlated the data with each film’s success by analyzing […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• This Week On Vine: Samsung’s Triple Threat, Target’s LiteBrite, Game Of Thrones Reaction & More
• Has Google Wallet Already Failed?
• Google Beats Apple & Facebook For Most Favorite Tech Company With 83% Favorable Rating
• Study: Nearly 90 Percent Of Apple Users On Latest Version Of OS
• Death Of The Digital-Only Agency? Marketing Students Say It’s Coming In 10 Years
• What Do Google+’s Revved Up Image Features Mean For Marketers?
• Scope of Alleged Spying On Americans’ Internet Activity Massive, “Beyond Orwellian”
• Google, Apple, Facebook & AOL Deny Participating In Alleged NSA “PRISM” Program
• Facebook To Streamline Ad Units, Focus On Advertiser Objectives
• Facebook’s New “Business” Open Graph Object Type Aims To Boost Visibility Of Local Info

Search News From Around The Web:

Business Issues

• Google return to China unlikely anytime soon, CNET

Local Search & Maps

• How Business Listings Are Made – Whiteboard Friday, Moz
• Moore Tornado App with High-Res Before/After Imagery, Bing Maps Blog

Link Building

• What Is a Link Scheme? Ask an SEO, Get a Wrong Answer, SEO Theory
• How Do Small Businesses Grow Local Inbound Links?, Search Engine People
• Two Tips To Get Links In Forums Through Content, Search Engine Journal

Searching

• Information Searching & Information Retrieval Theoretical Constructs (16/17): Query, jimjansen.blogspot.com
• Exclamation: Yahoo! Searches this Week Show Donut Buzz and Love for the Great Outdoors, yahoo.tumblr.com

SEM Industry

• Hey, #SMX Advanced! Enter The @aimClear Social #SEO $1K Giveaway, aimClear Blog

SEO & SEM

• Can Content Marketing kill Google Panda?, Branded3
• Did Penguin 2.0 Kill Review Search Experience?, internetmarketingninjas.com
• Get a Sense of How Your PPC Ad Compares to Your Competitor’s, Search Engine Guide
• How Penguin 2.0 Puts Up A Tougher Fight Against Web Spam, The Blog Herald
• International PPC: How to Go Global, Beyond the Paid
• The Value of Google Result Positioning, Chitika
• Webmaster Asks To Cloak; Google Says No, Search Engine Roundtable